This document discusses how to create successful brand campaigns on Facebook. It provides information on Facebakers, a company that monitors Facebook statistics and has experience running over 100 campaigns. It outlines key metrics like fan growth, engagement rate and page quality that should be considered when defining Facebook strategies and goals. The document also shares case studies of campaigns run by brands in Turkey and the business value of Facebook pages and applications. It encourages readers to prioritize Facebook for building communities and shares what steps companies can take next to optimize their presence and start measuring results.

1. How to make succesful brand
campaigns on Facebook
Jan Rezab
Candytech/Facebakers.com
&

2. About Candytech
Purely focused on Facebook, 29 people in CZ
One of the 49 Facebook Preferred Developer
Consultants globally, finished over 100 campaigns on
Facebook
Technologies for monitoring Facebook,
& running the Facebakers.com statistics portal
Monitoring market statistics for different countries, incl.
Turkey
&
| www.facebakers.com

3. About Facebakers.com &

4. About Facebakers.com &
Top brands on Facebook in Turkey

5. Facebook marketing experts
FACEBOOK INFORMATION
Be informed about Facebook
PART 1

6. Facebook Turkey
Facebook users in Turkey:
23 129 020
Penetration of Facebook in
Turkey to population:
29,73%
#4 worldwide on Facebook
Source: Facebakers.com, 11/2010
Facebook Turkish statistics
&
| www.facebakers.com

7. Facebook in Turkey
Demography
&
| www.facebakers.com

8. Facebook marketing experts
MEASURING SOCIAL MEDIA
CORRECTLY
PART 2

9. Social Media Analytics &
Define your Facebook
strategy
Define your KPI‘s
Define your goals
Compare with the market
| www.facebakers.com

10. Facebakers.com Market KPI‘s
• Fan Page Reach
• Fan Growth Index (FGI)
• Fan Page Quality Score
• Engagement Rate (ER)
Fan Growth Index
Engagement Rate
Fan Page Score
Fan Page Reach
Your reach
+4,55%
TOP 20 avg. reach
+3,95%
QLT
QNT
&

11. Facebook marketing &
Facebook marketing
Local vs. Global
2x more
2 - 5x more
REACH
ENGAGEMENT
4x faster
Avg. GROWTH
| www.facebakers.com

12. Social Media Analytics &
| www.facebakers.com

14. | The Facebook marketing experts
Social Media Analytics &
ÜlkerAVEA

16. Social Media Analytics &
| www.facebakers.com

17. Social Media Analytics &
| www.facebakers.com

18. Facebook marketing experts
TURKISH DATA
…that we don‘t show every day
PART 3

19. Facebakers Turkey analysis &
| www.facebakers.com

21. Local pages &
| www.facebakers.com

22. BY QUALITY SCORE &
| www.facebakers.com

23. BY ENGAGEMENT &
| www.facebakers.com

24. Best hours in Turkey &
| www.facebakers.com

25. Best content in Turkey &
| www.facebakers.com

26. Facebook marketing experts
CASE STUDIES
PART 4

27. Facebook Page and it‘s value
1. Communicating NEWS to users
2. Building a RELATIONSHIP between brands and customer
3. Usable for starting NEW ACTIVITIES
4. TEST GROUP of users for new products
5. Information, social demographics, and RESEARCH
6. Building a basic social media PRESENTATION
&
FACEBOOK PAGE
Your community on Facebook
| www.facebakers.com

28. Facebook App and it‘s value
1. Communicating new products to users
2. Getting more fans for your Facebook page
3. Create, Share, Interact, Play
4. Advance communication with users (through users)
&
FACEBOOK APPLICATION
Your campaign on Facebook
| www.facebakers.com

29. Europe 2 –
morning show
Europe 2 –
morning
show live
Europe 2 –
songs
Europe 2
Europe 2 -
afterparty
Case: Europe 2, regional radio
125 000 fans
13 000 fans
81 000 fans50 000 fans
11 000 fans
300 000 fans
Out of 887 000 listeners
&
| www.facebakers.com

30. Kia Soul on Facebook &
| www.facebakers.com

31. Kia Soul on Facebook
SOME OF THE DESIGNS THAT FACEBOOK USERS MADE WERE TRULY AMAZING:
&
| www.facebakers.com

32. Kia Soul on Facebook
EVEN SHOWING POLITICAL VIEWS OR CURRENT THEMES AT THE TIME:
&
| www.facebakers.com

33. Kia Soul on Facebook &
| www.facebakers.com
70 000 users

34. Case: KRAFT / 1st of May kisses &
| www.facebakers.com

35. Case: KRAFT / 1st of May kisses &
| www.facebakers.com
275 000 users

36. Case: TESCO Run for life &
| www.facebakers.com

37. Case: TESCO Run for life &
| www.facebakers.com
87 000 users

38. Case: PEUGEOT – What‘s your real age
WHATS YOUR REAL AGE?
&
| www.facebakers.com

39. Case: PEUGEOT – What‘s your real age
WHATS YOUR REAL AGE?
&
| www.facebakers.com
90 000 users

40. Case: Kraft / 3BIT snake
3BIT SNAKE
&
| www.facebakers.com
120 000 users

41. Case: Kraft / 3BIT snake &
| www.facebakers.com
120 000 users

42. Case: GE Money Bank - Olympics
GE MONEY BANK: Olympics
&
| www.facebakers.com

43. Case: GE Money Bank - Olympics
GE MONEY BANK: Olympics
&
| www.facebakers.com
170 000 users

44. Case: What animal are you today? &
| www.facebakers.com

45. Case: What animal are you today? &
| www.facebakers.com
37 000 users

46. Case: Zombie infection &
| www.facebakers.com

47. Case: Zombie infection &
| www.facebakers.com
40 000 users

48. Complete social CRM / CMS &
| www.facebakers.com

49. Bottom line
 Facebook is a great tool for brands and media
companies, give it a higher priority!
 Facebook can help you build a community, and
through that higher value for every user
 Facebook can be measured very well, use the
right tools
&
| www.facebakers.com

50. What to do next?
 Fix the basics - Get your Facebook page up and
running correctly
 Start monitoring Facebook ASAP
 Implement Facebook campaign planning in your
campaign planning process
 Start your first applications
&
| www.facebakers.com

51. | www.facebakers.com
Why are we here?
 Present these analytics and case studies
 Offer you our Facebakers Market Insights technology
 Find local business partners in Turkey
 Find media partners for Facebakers in Turkey
&

52. | The Facebook marketing experts
Thank you!
Need help? Have questions? Contact me!
Jan Rezab
E-mail me: jan@janrezab.com
www.janrezab.com | www.candytech.biz
www.facebakers.com
Connect me:
(meet me first)
Link me:
(anytime)
&
Follow me:
(when you want)