This document summarizes Indonesia's ICT sector and broadband development goals. It notes that Indonesia has over 250 million people, with high mobile phone and social media penetration. The country aims to expand broadband access to reach households and populations in both urban and rural areas. Key targets are to achieve 15% household and 5% population coverage for fixed broadband and 12% population coverage for mobile broadband by 2014. Indonesia also aims to build out its national broadband ecosystem and infrastructure to support economic growth, education, health, and other sectors by 2019. The government's goals are focused on increasing access, adoption, and use of broadband internet across the country.

1. Indonesian ICT Sector Market
(Nov 2015)
Strategic Business Unit for Emerging Market
PT. EDI Indonesia

2. Indonesian ICT Profile’s
Indonesia Population: ±250 Million
Television coverage : ± 190 Million
Internet user: ± 75 million (30.6 %)
Mobile phone: ± 255 million (104 % )
Effective SIM Card : 60% (153 million -62 %) PayTV : ± 4 million
Facebook : ± 75 million
Twitter : ± 35 million
Source :TheGlobal InformationTechnology Report 2014

3. The National Phenomenon
The recent phenomenon of Indonesia’s economy:
Increasing of Income per Capita : USD 5000 by end of 2014(Spending Power)
Number of Cell-phone more than the Population and 40 % having access to
Social Media (Social Network Capacity)
New Indication of freemium in the business (Competition Power)
The coming of C-Generation (Connected-Communicating-Content centric-
Computerized-Community oriented-Clicking)

4. Indonesian Network Readiness Index
The Indonesian IT market is expected to grow at a
compound annual growth rate (CAGR) of 17% over
the 2011- 2015 period.
Since the last assessment, Indonesia climbs 12 places
to attain 64th position, the third best result among
members of the Association of Southeast Asian
Nations (ASEAN) after Singapore and Malaysia.
Source : 2014World Economic Forum

5. ICT Market Structure
Indonesian IT spending will continue to record
double digit year-on-year growth, achieving
over U$ 18 billion end of 2015.
The market potential for providing enterprises
with ICT services in Indonesia is expected to
reach US$ 3 billion by 2015, while for the
consumer services market revenue is estimated
at approximately US$ 1.5 billion.
Source : 2014World Economic Forum

6. Indonesian ICT Infrastructure
The quadrupling of Internet
users in Indonesia by 2016
will translate into a US$4.5
billion business opportunity
for not only mobile
operators, but also others
providing Internet-based
services to consumers and
enterprises

7. MAIN PILLARS
OBJECTIVE 
Indonesia Broadband
VISION 
Indonesia Broadband
VISION 
Indonesia 2025
Indonesian ICT Framework Design (IBP)
Indonesian welfare
& dignity
To support Indonesian transformation
through broadband utilization as META-
Infrastructure
1. Accelerate economic growth & competitiveness
2. Enhance the quality of human capital
3. Safeguard national sovereignty
Infrastructure &
Security
Adoption &
Creative
Utilization
Regulation &
Legislation
Funding
Foundation & Pre-requisite Of National Broadband Development
Source : RJPP 2025

8. Build National
Broadband Ecosystem
ICT Infrastructure : Policy & Strategy
2014 2015 2016 2017 2018
Build National
Broadband Infrastructure
Increase National
Broadband AccessAvailability
Reduce Dependency
International Link
Accelerate Content
Development
Source : RJPP 2025

9. 2019
ICT DevelopmentTarget
2014
Infrastructure
 Fixed Broadband :
15% Household (1Mbps) & 5% population;
 Mobile Broadband :
12% population (512 kbps)
Infrastructure URBAN
 Fixed Broadband :
71% Household (20Mbps) & 30% population;
 Mobile Broadband :
100% population (1 Mbps)
Infrastructure RURAL
 Fixed Broadband :
49% Household (10Mbps) & 6% population;
 Mobile Broadband :
52% population (1 Mbps)
Source :Various Sources
Utilization
Pricing : less than 5% monthly average income
Priority : e-Gov; e-Education; e- Health; e-Logistic, e-
Procurement
Users : Indonesia Society
Captive market: 4,5 million Civil Servant ; 50 Million
Students; 3 million instructors; 60 million households

10. Transformation in the Access:Wire-line
Source :Various Sources

11. ASEAN ICTVision and StrategicThrusts
“Towards an Empowering andTransformational ICT:
Creating an Inclusive,Vibrant and Integrated ASEAN”

12. Characteristic of Indonesian Consumers
 Very Creative
(is not on the level of making something sophisticated BUT make something useful)
 Very Consumptive, generous spending
 Very Communal
(like to communicate, heartwarming, smile, doing something together)
 Status Oriented
Concern
 Availability
 Affordability
 Quality
 Usefulness

13. ThankYou
Strategic BusinessUnit for Emerging Market
PT. EDI Indonesia
Fahdly.saputra@edi-Indonesia.co.id