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Hotel segments (Search vs Booking)

Flight vs Hotel Search and Booking, Hotel Searches Before Booking Date by Segment, the Relationship Between Flight Clas and Hotel Segment, etc...

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Hotel segments (Search vs Booking)

  1. 1. HotelSegments Flightvs.Hotel Timing TimingofHotel Searches FlightClass& HotelSegment NumberofHotel Searches 40% 35% 32% 28% 46% 19% BookedHotelSegment Todos FlightvsHotelSearchandBooking Whilethetimingofflightsearchesandbookingissimilaracrossguestsofallhotelsegmentsglobally,therearedifferences acrossdestinationregions.SamedaybookingofhotelandflightispopularwithLatinAmericandestinations,whileflight bookingshappenmoreoftenbeforehotelbookingsforEuropeandAsia-Pacific. FlightBooking FlightSearch BeforeHotelBooking SameDayasHotelBooking AfterHotelBooking DestinationRegion Todos 91-180DaysBefore 61-90DaysBefore 31-60DaysBefore 15-30DaysBefore 8-14DaysBefore 4-7DaysBefore 1-3DaysBefore SameDay 1-3DaysAfter 4-7DaysAfter 8-14DaysAfter 15-30DaysAfter 31-60DaysAfter 61-90DaysAfter 91-180DaysAfter 0,8% 1,0% 2,7% 3,4% 2,9% 2,9% 5,1% 46,4% 9,9% 5,1% 4,5% 5,3% 4,8% 2,4% 2,6% 1,0% 1,7% 4,4% 5,5% 4,5% 4,4% 6,9% 31,8% 10,3% 5,4% 5,2% 6,5% 5,9% 3,1% 3,3%
  2. 2. HotelSegments Flightvs.Hotel Timing TimingofHotel Searches FlightClass& HotelSegment NumberofHotel Searches Thedayatravelerstartssearchingforaccommodationisalsothemostlikelydaythatheorshe willbebookingahotelroom.Thisholdsacrossmostregionsandhotelsegmentsinvestigated here,withtheLuxurysegmenthavingthehighestshareofsame-daybookingat43% globally. Morethanhalfofallhotelsearchesareconductedinthetwoweeksbeforethebooking.Ascanbe easilyspottedintheprofilechartinthebottomrightcorner,guestsofUpperMidscalehotelsare theleastlikelytostarttheirresearchonthedayofthebooking,whileLuxurysegmentguestsare themostlikelytostartresearchingoptionsthesamedaytheybook. UpperMidscale Upscale UpperUpscale Luxury Sameday 1DayBefore 2DaysBefore 3DaysBefore 4-7DaysBefore 8-14DaysBefore 15-30DaysBefore 31-60DaysBefore 61-90DaysBefore 91-120DaysBefore 121+DaysBefore 100% 27% 32% 35% 37% 43% 50% 62% 78% 89% 95% 100% 41% 46% 47% 49% 53% 57% 65% 77% 87% 92% 100% 37% 41% 43% 44% 48% 52% 60% 73% 84% 91% 100% 43% 48% 50% 52% 57% 62% 71% 83% 91% 96% DestinationRegion Todos HotelSearchesBeforeBookingDatebySegment HotelSegment Profile
  3. 3. HotelSegments Flightvs.Hotel Timing TimingofHotel Searches FlightClass& HotelSegment NumberofHotel Searches TheRelationshipBetweenFlightClassandHotelSegment GuestsstayingatLuxurysegmenthotelsaremorelikelytohavearrivedattheirdestinationona BusinessorFirstClassticket.Ingeneral,thehigherthehotelsegment,themorelikelytheuseof non-Economyflights.UpperMidscalehotelsaretheexceptiontothenorm,withalargerproportion oftravelersarrivingatdestinationonfirstandbusinessclasstickets(11%)thanthehotelsegment aboveit,Upscale(8%),andonparwithUpperUpscale(also11%). Lookingatglobalflightsearchdatahowever,theshareofnon-Economyeventsshrinkstoroughly 1% andbelow.Whensearchingforaflight,travelerslookforavailabledates,airportsand departuretimesbeforechoosingtheclass. Searched&BookedFlightClassesbyBookedHotelSegment Flight Booking Luxury Upper Upscale Upscale Upper Midscale Flight Search Luxury Upper Upscale Upscale Upper Midscale 9% 6% 9% 16% 2% 1% 3% 5% 89% 92% 89% 79% 1% 0% 1% 1% 1% 0% 1% 2% 99% 99% 99% 97% First Business Economy DestinationRegion Todos
  4. 4. HotelSegments Flightvs.Hotel Timing TimingofHotel Searches FlightClass& HotelSegment NumberofHotel Searches Sameday 1DayBefore 2DaysBefore 3DaysBefore 4-7DaysBefore 8-14DaysBefore 15-30DaysBefore 31-60DaysBefore 61-90DaysBefore 91-120DaysBefore 121+DaysBefore 6 13 15 16 17 19 21 23 27 27 30 4 11 14 14 15 17 18 21 25 25 28 6 10 12 13 13 14 14 16 19 20 22 8 16 20 20 22 25 27 29 31 32 34 HotelSearchesPriortoBookingDatebyBookedSegment FrequencyofHotelSearches Theearliertravelersstarttoresearchpotentialhotelstostayat,themoresearchestheyconductonaverage.Interestingly, wedidnotfindabigvarianceinthenumberofsearchesfortravelerswhostartedtheirresearchbetween2and30days beforethebooking.GuestsofLuxurysegmenthotelshavethehighestnumberofsearchesonaverage.UpperMidscale bookershavethesecondhighestnumberofsearchesbecauseonaveragetheystarttheirresearchearlier. DestinationRegion Todos April2015 May2015 June2015 July2015 August2015 8 9 10 11 12 13 AverageSearches 11 10 9 8 13 12 9 10 8 1313 13 9 8 9 12 8 12 12 11 AverageHotelSearchesbyBookedSegmentandMonthofBooking UpperMidscale Upscale UpperUpscale Luxury

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