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Book A Table
Yoav Farbey
Jan 2014
Objective
Product Display
User	
  Story:	
  
As	
  a	
  new	
  visitor	
  to	
  the	
  bookatable	
  website,	
  I	
  want	
  to	
  
quickly	
  understand	
  what	
  the	
  site	
  can	
  offer	
  me,	
  so	
  I	
  
can	
  use	
  the	
  website	
  to	
  its	
  full	
  poten<al	
  and	
  not	
  miss	
  
out	
  on	
  great	
  offers.	
  	
  
Product Display
Proposal:	
  
• 	
  Bookings	
  at	
  Exclusive	
  Restaurants	
  
• 	
  Fantas;c	
  Deals	
  for	
  Ea;ng	
  Out	
  
• 	
  Easy,	
  seamless	
  restaurant	
  bookings	
  
Bring offers to the forefront
User	
  Story:	
  
As	
  a	
  diner,	
  I	
  want	
  to	
  know	
  the	
  deals	
  bookatable	
  has	
  
on	
  offer	
  in	
  my	
  city,	
  so	
  I	
  can	
  choose	
  a	
  deal	
  that’s	
  
right	
  for	
  me	
  and	
  saves	
  me	
  money.	
  
Bring offers to the forefront

Collect inspiration
Increase search options
User	
  Story:	
  
As	
  a	
  diner,	
  I	
  want	
  an	
  easier	
  Search	
  func<on,	
  so	
  I	
  can	
  
quickly	
  find	
  the	
  restaurant	
  that	
  is	
  right	
  for	
  me	
  in	
  one	
  
step.	
  
Increase search options
Real	
  Time	
  Offers	
  
Diner	
  Epic:	
  
As	
  a	
  visitor	
  to	
  bookatable,	
  I	
  want	
  to	
  know	
  what	
  
deals	
  are	
  on	
  near	
  me,	
  so	
  I	
  can	
  get	
  value	
  for	
  my	
  
money	
  right	
  now.	
  	
  
Restaurant	
  Manager	
  Epic:	
  
As	
  a	
  restaurant	
  manager,	
  I	
  want	
  to	
  create	
  a	
  limited	
  
<me	
  offer	
  to	
  encourage	
  diners	
  to	
  come	
  to	
  my	
  
restaurant.	
  	
  
	
  
Product	
  vision	
  
Web	
  and	
  Mobile-­‐Web	
  wireframes	
  
Validate	
  assump;ons	
  	
  
Assumptions

Validate with
business and
operations team

Validate with
development team

Validate with tests
Example	
  broken	
  down	
  user	
  story	
  
Example	
  User	
  Story	
  1:	
  
As	
  a	
  diner	
  I	
  would	
  like	
  to	
  sort	
  the	
  offers	
  by	
  loca<on	
  
so	
  I	
  can	
  see	
  which	
  real	
  <me	
  offers	
  are	
  closest	
  to	
  me.	
  
Example	
  User	
  Story	
  2:	
  
As	
  a	
  diner	
  I	
  would	
  like	
  to	
  know	
  when	
  an	
  offer	
  runs	
  
out,	
  so	
  I	
  know	
  how	
  long	
  I	
  have	
  to	
  make	
  my	
  choice.	
  
Example	
  User	
  Story	
  3:	
  
As	
  a	
  diner	
  I	
  would	
  like	
  to	
  be	
  able	
  to	
  filter	
  the	
  offers	
  
available	
  by	
  other	
  choices	
  to	
  find	
  the	
  offer	
  that	
  is	
  
right	
  for	
  me.	
  	
  
Turning	
  idea	
  into	
  a	
  product	
  
MVP

Beta

Collect data
and feedback

Full Release

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Book a table yoav 2014 - pdf

  • 1. Book A Table Yoav Farbey Jan 2014
  • 3. Product Display User  Story:   As  a  new  visitor  to  the  bookatable  website,  I  want  to   quickly  understand  what  the  site  can  offer  me,  so  I   can  use  the  website  to  its  full  poten<al  and  not  miss   out  on  great  offers.    
  • 4. Product Display Proposal:   •   Bookings  at  Exclusive  Restaurants   •   Fantas;c  Deals  for  Ea;ng  Out   •   Easy,  seamless  restaurant  bookings  
  • 5. Bring offers to the forefront User  Story:   As  a  diner,  I  want  to  know  the  deals  bookatable  has   on  offer  in  my  city,  so  I  can  choose  a  deal  that’s   right  for  me  and  saves  me  money.  
  • 6. Bring offers to the forefront Collect inspiration
  • 7. Increase search options User  Story:   As  a  diner,  I  want  an  easier  Search  func<on,  so  I  can   quickly  find  the  restaurant  that  is  right  for  me  in  one   step.  
  • 9. Real  Time  Offers   Diner  Epic:   As  a  visitor  to  bookatable,  I  want  to  know  what   deals  are  on  near  me,  so  I  can  get  value  for  my   money  right  now.     Restaurant  Manager  Epic:   As  a  restaurant  manager,  I  want  to  create  a  limited   <me  offer  to  encourage  diners  to  come  to  my   restaurant.      
  • 10. Product  vision   Web  and  Mobile-­‐Web  wireframes  
  • 11. Validate  assump;ons     Assumptions Validate with business and operations team Validate with development team Validate with tests
  • 12. Example  broken  down  user  story   Example  User  Story  1:   As  a  diner  I  would  like  to  sort  the  offers  by  loca<on   so  I  can  see  which  real  <me  offers  are  closest  to  me.   Example  User  Story  2:   As  a  diner  I  would  like  to  know  when  an  offer  runs   out,  so  I  know  how  long  I  have  to  make  my  choice.   Example  User  Story  3:   As  a  diner  I  would  like  to  be  able  to  filter  the  offers   available  by  other  choices  to  find  the  offer  that  is   right  for  me.    
  • 13. Turning  idea  into  a  product   MVP Beta Collect data and feedback Full Release