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Ppt on dominos

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Ppt on dominos

  1. 2. HISTORY <ul><li>Founded in 1960 by Tom Monaghan. </li></ul><ul><li>Second-largest Pizza chain in the United States. </li></ul><ul><li>about 8,500 corporate and franchised stores in 55 countries. </li></ul><ul><li>Domino's Pizza outlet in India opened in 1996. </li></ul><ul><li>Close to 274 outlets in 55 cities of India. </li></ul><ul><li>70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales. </li></ul>
  2. 3. MARKET STRATEGIS <ul><li>3.1Vision </li></ul><ul><li>Dominos Pizza vision is to be exceptional people on a mission to be the best pizza delivery company in the world. </li></ul><ul><li>,3Objectives </li></ul><ul><li>Introduce value add meal concept </li></ul><ul><li>Have a toll free number to call on deliveries </li></ul><ul><li>GOAL </li></ul><ul><li>Customer for life </li></ul><ul><li>Increse no customer </li></ul>
  3. 4. Branded Pizza Market Share
  4. 5. MAJOR PLAYERS
  5. 6. STRATEGIC ANALYSIS (DSTP) <ul><li>DIFFERENTIATION </li></ul><ul><li>SEGMENTATION </li></ul><ul><li>TARGETING </li></ul><ul><li>POSITIONING </li></ul>
  6. 7. <ul><li>Geographic </li></ul><ul><li>Region – dominos outlets in different countries is a way of segmenting their market </li></ul><ul><li>according to region and finding out potential markets. </li></ul><ul><li>City – they also segment the cities as class i, class ii, metros, small towns. </li></ul><ul><li>Demographic </li></ul><ul><li>age – under 13years, 13 to 21 years21 to 35 years, 35 to 50 years, 50+ years. </li></ul><ul><li>family income – lower middle class, middle class, upper middle class, high class </li></ul>SEGMENTATION
  7. 8. TARGETING <ul><li>Dominos pizzashave target the families who like to go out for dinner once in a week. </li></ul><ul><li>They also target teenagers of school. </li></ul><ul><li>Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items. </li></ul><ul><li>Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends. </li></ul>
  8. 9. POSITIONING <ul><li>Uniqueness & Taste. </li></ul><ul><li>Varieties </li></ul><ul><li>P </li></ul><ul><li>S </li></ul><ul><li>I </li></ul><ul><li>S </li></ul><ul><li>S </li></ul><ul><li>T.S.G </li></ul>
  9. 10. MARKETING TACTICS (4P’s)
  10. 11. PRODUCT <ul><li>Pizzas </li></ul><ul><li>Pastas </li></ul><ul><li>Breadsticks </li></ul><ul><li>Cheese Dips </li></ul><ul><li>Beverages </li></ul><ul><li>Chocolava </li></ul>
  11. 12. PRICE
  12. 13. PLACE <ul><li>Dominos has distubeted in 4 part </li></ul><ul><li>WESTEN REGION SOUTN REGION </li></ul><ul><li>NORTH REGION ESTERN REGION </li></ul>
  13. 14. PROMOTION <ul><li>Customers can order their pizzas </li></ul><ul><li>by calling a single countrywide Happiness Hotline 1800-111-123 . In fact, </li></ul><ul><li>Delivering in 30 minutes </li></ul><ul><li>GIFT COUPEN </li></ul><ul><li>Advertising </li></ul><ul><li>Tv Ads.Newspaper </li></ul><ul><li>Hungry Kya?’, </li></ul><ul><li>Khushiyon ki Home Deliver </li></ul><ul><li>SALE PROMATION </li></ul><ul><li>Bogo </li></ul><ul><li>Corprate discount </li></ul><ul><li>PERSONAL SELLING </li></ul><ul><li>Door hangiing </li></ul>
  14. 15. SWOT
  15. 16. GOAL <ul><li>L….Listen </li></ul><ul><li>E….Empathize </li></ul><ul><li>A…Apologize </li></ul><ul><li>D…Do what the customer need </li></ul><ul><li>S…Stand by your promise </li></ul>CUSTOMER FOR LIFE
  16. 17. DOMINOS SUPPLY CHAIN <ul><li>Procurement of raw materials </li></ul><ul><ul><li>Raw materials like wheat, baby corn, tomatoes and spices are got, out of which wheat was bought in from jalandhar and then sent to the commissaries in refrigerated trucks. </li></ul></ul><ul><ul><li>4 commissaries (Regional Centralized Facilities) </li></ul></ul><ul><ul><ul><ul><ul><li>Delhi </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Bangalore </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Kolkata </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Mumbai </li></ul></ul></ul></ul></ul>
  17. 18. SUPPLY CHAIN DIAGRAM WHEAT REFRIGERATED TRUCK WAREHOUSE DOUGH RETAIL OUTLET
  18. 19. Implementation Plans <ul><li>Introduce new options to menu. </li></ul><ul><li>Create more outlets and locations. </li></ul><ul><li>  </li></ul><ul><li>Advertising through newspaper, television and internet of the new options </li></ul><ul><li>  </li></ul><ul><li>Create new helpline for customers to order the food. </li></ul>
  19. 20. questions
  20. 21. <ul><li>Thank You </li></ul>

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