Data & Analytics have become so important on how business are differentiating themselves in the marketplace. With the help from the most well recognized data leaders of our time, I have put together their thoughts in this material. By sharing our thinking, we want companies to understand what it takes to become a data-driven organization.

1. The Chief Data Officer
Quotes from well recognized
data & analytics thought leaders
May 14th, 2014
Mario Faria
http://www.cdo-inc.com/

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Who I am
• Recognition as one of the 1st Chief Data Officers in the world
• Thought leader in Data Management, Data Science, Analytics,
CRM, Supply Chain and Operations Management
• 20+ years working with Information Technology, Management
Consulting, Financial Services, Retail, CPG and Private Equity
• Regular speaker at conferences throughout the world
• Contributor to magazines and publications
• Helping companies cross the Data & Analytics Chasm

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4. On
the
role
of
the
Chief
Data
Officer

5. By
2015,
25
%
of
Large
Global
Organiza>ons
Will
Have
Appointed
Chief
Data
Officers

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The role of the Chief Data Officer
Data scientists are
looking for insights
The insights are operationalized
in BI/DW products, by data architects
The insights are shared
with the enterprise
The Chief Data Officer is the executive
responsible and accountable for the data life
cycle inside the organization, managing the
people involved in the data activities, such as
acquisitions, analytics, processes,
governance, quality, technology and budget

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Chief Data Officer /
Chief Analytics Officer
Data Architect
Data Quality
Data Scientist
Data GovernanceData Operations

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The mind set of a Data Leader
• Handle data management not as project,
but as an evolving process
• He/she is there to break the data silos
inside business
• Know how to move from products to
platforms
• Able to accelerate revenue by creating new
business models and offers
• Speed up the current cycle time
• Work together with customers (internal or
external)
• Create an agile and lean organization

9. How prepared is your
business to have
someone accountable
to manage the data
assets ?

10. “The Data Asset: How Smart Companies
Govern Their Data For Business Success” - by
Tony Fisher

11. I have been very fortunate in my
life to have met some of the most
well recognized data & analytics
thought leaders of our time. Here
is what they think about data
management, analytics and the
Chief Data Officer role

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“The Chief Data Officer inside your company will
succeed if that person has dedication solely to
leveraging data assets, is unconstrained by an IT
project mindset and reports directly to the business”
Peter Aiken
CEO at Data Blueprint, President of
DAMA International and author of
several data management books

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“For data, only 2 moments really mater : the
moment of data creation and the moment of data
use. And they don’t happen in IT”
Thomas Redman
"the Data Doc," Navesink Consulting Group and author of the book
Data Driven: Profiting from Your Most Important Business Asset

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“Data is a critical asset. It enables operational understanding of
business. It provides a window into risk and opportunities. But like
any important asset, it must be managed efficiently and effectively,
and it must be everyone’s business within a firm. Data Management is
about culture change. It can no longer be “someone else’s
responsibility”. It must be the responsibility of every individual within
a firm to ensure that the data they provide into the operational
workings of a firm is accurate, complete and timely. Improving the
data supply chain is the operational objective. Unless you have
command and control over the flow of data, from source to
transformation to persistence to distribution to consumption, you
cannot enable the “outcome” of data quality”
John Bottega
Distinguished CDO and Chairman
of the EDM Council

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“The Chief Data Officer and the data team are
responsible and accountable for the 4 As of data : keep
it Accurate, allow it to be Accessible, make it Actionable
and use advanced Analytics to deliver results"
Derek Strauss
CDO, TD Ameritrade and author of the book
DW 2.0: The Architecture for the Next
Generation of Data Warehousing

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“A great measure of success for CDOs is when executives
are willing to give you their budget for the data initiatives.
And now that the technologies of data analytics have gotten
so good, we are limited by a shortage of people who can ask
the right questions”
Anthony Palella
VP Analytics, Angie’s List

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“Our mission is to leverage data and analytics for
business applications that drive company growth and
client loyalty. That focus will deliver the real value of
data to an organization”
John Carter
SVP, Analytics, Insight & Loyalty at
Charles Schwab

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“Thinking about how data can be leveraged to
support business needs, and having a Chief Data
Officer working collaboratively with the Chief
Information Officer, particularly in data-intensive
environments, is a really nice partnership”
Micheline Casey
Chief Data Officer at the Federal
Reserve Board of Governors
Source : Fedscoop (http://goo.gl/HGU59T)

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“I just saw an online discussion about the role of a chief data
officer, whether it should be more about data or analytics. My
initial response to that question is "neither." A chief data
officer must represent the business first. Nonetheless, if I
really have to pick just one out of the two choices, I would
definitely pick the analytics over data, as that is the key to
providing answers to business questions ”
Stephen H. Yu
President, Willow Data Strategy

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“if I had to pick one word to describe what a Chief
Data Officer does, it would be neither data nor
analytics. It would be strategy”
Inderpal Bhandari
CDO at Cambia Health Solutions

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“The value of data quality improvement programs are
often understated in business cases by a factor of 3.
Most companies do not understand all the downstream
systems and resources that are impacted by poor data
quality. There are hidden costs everywhere that are hard
to find and measure - but they are real ”
Maria C Villar
Global VP, Data Management &
Governance, SAP

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“CDOs provide their organisation with the strategy and
leadership needed to gain the full value from the data it
collects. They do this by getting the organisation to take
responsibility for the information quality and by improving
the accuracy of the data it collects in order to enhance
both the authority of the answers from traditional reporting
and the depth of insight to be gained from modern analytic
techniques"
Michael Servaes
Information Development Strategist
at the British Army

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“Analytics allow the leaders of today and the future to be
measured not only by decisiveness and responsiveness,
but by the accuracy and effectiveness of their foresight”
Kevin Mackey
Business Intelligence & Analytics Practice
Leader at Point B Management Consultants

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“Data has become the ultimate intangible asset. In raw form, it
is useless, yet when used well it becomes priceless. While
successful analytics projects get lots of attention, the
majority of analytics projects fail to achieve their potential.
There is significant room for improvement in how analytic
projects are selected, designed, planned, and executed”
Jaime Fitzgerald
President at Fitzgerald Analytics, Inc

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“Collecting and storing data has never been easier but
only those companies who understand how to maintain
the quality of their data assets in order to make data-
driven decisions will dominate the marketplace.
Companies who take one step further and leverage
“now” data versus historical data will be the most
successful”
Matt Graves
Chief Data Officer at Infogroup

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“Data is not about volume, velocity or variety.
It is about the fact that data brings value to
your business”
Dan Reznik
Founder and CTO, Upper West Analytics

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“Before you can think smarter about your data,
you have to first understand the role it currently
plays inside your organization”
Gregory Short
Author of the book The Billion Dollar Paperclip

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“Chief Data Officers should spend time talking to the
executive leaders, understanding their needs, so
they can bring the innovation that business requires”
Cortnie Abercrombie
Emerging Roles Leader, Big Data and Analytics at IBM

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“Marketing will be the largest producer and consumer of data
in the enterprise. And very soon, Marketing departments will
have a larger technology budget than IT. Software is
becoming Marketing’s interface to reality. And Data is the fuel
and the exhaust of the customer experience ecosystem"
Scott Brinker
CTO at ion interactive and author of
the book A New Brand of Marketing

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“Data needs to be treated as an asset and organizations
which have achieved the maturity to understand this,
need to have a Chief Data Officer"
Taher Borsadwala
Data Management Strategist at Capgemini

31. Expressing my thoughts in
less than 140 characters.
Some tweets I have
created in the last few
months

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• Being a Chief Data Officer is about 2 things: make your
company succeed and change the culture to be data driven
• True data driven companies do not make data owned by
applications. Data is independent with its specific roadmap.
Data lives longer than software
• It's sad to see what happened to Target CEO. But maybe
now we will start to get serious about managing data assets
• A business case for bringing a Chief Data Officer ? Did you
make a business case for bringing a CFO to your company ?

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• Putting a great data & analytics team together requires you to
define the objectives and hire talented individuals who believe
in the mission
• Data, people and technology are assets. However, if you do
not treat them as so, they will become liabilities
• How to succeed as a Chief Data Officer : find where your
company is loosing money and build your case up from there
• Some CIOs say:"No! Data is my responsibility.Go away".
However mature CIOs understand the CDO function is
complementary to their role

34. If your organization is going
to hire a Chief Data Officer to
be responsible for the
data & analytics activities,
remember …

35. It will take some time for the results
to show up

36. An upside investment in technology
is needed

37. The CDO needs a team to manage,
operate and analyze the data assets

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I would like to say thanks
to everyone who helped
me to create this material
Mario Faria
Chief Data Officer and Analytics Strategy Advisor
http://www.cdo-inc.com
www.slideshare.com/fariamario
Twitter : @mariofaria
mario.faria@cdo-inc.com