2. Introduction
• Burger King has been very innovative into
reaching their target audience at various
touch points that was not used by
competitors.
• The brilliant marketing of Burger King
triggered a lot of anticipations from the
target audience
7. Whooper Freak-out
• A documentary-style "Whopper
Freakout." The campaign included
broadcast spots as well as a
three-minute montage on the web.
• Burger King consumers are told
the Whopper has been
discontinued. Ranting and, of
course, freakouts ensue.
• U.S. same-store-sales gains
beat McDonald's for most of the
spring, and first-quarter Whopper
sales were up double digits
http://www.whopperfreakout.com/
11. Whooper Sacrifice
• Delete 10 friends on Facebook with • A total of 233,906 Facebook users found
the WhopperSacrifice-App and get a themselves "de-friended" in the name of a
Whopper for free. hamburger before Facebook requested the
application being changed
15. Burger King Flame
• Burger King launched a special perfume called Flame by BK.
• Supported by a disturbing website featuring absurdly sexy imagery
including The King character in grotesquely erotic poses, the product is
described as “the scent of seduction with a hint of flame-broiled meat.”
• According to some reports, the $3.99 fragrance is being snapped up
like hotcakes. Meaty hotcakes.
17. Xbox Games
• Burger King began offering Burger King • McDonald’s putting only Nintendo
Xbox and Xbox 360 games with their value mascot toys in their Happy Meals.
meals in three different genres; action,
fighting and racing.
• It was reported that 20 million BK Xbox
games had been sold for only being on the
market exactly one month.
• Burger King used marketing
strategies that none of their
competitors are utilizing.
20. The Burger King Crown Card
• The Burger King "Gold Card" entitles its owner to
a limitless supply of free food from any Burger King.
• The card is presented to celebrities who are "good
friends" of the Brand.
• In 2006, BK released the "Burger King Crown
Card" to the public.
21.
22. Whopper virgins
• Featuring television and online ads
that show “Whopper virgins” in remote
regions around the world who taste the
sandwich for the first time against
McDonald’s Big Mac.
• Burger King said after each taste test
the company worked with local
authorities to make donations in each
region.
• Burger King operates or franchises
more than 11,600 units worldwide.
25. Most Expensive Burger in the world
• The fast-food giant launched a
$200 burger Wednesday — all
in the name of charity.
• Setting a new record, the
world's most expensive burger
is available at just one
restaurant in West London,
England, once a week.
• The Burger beat the previous
world record for the most
expensive burger, held by
Daniel Boulud for the DB
Double Truffle Burger in New
York, (1994) priced at $130.
