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BE NICE OR LEAVE:
A guide to being social
Be Nice Or Leave
Twitter
backchannel:
#springfaris
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14 HOURS OF VIDEO UPLOADED EVERY MINUTE




              6.6 MILLION PHOTOS UPLOADED EVERY DAY




11.2 MILLION ENTRIES ON THE SITE




                            15 MILLION REVIEWS
s but on
                  be not on emerging technologie
“Our focus should                                          of
                        tices.” – Henry Jenkins, Professor
emerging cultural prac                                     When Old
                                                e Culture:
                  , MIT and author of Convergenc
Comparative Media
and New Media Collide!
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When did we start
trusting strangers?
Universal McCann - US
January 2009
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TRADE CONTROL FOR INFLUENCE
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You EXPECT your VOICE to be HEARD
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Communities
      already
       exist
Instead, think about how you can
 help that community do what it
           wants to do.
    Mark Zuckerberg, CEO Facebook
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34
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faris@mccann.com
  farisyakob.com
       @faris

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Be Nice Or Leave

Editor's Notes

  1. elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.