This document discusses rich media and YouTube. It defines rich media as interactive digital media like video and audio. It outlines different types of rich media and how it can be used in marketing strategies. A large portion discusses YouTube statistics like daily video uploads and viewership. It provides tips on recording, uploading, playing and marketing videos on YouTube. Examples are given of agricultural organizations successfully using YouTube and other rich media.
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Rich Media for Professionals Working in Agriculture
1. An Intro to Rich Media
Lunch & Learn
August 10, 2010
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2. What is Rich Media?
The term rich media was coined to
describe a broad range of digital
interactive media.
…exhibits dynamic motion may occur
over time or in direct response to user
interaction…
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3. Types of Rich Media
• Video
• Audio
• Webcast | Podcasts
• My experience over 10 years…
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4. Where does Rich Media fit?
Strategies:
Banner Advertising
Mobile ag alerts
Integrated
marketing
campaigns
Media Rich Content
Sponsorship -Video,
Podcasts
Enewsletter
advertorial
marketing Customized
online marketing
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6. YouTube Statistics
People are watching 2 billion videos a
day on YouTube and uploading
hundreds of thousands of videos
daily. In fact, every minute, 24 hours
of video is uploaded to YouTube.
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7. YouTube Statistics
Demographics
The user base is broad in age range,18-
55, evenly divided between males and
females, and spanning all geographies.
Fifty-one percent of users go to YouTube
weekly or more often, and 52 percent of
18-34 year-olds share videos often with
friends and colleagues. With such a large
and diverse user base, YouTube offers
something for everyone.
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8. Marketing Trends
eMarketer reports the spend for
advertising of online videos will grow
faster than any other online segment
in the United States. In 2010, the
growth is forecasted to be 30%. In
2011, it's expected it will be up
another 25%.
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9. How To…
Basically there are 4 steps:
1. Record and Produce the video
2. Upload and Host the video
3. Watch the video in a player
4. Market the video
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10. 1. Record and Produce
Camera
• Record
Software
• Convert
• Edit
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11. 2. Upload and Host the video
Server
• YouTube
• Other – your own server
Important Considerations
Software
Bandwidth
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12. 3. Play the video
Common Video Players
• Windows Media Player (Microsoft)
• Real Media Player (RealNetworks)
• Quick Time (Apple)
• YouTube (YouTube)
• Adobe Flash Player (Adobe)
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13. 4. Market the video
• Embed video on other websites, in
eNewsletters, etc.
• Group videos into channel on
YouTube
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14. Examples of Success
Dupont Precision Pac, Weed Wrecking Crew –
how to videos
http://www.precisionpac.com/
http://www.weedwreckingcrew.com/
Ontario Agri-Food Education (OAFE) - Podcast
http://www.oafe.org
http://www.oafepodcast.com/
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