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Social Media: Best Practices Social Media: Best Practices A look at the use of social media in agriculture
Web 1.0 Web 2.0 <ul><li>Eyes </li></ul><ul><li>Britannica Online </li></ul><ul><li>Personal Websites </li></ul><ul><li>Con...
What is Web 2.0? <ul><li>Harnessing collective intelligence </li></ul><ul><li>Consumers as co-developers </li></ul><ul><li...
What Types of People are Online
So let’s look at the stats…
Use of Internet – Large Commercial Producers <ul><ul><li>92%   use Ag websites </li></ul></ul><ul><ul><li>89%   use E-mail...
<ul><ul><li>93%  Weather </li></ul></ul><ul><ul><li>90%  Marketing Information </li></ul></ul><ul><ul><li>77%  Production ...
Social Media & Ag in Canada <ul><li>Half of all producers  (54%)  are using at least one social media network for either p...
Facebook most popular in Canada
Examples of SM in use..
 
Twitter
 
 
Blogs
 
Innovative Uses
 
 
Tweeting Cows
Red Prince Apple
Dive in.
27 Types of Online Conversation <ul><li>Acknowledging receipt of information  </li></ul><ul><li>Advertising something  </l...
How to Choose?
Find your audience
The Four Tenets of the Community Manager <ul><li>A Community Advocate </li></ul><ul><li>Brand Evangelist </li></ul><ul><li...
Social Media Policy
 
Tracking the conversations
What to monitor
RSS Reader <ul><li>RSS stands for “ really simple syndication” </li></ul><ul><li>Allows the latest news/blog postings to b...
RSS/ Google Alerts <ul><li>Located at  http:// www.google.com /alerts </li></ul><ul><li>Allows you to monitor keywords </l...
Twitter Search <ul><li>Located at  http://search.twitter.com </li></ul><ul><li>Can search by name, location or hashtag </l...
Paid Monitoring
Free Monitoring <ul><li>Twitter Search  http:// search.twitter.com / </li></ul><ul><li>Google News  http:// www.google.com...
Media Benchmarks Impressions Sentiment Spread YouTube View counts Star Ratings volume Quality of sites linking to video  V...
Benchmarks in Video <ul><li>Views </li></ul><ul><li>Ratings </li></ul><ul><li>Comments </li></ul><ul><li>Favourited </li><...
Resources <ul><li>http://www.hootsuite.com </li></ul><ul><li>http://cotweet.com/ </li></ul><ul><li>http://www.ping.fm/ </l...
Questions? For more information about our social media capabilities please contact: [email_address]
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Social Media for the Agriculture Industry

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How the agriculture industry is using (and can use) social media

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Social Media for the Agriculture Industry

  1. 1. Social Media: Best Practices Social Media: Best Practices A look at the use of social media in agriculture
  2. 2. Web 1.0 Web 2.0 <ul><li>Eyes </li></ul><ul><li>Britannica Online </li></ul><ul><li>Personal Websites </li></ul><ul><li>Content Managed Systems </li></ul><ul><li>Directories </li></ul><ul><li>Stickiness </li></ul><ul><li>Instant Messenger </li></ul><ul><li>Conferences </li></ul><ul><li>Hands </li></ul><ul><li>Wikipedia </li></ul><ul><li>Blogging </li></ul><ul><li>Wikis </li></ul><ul><li>Tagging </li></ul><ul><li>Syndication </li></ul><ul><li>Twitter </li></ul><ul><li>Unconferences </li></ul>
  3. 3. What is Web 2.0? <ul><li>Harnessing collective intelligence </li></ul><ul><li>Consumers as co-developers </li></ul><ul><li>Engaging consumer experiences </li></ul><ul><li>Participation </li></ul><ul><li>Trust economy </li></ul><ul><li>Word of mouse </li></ul>
  4. 4. What Types of People are Online
  5. 5. So let’s look at the stats…
  6. 6. Use of Internet – Large Commercial Producers <ul><ul><li>92% use Ag websites </li></ul></ul><ul><ul><li>89% use E-mail </li></ul></ul><ul><ul><li>21% use Blogs </li></ul></ul><ul><ul><li>18% use Podcasts </li></ul></ul>
  7. 7. <ul><ul><li>93% Weather </li></ul></ul><ul><ul><li>90% Marketing Information </li></ul></ul><ul><ul><li>77% Production Information </li></ul></ul><ul><ul><li>73% Banking </li></ul></ul><ul><ul><li>55% Communicate with Agri-Business </li></ul></ul><ul><ul><li>47% Make farm related purchases </li></ul></ul>Use of Internet – Large Commercial Producers
  8. 8. Social Media & Ag in Canada <ul><li>Half of all producers (54%) are using at least one social media network for either personal or business use. </li></ul><ul><li>Four in ten producers who are online (44%) state that they spend more time using social media this year compared to last. </li></ul><ul><li>(fcc report 2010) </li></ul>
  9. 9. Facebook most popular in Canada
  10. 10. Examples of SM in use..
  11. 12. Twitter
  12. 15. Blogs
  13. 17. Innovative Uses
  14. 20. Tweeting Cows
  15. 21. Red Prince Apple
  16. 22. Dive in.
  17. 23. 27 Types of Online Conversation <ul><li>Acknowledging receipt of information </li></ul><ul><li>Advertising something </li></ul><ul><li>Answering a question </li></ul><ul><li>Asking a question </li></ul><ul><li>Augmenting a previous post </li></ul><ul><li>Calling for action </li></ul><ul><li>Disclosing personal information </li></ul><ul><li>Distributing media </li></ul><ul><li>Expressing agreement </li></ul><ul><li>Expressing criticism </li></ul><ul><li>Expressing support </li></ul><ul><li>Expressing surprise </li></ul><ul><li>Giving a heads-up </li></ul><ul><li>Responding to criticism </li></ul><ul><li>Giving a shout-out </li></ul><ul><li>Making a joke </li></ul><ul><li>Making a suggestion </li></ul><ul><li>Making an observation </li></ul><ul><li>Offering a greeting </li></ul><ul><li>Offering an opinion </li></ul><ul><li>Putting out a wanted ad </li></ul><ul><li>Rallying support </li></ul><ul><li>Recruiting people </li></ul><ul><li>Showing dismay </li></ul><ul><li>Soliciting comments </li></ul><ul><li>Soliciting help </li></ul><ul><li>Starting a poll </li></ul><ul><li>http://kdpaine.blogs.com/kdpaines_pr_m/2008/06/kdpaine-partner.html </li></ul>
  18. 24. How to Choose?
  19. 25. Find your audience
  20. 26. The Four Tenets of the Community Manager <ul><li>A Community Advocate </li></ul><ul><li>Brand Evangelist </li></ul><ul><li>Savvy Communication Skills, Shapes Editorial </li></ul><ul><li>Gathers Community Input for Future Product and Services </li></ul>
  21. 27. Social Media Policy
  22. 29. Tracking the conversations
  23. 30. What to monitor
  24. 31. RSS Reader <ul><li>RSS stands for “ really simple syndication” </li></ul><ul><li>Allows the latest news/blog postings to be delivered in a central location eg. mail </li></ul><ul><li>Google Reader is a great easy to use tool </li></ul>
  25. 32. RSS/ Google Alerts <ul><li>Located at http:// www.google.com /alerts </li></ul><ul><li>Allows you to monitor keywords </li></ul><ul><li>Keep track of your name </li></ul><ul><li>Monitor events </li></ul><ul><li>Follow news Stories </li></ul>
  26. 33. Twitter Search <ul><li>Located at http://search.twitter.com </li></ul><ul><li>Can search by name, location or hashtag </li></ul><ul><li>A hashtag starts with a # and symbolizes a current event </li></ul>
  27. 34. Paid Monitoring
  28. 35. Free Monitoring <ul><li>Twitter Search http:// search.twitter.com / </li></ul><ul><li>Google News http:// www.google.com /news </li></ul><ul><li>Google Alerts http:// www.google.com /alerts </li></ul><ul><li>Google Blog Search http:// blogsearch.google.com / </li></ul><ul><li>Boardreader – (forums) http:// boardreader.com / </li></ul><ul><li>Social Mention - http:// socialmention.com / </li></ul><ul><li>Blog Pulse - http://www.blogpulse.com/conversation </li></ul><ul><li>Backtype – http://www.backtype.com </li></ul>
  29. 36. Media Benchmarks Impressions Sentiment Spread YouTube View counts Star Ratings volume Quality of sites linking to video View counts from video responses Ratings volume Volume of clicks from sites linking to video Comment volumes Video responses volume and their view counts Comment tone Honours volume Favorites volume Twitter and macro media Volume of posts containing relevant term/terms Term talked about in positive negative or neutral form Is the post part of a conversation? Has the post been retweeted? Blog posts and online articles View counts (where possible) Tone of the piece trackbacks Comments Negative terms V. positive terms Links out Trackbacks Forums Volume of posts containing relevant term/terms Tone of forum post Replies to post Tone of replies to post Images Volume of images appearing based on relevant terms Comments on media hosting images Are there multiple image results for one image? Volume of pages views of media where image is posted (where applicable) Viewing image tags
  30. 37. Benchmarks in Video <ul><li>Views </li></ul><ul><li>Ratings </li></ul><ul><li>Comments </li></ul><ul><li>Favourited </li></ul><ul><li>Links into the video </li></ul><ul><li>Embed rates </li></ul><ul><li>Mash-ups </li></ul><ul><li>Chatter beyond posting </li></ul>
  31. 38. Resources <ul><li>http://www.hootsuite.com </li></ul><ul><li>http://cotweet.com/ </li></ul><ul><li>http://www.ping.fm/ </li></ul><ul><li>http://checkusernames.com/ </li></ul>
  32. 39. Questions? For more information about our social media capabilities please contact: [email_address]

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