Today everyone in the retail world is talking about the current trend that is Omni-Channel Marketing. We, at Fashionbi, have studied and analysed this concept in depth and put together a Webinar which explains Omni-Channel Retailing in the most simple way. To make this webinar more engaging, we have created an avatar called Sara who will guide you through the omni-experiences she comes across during her shopping trip. We also throw some light on the trends and opportunities in this field and some tips to implement this concept for your business and make your brand a digital forerunner in the fashion and luxury industry.

1. OMNI-CHANNEL RETAILING
A Way to Connect Online

2. Fashionbi Webinar - Omni-Channel Retailing
Agenda of the day
Introduction to Omni-Channel Retailing

3. Fashionbi Webinar - Omni-Channel Retailing
Omni-Channel Retailing implies seamless access to information about the brand and it’s products across
all brand channels and on all the customer’s devices irrespective of time or location.
Omni-channelMulti-channelSingle channel

4. Fashionbi Webinar - Omni-Channel Retailing
Brands need to be able to provide the customer a seamless experience at any possible point of contact.
This can only be done by blending web technologies within the physical world
CONSUMER
loyalty
The Need for Omni-Channel Marketing

5. Fashionbi Webinar - Omni-Channel Retailing
Agenda of the day
Customer’s Journey through an Omni-Channel Retailing

6. Fashionbi Webinar - Omni-Channel Retailing
We will accompany her on a shopping trip and
see what the brands out there are doing to
provide their customers with the best Omni-
Channel experience.
Introducing to you, Sara,
a modern day shopper
Let’s go
shopping!

7. Fashionbi Webinar - Omni-Channel Retailing
Maybe we can
happening at the

8. Fashionbi Webinar - Omni-Channel Retailing
Store Window
Social Media Icons
on the Store Window
QR codes that lead to Social
Media page of the brand

9. Fashionbi Webinar - Omni-Channel Retailing
Store Window
Integration of Social Media
campaign on the store window

10. Fashionbi Webinar - Omni-Channel Retailing
Store Window
3D visualisation of products
using augmented reality apps

11. Fashionbi Webinar - Omni-Channel Retailing
Store Window
Interactive shoppable window to
select and purchase products

12. Fashionbi Webinar - Omni-Channel Retailing
Store Window
QR code leads to the
unexisting page
Inapt placement of the
QR code
QR code leads to
non-responsive website
“Sign up now for exclusive
news on www.casadei.com”

13. Fashionbi Webinar - Omni-Channel Retailing
Now let’s check out

14. Fashionbi Webinar - Omni-Channel Retailing
In-Store
Digital social media campaign
merged with the physical store
Lets customer share their
experiences directly from the store

15. Fashionbi Webinar - Omni-Channel Retailing
In-Store
Assists product selection and mails
preferences to the customer for future use

16. Fashionbi Webinar - Omni-Channel Retailing
In-Store
To educate and guide customers through new
campaigns and make them follow the brand eventually

17. Fashionbi Webinar - Omni-Channel Retailing
In-Store
Brand’s Social Media page feed
displayed on screens in the store

18. Fashionbi Webinar - Omni-Channel Retailing
In-Store
integrated into store from which looks can be
shared of social media for others opinions

19. Fashionbi Webinar - Omni-Channel Retailing
In-Store
Integration of E-commerce into the
physical store with a Virtual Rail

20. Fashionbi Webinar - Omni-Channel Retailing

21. Fashionbi Webinar - Omni-Channel Retailing
Fitting Room

22. Fashionbi Webinar - Omni-Channel Retailing
Fitting Room
Millimetre wave technology that helps

23. Fashionbi Webinar - Omni-Channel Retailing
Fitting Room & Billing
Payments can be made at
standalone counters to avoid
queues

24. Fashionbi Webinar - Omni-Channel Retailing

25. Fashionbi Webinar - Omni-Channel Retailing
Agenda of the day
Trends and Opportunities of Omni-Channel Retailing

26. Fashionbi Webinar - Omni-Channel Retailing
Trends and Opportunities
Location Based App
With these Apps, a virtual perimeter
is created around the store.
people who enter the area with the
help of Geo-Fencing Technology.
to the brands they love as text
messages are only sent to those
who opt for it.

27. Fashionbi Webinar - Omni-Channel Retailing
Trends and Opportunities
Beacon Technology
A small bluetooth device that
provides endless possibilities for
the retailer.
It can send messages through
radio waves to anyone in a 70m
radius like welcome messages to
a customer near the store window
when the customer is near a
store etc.

28. Fashionbi Webinar - Omni-Channel Retailing
Trends and Opportunities
Adaptive Store Front
personal data and preferences of
the passerby through his mobile
phone and adapts itself for the
passerby
Customers can access all content
about the products as in a physical
store and place orders as well

29. Fashionbi Webinar - Omni-Channel Retailing
Trends and Opportunities
Augmented Reality Stores
Virtual stores can be created in
period of time.
Customers can view these pop-up
stores by pointing their phone in
the direction.

30. Fashionbi Webinar - Omni-Channel Retailing
100% Digitised Store
One copy of every single style to help customers know the look and feel of the product.
Everything else is digitised:
1. Omni Cart
Helps learn the story
behind a product
2. Try-On Multiplayer
Helps picking up
products based on
previous preferences
and popular products
3. Whoosh Fitting Room
Items clicked by the
customer arrives in
seconds
4. In Store Micro-
Warehouse
Connects the online and
tracks of stocks etc.
Trends and Opportunities

31. Fashionbi Webinar - Omni-Channel Retailing
Agenda of the day
Tips to Implement Omni-Channel Retailing

32. Fashionbi Webinar - Omni-Channel Retailing
Mobile responsive version of
brand’s website
Integration of brand’s app with
physical shopping experience
Direct management of the
physical store with
technology & information
about products & services
Price and Merchandise
and the physical store
Geo marketing
campaigns

33. We hope it was useful for you!
Thank you!

34. Fashionbi Webinar - Omni-Channel Retailing
Disclaimer
Fashionbi Credits & Terms of Use

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in the fashion and luxury industry
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