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Móda, magazíny, E-commerce, technologie,
kreativita, sociální sítě, Start-upy
a sklenice vody.
jan.dmitrijev@gmail.com JAN DMITRIJEV
- Soustředění se na kreativu a využívání interaktivity.
- Přízpůsobování PR zpráv pro magazíny a jejich prostředí.
- Nenásilně předkládat čtenáři možnost akce.
PR v digitálních médiích
PRAXE Z ČESKÉHO PROSTŘEDÍ
jan.dmitrijev@gmail.com JAN DMITRIJEV
VS.
Rychlé změny v online prostředí,
sociálních sítích
a jejich dopad na online media
jan.dmitrijev@gmail.com JAN DMITRIJEV
jan.dmitrijev@gmail.com JAN DMITRIJEV
Sociální sítě se mění a magazíny s nimi
Print -> Online -> Social -> Multi Social
WEB
TABLET
SMARTPHONE
FACEBOOK
TWITTER
FACEBOOK
INSTAGRAM
PINTEREST
YOUTUBE
TWITTER
BLOGGER
TUMBLR
jan.dmitrijev@gmail.com JAN DMITRIJEV
WEB
FACEBOOK
INSTAGRAM
TUMBLR
jan.dmitrijev@gmail.com JAN DMITRIJEV
i-D Magazine
INSTAGRAM
jan.dmitrijev@gmail.com JAN DMITRIJEV
Cara Delevigne
FACEBOOK
jan.dmitrijev@gmail.com JAN DMITRIJEV
Čtenáři se taky mění
Cool -> Luxury -> Hipster -> Healthy
jan.dmitrijev@gmail.com JAN DMITRIJEV
Cara Delevingne
INSTAGRAM
jan.dmitrijev@gmail.com JAN DMITRIJEV
Cara Delevingne
FACEBOOK
jan.dmitrijev@gmail.com JAN DMITRIJEV
Brandbuilding
JAKÁ JSOU ZÁSADNÍ ROZHODNUTÍ PŘI BUDOVÁNÍ ZNAČKY
jan.dmitrijev@gmail.com JAN DMITRIJEV
jan.dmitrijev@gmail.com JAN DMITRIJEV
Zvolit správně název
ZMĚNIT MŮŽETE COKOLI, ALE ZNAČKU DĚLÁ PRÁVĚ NÁZEV
jan.dmitrijev@gmail.com JAN DMITRIJEV
Vizuální styl,
který nebude zítra zastaralý.
NEUTRÁLNÍ PRVKY, KTERÉ JE MOŽNÉ ČASEM MODIFIKOVAT
jan.dmitrijev@gmail.com JAN DMITRIJEV
Nezapomínat na barevnost,
která je typická pro daný segment.
jan.dmitrijev@gmail.com JAN DMITRIJEV
HEADLINE H2 14 PRO XIMA NO VA REGULAR HEADLINE H2 14 PRO XIMA NO VA REGULA R
Headline H1 36 Enriqueta regular
Headline H1 36 Enriqueta regular
Text 16 Proxima Nova regular
Text 16 Proxima Nova regular
HEADLINE H3 12 PRO XIMA N OVA REGULAREquip Slab ExtraBold
Headline H1 36 Enriqueta regular
HEADLINE H2 14 PRO XIMA N OVA REGULA R
Lorem ipsum dolor sit amet, vix ea facer aeque maluisset. Quo
congue tation aliquip ea, quo quis porro delicatissimi et. Sed
ut case commodo aperiam, cu wisi habeo consul sit. An erat
oblique has, harum molestie eos ad. Mel posse eleifend volut-
pat eu.
Headline H1 36 Enriqueta regular
HEADLINE H2 14 PRO XIMA NO VA REGULA R
Lorem ipsum dolor sit amet, vix ea facer aeque maluisset. Quo
congue tation aliquip ea, quo quis porro delicatissimi et. Sed
ut case commodo aperiam, cu wisi habeo consul sit. An erat
oblique has, harum molestie eos ad. Mel posse eleifend volut-
pat eu.
Online a offline svět je jeden
a ten samý Matrix
NEODDĚLUJTE JEDNOTLIVÉ SVĚTY
jan.dmitrijev@gmail.com JAN DMITRIJEV
jan.dmitrijev@gmail.com JAN DMITRIJEV
Kontaktujte mě:
Jan Dmitrijev
jan.dmitrijev@gmail.com
jan.dmitrijev@gmail.com JAN DMITRIJEV

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