Social Media for the Virtual Travel Agency
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Kathleen Lyons of FastNet Media presents: Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency Learn how to integrate five online media tools and make yourself into an expert!
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Social Media for the Virtual Travel Agency
- 1. Mighty Small Ten Steps to Creating an Effective Online Marketing Strategy For your Virtual Travel Agency
- 6. Step 2: The Big Five: Web site Own your domain; know where all your files are stored, and passwords.
- 7. Step 2: The Big Five: Blogs Blogs can define you as an expert and build your personal brand. Use Feedburner to let readers subscribe to your blog & receive updates automatically.
- 8. Step 2: The Big Five: LinkedIn LinkedIn GROUPS Can be great sources of contacts and news in the travel industry…..good for blogging/keeping your site fresh.
- 9. Step 2: The Big Five: Twitter Have more than ONE Twitter accounts allow you to segment your market and leverage messages over more than one ‘channel’.
- 10. Step 2: The Big Five: Facebook Fan Pages will be useful as Google and Bing begin to Index FB; could help your search engine ranking.
- 21. Thanks for watching!