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Online Crisis Management @ Social Media World Forum

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Online Crisis Management - Case Study on BP on how they handle crisis and how they could have do it better.

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Online Crisis Management @ Social Media World Forum

  1. 1. When Social Media Becomes the Message<br />Online Crisis Management <br />
  2. 2. Agenda<br />Case Study: How Crisis Struck BP<br />The Social Media Backslash<br />How BP Handles The Crisis<br />What They Should Have Done<br />
  3. 3. BP Oil Spill Affected Area<br />
  4. 4. The Extent of BP Oil Spill<br />More than 400 species at risk<br />71 marine mammals, mostly dolphins are killed<br />517 sea turtles, all of which are considered endangered, have been killed <br />
  5. 5. The Social Media Backslash<br />BP Logo Redesign Contest by Greenpeace<br /><ul><li>Contest Prize Amount: $200.00
  6. 6.  Submitted Entries:1231   </li></li></ul><li>The Social Media Backslash<br />
  7. 7. The Social Media Backslash<br />
  8. 8. The Social Media Backslash<br />
  9. 9. How BP Handles The Crisis<br />$93 million on corporate advertising between April and Jul<br />Average $5 million a week<br />$3.59 million spent on Google ads in June<br />
  10. 10. BP Google Ads Spending During Oil Spill Crisis<br />Source: AdAge.com<br />
  11. 11. What They Should Have Done<br />Own up to the mistakes<br />
  12. 12. What They Should Have Done<br />Be more transparent<br />
  13. 13. What They Should Have Done<br />
  14. 14. What They Should Have Done<br />Show that you really care <br />
  15. 15. What They Should Have Done<br />
  16. 16. Take Away<br />Q:<br />Do you have a digital crisis management<br />plan in place?<br />
  17. 17. Contact Me<br />Facebook.com/roderickthespeaker<br />Twitter.com/rodericklow<br />LinkedIn.com/in/roderickthespeaker<br />Rodericklow.com<br />AdonaiTraining.com<br />

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