Online Crisis Management - Case Study on BP on how they handle crisis and how they could have do it better.

1. When Social Media Becomes the Message Online Crisis Management

2. Agenda Case Study: How Crisis Struck BP The Social Media Backslash How BP Handles The Crisis What They Should Have Done

3. BP Oil Spill Affected Area

4. The Extent of BP Oil Spill More than 400 species at risk 71 marine mammals, mostly dolphins are killed 517 sea turtles, all of which are considered endangered, have been killed

7. The Social Media Backslash

8. The Social Media Backslash

9. How BP Handles The Crisis $93 million on corporate advertising between April and Jul Average $5 million a week $3.59 million spent on Google ads in June

10. BP Google Ads Spending During Oil Spill Crisis Source: AdAge.com

11. What They Should Have Done Own up to the mistakes

12. What They Should Have Done Be more transparent

13. What They Should Have Done

14. What They Should Have Done Show that you really care

15. What They Should Have Done

16. Take Away Q: Do you have a digital crisis management plan in place?

17. Contact Me Facebook.com/roderickthespeaker Twitter.com/rodericklow LinkedIn.com/in/roderickthespeaker Rodericklow.com AdonaiTraining.com