75. Product or technology areas: direct communication between a product team and its users to keep them informed about news and activities and hear what they think.
131. Content Metrics Objectives Metrics Source Reveals Audience Blog posts, Recommendations, Tweets, video views Google Alerts, Techrigy, Social media platform providers Who is talking about you; What people are saying about you or your industry
136. Tweets or status updates Google alerts, Techrigy, blog search The context and intensity of blog posts. Are people sticking up to you?
137. Impact Metrics Objectives Metrics Source Reveals Audience Referers, demographics Web analytics, Google analytics To whom your social media campaign is appealing? Influence loyalty Time on site, bounce rate Web analytics, Google analytics, repeat customers How involve your audience is with your message and brand, product or service as a result of your exposure to social media Action Conversations, reviews, recommendations, tweets and status updates Web analytics, Google analytics, reviews and ratings The number of times a desired outcome occurs following exposure to your holistic campaign
140. More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace (Russell Herder and Ethos Business Law, August 2009 )
141. 71% of IT departments block users from social networking (American Management Association, July 2009 )
143. Getting Fired in 140 Characters or Less Cisco Fatty : "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco : "Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web."