differentiation of coka cola, and pepsi and their PODs &POPs

1. POINT OF PARITY AND POINT OF
DIFFERENTIATION IN COCA COLA
&PEPSI COLA
Fayaz hussain chandio

2. Beverage industry
 The beverage industry in Pakistan has
emerged as a progressive sector over the
years, about 170 units are operating across
the country in this particular sector.
 A comprehensive categorization of the
beverage industry would include divisions
like; carbonated drinks, juices, milk based
drinks, energy and sports drinks, etc

3. Carbonated drinks
Pepsi cola
Coca cola

4. The core benefit
 Pepsi Cola and Coca Cola has the same core
benefit for their products, which is to satisfy
the thirst of their consumers as well as selling
a non-alcoholic soft drink.
Core benefit is the fundamental need or want
that consumers satisfy by consuming the
product or service (Kotler/Keller 2012)

5. POPs & PODs
 The point of parity is that they are two very
famous fresh soft drinks.
 The point of difference is the image that
they reflect : Pepsi is more trendy and cool
with an image of young people and
celebrities while coca cola is an emotional
brand. This is due to the advertising
campaigns they both spread.

6. Pepsi vs. coca cola