A través de esta presentación Acumen nos acerca unos consejos sobre cómo poder obtener los fondos necesarios para desarrollar proyectos de negocios inclusivos.
Crear valor, un equipo fuerte y ser capaz de entender y poder contar el impacto que alcanzamos, resultan claves para ello.
4. Meet Sam and Ned.
In 2008, we invested $200K in their
idea for a solar lantern to eradicate
kerosene usage. Today, their
company, d.light, has brought light to
more than 50 million people in 62
countries and offset more than four
million tons of CO2. 4
5. Meet Sweta.
In 2005, she set out to create reliable
emergency care for all of India. We
invested $1.5M in her company. Since
then, Ziqitza has grown from eight to
more than 1000 ambulances and
responded to more than 2.5 million
emergency calls across five states. 5
6. Meet Bruce.
He saw potential where others saw
despair. In 2010, we invested $700K to
help him rebuild the cotton-gin
business in post-conflict northern
Uganda. Since then, his company
GADC has trained and improved the
capacity of more than 55,000
smallholder farmers. 6
9. VALIDATE PREPARE SCALEBLUEPRINT
WHERE MOST
GRANTS ARE GIVEN
WHERE MOST
IMPACT FUNDS INVEST
Risk capital is scarce for early-stage social
enterprises. Acumen fills this critical
“PIONEER” FUNDING GAP.
WE INVEST PATIENT CAPITAL
TO PROVIDE FLEXIBILITY AND SECURITY TO GROW
9
13. CLEAR VALUE PROPOSITION
A STRONG TEAM
UNDERSTANDING OF IMPACT
13
Top tips for raising funds from
Impact Investors:
14. Management
Strength, Breadth
Customer Value
Proposition
Unit Economics
Expanding Before Full
Validation
Technical
Technical Development/
Implementation
Regulatory
Accreditation / Approvals
WITHIN ACUMEN PORTOFLIO, POOR MANAGEMENT +
WEAK VALUE PROPOSITION NUMBER 1 REASONS OF
FAILURE
Sales & Distribution
0 2 4 6 8
34.8%
17.4%
17.4%
13.0%
8.7%
8.7%
15. 15
“The new source of competitive
advantage is customer centricity:
deeply understanding your
customers’ needs and fulfilling them
better than anyone else.”
–Harvard Business Review, September 2016
CLEAR VALUE PROPOSITION = REQUIRES
UNDERSTANDING YOUR CUSTOMERS
16. 16
WAYS TO LISTEN TO YOUR CUSTOMERS
SMS IN-PERSONIVR ONLINEPHONE
AND SHOW THE DATA TO YOUR INVESTOR:
HELPS TO DEMONSTRATE THAT YOU ARE
CUSTOMER-CENTRIC
19. Number of goods or
services sold,
distributed, or
delivered, or bought
A multiplier of the
number of people each
unit of (A) affects, if
greater than 1
X
BREADTH HAS TWO PARTS
OPER-
ATIONAL
METRIC
MULTI-
PLIER
21. 21
DEPTH IS THE DIFFERENCES BETWEEN…
(1) (2)
A 5000 students trained 10% higher test scores
B 2 million lanterns sold 50 Rs/month savings on
kerosene
C 300 loans disbursed to women 300 Rs/month additional income
D 1000 babies delivered 900 three month old babies with
no health problems