Yu-kai Chou gives his keynote at the Gamification World Congress in Barcelona Spain about his Octalysis Gamification Framework and how the gamification industry needs to mature towards White Hat Intrinsic Designs to avoid a potential crash.
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[Keynote at WGC 2015] Maturity in Gamification, a shift to White Hat Intrinsic Designs
1. Maturity in Gamification: a Shift
to Intrinsic White Hat Designs
For:WGC 2015 By: Yu-kai Chou
@yukaichou / #octalysis / yukai@yukaichou.com
2. Early Pioneer of Gamification since 2003
Serial Entrepreneur in Gamification
Founder of Octalysis Group
Regular Keynote Speaker/Lecturer at
Stanford University,Accenture,TEDx, SxSW
Voted top Gamification Guru in World
Gamification Congress 2014
@yukaichou / #octalysis / yukai@yukaichou.com
33. White Hat Gamification
Black Hat Gamification
Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
Zynga figured out how to do a lot of Black Hat techniques,
which led to great engagement and monetization metrics for
each user. But in the long run, users leave when they CAN
because they don’t feel like they are in control over
themselves.
34. Self-Submission to Black Hat Gamification
Just because it’s called Black Hat
doesn’t mean it’s necessarily bad
47. 1) Term “Gamification” may or may not last
(depending on how the industry designs)
2) Ability to motivate desired behavior will
ALWAYS be useful
3) People will ALWAYS play games
The Future:
@yukaichou / #octalysis / yukai@yukaichou.com