Level 2 Octalysis Certificate sample submission - Divine Dance Center
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Sample submission for the Octalysis Level 2 Certificate. https://octalysisgroup.com/certification/
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Level 2 Octalysis Certificate sample submission - Divine Dance Center
- 1. DIVINE DANCE CENTER SUBMISSION LEVEL 2 OCTALYSIS CERTIFICATE SAMPLE SUBMISSION CURRENT DATE
- 2. For this project the user experience of a dance school in my hometown, Divine Dance Center, is analysed. The focus is on the classes for adults. A non-digital experience is chosen intentionally to focus on making real life and offline experiences more exciting. Marion Elskamp opened Divine Dance Center in the autumn of 2017 after years of dancing professionally and teaching at other schools. Despite the presence of two other dance schools in a tiny town, Divine Dance Center soon began to flourish and attract students of all age groups and different dance disciplines. Despite the success of Marion and her school, I feel there is much to improve upon by focussing stronger on what is motivating for most students. DIVINE DANCE CENTER
- 3. TABLE OF CONTENTS Octalysis Strategy Dashboard Business Metrics Player Types Desired Actions Feedback Mechanics Rewards Analysis of the Current Experience Comparison Main Player Type with Current Experience Brainstorm Concept Wireframes Word of Thanks
- 6. 1. Recurring Revenue 2. Students rank their enjoyment in classes at 8 or higher 3. Students progress in class according to the Dance Technique Evaluation Form 4. Have 80% of students for a certain class present each class 5. Student retention 6. Selection Team competes in regional competitions BUSINESS METRICS
- 8. Impress others Impress self Relaxed Progressing PLAYER TYPES Diligent Gorgeous Unwavering 13 4 2 Sensational
- 9. 1. Diligent - Progressing & Impress self 2. Sensational - Progressing & Impress others 3. Unwavering - Relaxed & Impress self 4. Gorgeous - Relaxed & Impress others Impress others - Loves to show off their skills and practices with that goal in mind. Impress self - Wishes to grow in dancing and practices with that goal in mind. Relaxed - Dances without pressure and for the enjoyment of the moment. Progressing - Wants to progress and values growth. PLAYER TYPES
- 10. Diligent Progressing Impress self • Values feedback from peers. • Appreciates receiving physical feedback from teacher. • Appreciates to be corrected, does not feel they lose face when this happens publicly. • Very eager to learn new movements and techniques. • Will go to class even when ill, injured or tired, out of fear of falling behind. • Eager to learn difficult techniques. • Has a hard time during vacation period without classes due to missing of training. • Feels comfortable wearing any outfit. • Takes pride in knowing a collection of movements or techniques. • Wants to master their skills. • Practices, stretches and/or trains muscles at home. • Will take opportunities for extra lessons. Meaning Accomplishment Empowerment Ownership Social influence Scarcity Unpredictability Avoidance • Feels strongly about supporting the dance school they attend. • Likes to discover how they must use their muscles to do a certain movement. • Experiments with different training routines to find what works best for them. • Likely to practice other dances in the same or other schools.
- 12. • Learn about Divine Dance Center via: ‣ Friends/family ‣ SoMe (Facebook or Instagram) ‣ Google ‣ Local newspaper • Check the website for the schedule • Contact the school for trial lessons • Come to one or two trial lessons • Possibly try a different class • Sign up DESIRED ACTIONS - DISCOVERY
- 13. • Come to first dance class as signed member • Be socially active before and after class • Integrate dance class in schedule • Like the Facebook page and follow the Instagram account • Check WhatsApp during the week to be notified of changes and kept up-to-date DESIRED ACTIONS - ONBOARDING PHASE
- 14. • Come to class each week • Actively participate in class • Ask the teacher any questions about the dance or dancing one may have • Practice, stretch and/or train muscles at home • Promote the dance school • Possibly come to an additional class • For qualifying students, audition for the selection team DESIRED ACTIONS - SCAFFOLDING PHASE
- 15. • Become a good dancer who encourages and motivates others in- and outside of class • Come to additional (higher level) classes • Refer others to the dance school DESIRED ACTIONS - ENDGAME PHASE
- 17. • Fellow students • Mirrors in studio • Teachers • The own body • Whatsapp FEEDBACK MECHANICS - VEHICLES
- 18. • Seeing oneself in the mirrors • Feedback from one’s own body • Verbal feedback from the teacher on performance • Occasional recorded videos for at-home practice where one can see oneself (via WhatsApp) • Verbal feedback from peers • Noticing long-term changes in one’s own body • Noticing improvement of skills over time FEEDBACK MECHANICS
- 20. • Keychain after sign-up • Access to WhatsApp group from class after sign-up • Social status in class if one excels • Confirmation by teacher and peers (High Five) • Compliments about: ‣ Improved physical appearance ‣ Increased strength ‣ Increased flexibility ‣ Skills in dancing • Admission to Selection Team • Opportunity to perform in yearly show REWARDS
- 21. ANALYSIS OF THE CURRENT EXPERIENCE
- 22. Divine Dance Center • It is encouraged to express oneself trough the body. • Students are taught body control to allow them to get more out of life physically. • To be part of a group in class and WhatsApp. • A place to show off skills in real life or by being tagged in movies on SoMe. • Feedback from peers. • Feedback from teacher. • Each semester new dances, music and technique training. • Occasional unique workshops. • Surprising moves to learn.• New parts of a dance or techniques each week that build on each other. Missing a class would risk the student falling behind. • Always a greater difficulty available, a way to do a movement better. • Vacation periods act as Torture Breaks. • Appointment Dynamic - fixed schedule, most lessons are offered only once per week. • Divine Dance Center hoodie or t-shirt. • A place where it is normal and encouraged to identify as a dancer. • Offer discounts on tickets for certain dance shows. • Offers classes in a variety of different dance disciplines. • Selection team. • Yearly show with the whole dance school. • Classes focus on increasing flexibility and strength. • Risk of suffering long or short term injuries that prohibit certain or all movements. • All levels of students are in the same class, which can make beginners feel insecure. Meaning Accomplishment Empowerment Ownership Social influence Scarcity Unpredictability Avoidance • A link to a greater community of dancers both in The Netherlands and world wide. • Updates about performances by famous dance companies.
- 23. ANALYSIS OF THE CURRENT EXPERIENCE - COMPARISON WITH PLAYER TYPES The brainstorming should focus on Core Drives 2, 3, and 4 to make the experience more engaging for the main Player Type. Diligent Progressing Impress self Divine Dance Center
- 24. BRAINSTORM
- 25. Name Description CD Poster Campaign A poster campaign aimed at priming the members towards trying despite chance of failure, working hard and being courageous when facing a new challenge in dancing. Posters should be in both the lounge room and studio. 1, 2, -8 Once upon a Dance As a group students can suggest a socially relevant theme that they feel passionate about. The teacher will choreograph a dance as a story around this theme. 1, 5 Flexi-class A Flexi-class is introduced for those members who are behind or struggling, and those who seek extra challenge. This class focusses on stretching, muscle building and specific techniques (per request). 2, -8 Focus Theme Per semester there is a clear focus on a new challenge in regards to dancing, which is clearly communicated to all members (e.g. mind-body communication, balance, a new technique). This can be open for suggestions from members. 2, 4 Performance Milestone Once a year members have the option to be judged by an external professional to get grading or a diploma. 2, 4 Short Quiz During the lesson the teacher quickly and casually quizzes the members on the correct terminology of certain movements or techniques (often in French or English in a Dutch speaking town). 2, 5, 7 Design your own Challenge Members can design their own, measurable, challenge with deadline. Other members can sign up to be accountability partners. 2, 3, 5 Reserve the Room Members have the option to reserve the studio after the last class to practice their dancing alone or together, design their own dance or present it to other members and/or friends. 3, 4, 5, 7
- 26. Name Description CD Clap-Slap-Clap Introduce a more playful way to practice or train by disconnecting from the exercise and only focussing on the game element that is applied. (E.g. when learning a handstand a dancer will be squatted, clap their hands, slap them firmly on the ground and throw their legs up in an attempt to do a handstand while saying “clap”. After a few tries the dancer tries clap-slap-clap-clap and so on, extending the time the legs are up in the air. Each failure to do the handstand becomes a fun experience and, if done in a group, cause for a great group-dynamic.) 2, 3, 5, -8 Show and Dance Every year a big night is organised for members (possibly also for friends and family) where members can show their own choreography or performance. 3, 5, 7 Merchandise The current collection of DDC black t-shirts in a limited amount of sizes and black hoodies, is expanded upon with t-shirts in all sizes and the addition of one or two extra colors to choose from. With the options to make a certain color only available to members who follow classes in a certain discipline. 3, 4, 5, 6 Dancer of the Month Every month the teachers pick one student to receive this honor. The student gets a DDC t-shirt in a different color than those for sale and their name or photograph is displayed in the lounge room. 1, 2, 5 Dance to my Song Option to suggest a song to be used in class. The teacher picks a top five that will be open for votes by all students of that class. The winning song will be used next semester. 3, 5, 7 Volunteering Introduce a sign-up sheet where members can sign up to help with small tasks in and around the dance school. 1, 4, 5 Recruit & Receive (Random Reward) The next member to recruit another member gets the mystery gift that is always on display in the lounge room. 4, 5, 6, 7
- 27. CONCEPT WIREFRAMES - POSTER CAMPAIGN
- 28. SUCCEED
- 29. PERSEVERE
- 30. OVERCOME
- 34. WORD OF THANKS I thoroughly enjoyed the opportunity to work on my level 1 submission with the support of the videos on Octalysis Prime and the community on Slack. Specifically Victoria who provided me with a ton of helpful and supportive feedback on my first version (thank you). To all of you who are reading this, thank you for taking the time and energy to read my submission. And for those of you who are willing to provide me with feedback, much obliged! Stay excellent. - Name There are things I did not list in this analysis. The main reason is probably that I missed it or did not think of it. The other reason is that this is a small and starting dance school in a small town. Some things I did not list simply because I think they would not work in these circumstances. Possibilities are limited and I chose to focus on those things that can be implemented in reality.