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www.seeyourbox.com	
info@seeyourbox.com	
16/11/2015	
LECTURE	
From an idea to a real business:
why the team is so important in
technology challenges
Contacts:	 	mtoja@seeyourbox.com	
	fcapello@seeyourbox.com
See	Your	Box	Ltd.	-	19/11/15	 2	
•  About	me	
•  SEC	I:	#TECH	#STARTUP	
•  DefiniLon	
•  Lifecycle	and	finacing	
•  SEC	II:	HOW	WE	MADE	IT	
•  #Vision	
•  #Team	
•  #ExecuLon	
•  SEC	III:	CASE	HISTORY	
•  @SeeYourBox	Real-Time	monitoring	logisLcs	service	
•  Extra
See	Your	Box	Ltd.	-	19/11/15	 3	
ABOUT ME
Bachelor	Degree	
Economics	
2008		
Erasmus	
Pantheon-Assas	
Paris	II	
2009	
	
Business	Admin.	
DissertaLon	CSR	
2012	
Entrepreneurship	
Programme	
Bath	University	
Jul	2013	
TalenL	per	
l’Impresa	
Fondazione	
CRT	
2013	
Sustainability	
Report	GRI	
2012	
Technology	projects	
–	Home	automaLon	-	
Security		
2013	
Start	Up	Weekend	
IOT	Start	Up	
NavigaLon	&	
Monitoring	Sector	
2014	
IOT	Start	up	
2014-	now	
fc.federicocapello@gmail.
com	
C	
Federico	Capello	
twieer	fcT0	
mail:	fcapello@seeyourbox.com
See	Your	Box	Ltd.	-	19/11/15	 4	
•  About	me	
•  SEC	I:	#TECH	#STARTUP	
•  DefiniLon	
•  Lifecycle	and	finacing	
•  SEC	II:	HOW	WE	MADE	IT	
•  #Vision	
•  #Team	
•  #ExecuLon	
•  SEC	III:	CASE	HISTORY	
•  @SeeYourBox	Real-Time	monitoring	logisLcs	service
See	Your	Box	Ltd.	-	19/11/15	 5	
•  INNOVATIVE PROJECT (product
or process)
•  HIGH FAILURE RATE (9 on 10)
•  SOLUTION FOR REAL
PROBLEM
•  MAY EVOLVE TO A COMPANY	
	
*	Riccardo	Luna	“Cambiamo	Tueo!”,	Editori	Laterza,	pag.15	
#TECH #STARTUP : DEFINITION*
See	Your	Box	Ltd.	-	19/11/15	 6	
#TECH #STARTUP: #LIFECYCLE AND #FINANCING	
hep://fundersandfounders.com/how-funding-works-splikng-equity/
See	Your	Box	Ltd.	-	19/11/15	 7	
•  About	me	
•  SEC	I:	#TECH	#STARTUP	
•  DefiniLon	
•  Lifecycle	and	finacing	
•  SEC	II:	HOW	WE	MADE	IT	
•  #Vision	
•  #Team	
•  #ExecuLon	
•  SEC	III:	CASE	HISTORY	
•  @SeeYourBox	Real-Time	monitoring	logisLcs	service
See	Your	Box	Ltd.	-	19/11/15	 8	
#VISION: #IOT #TECH
SEE	YOUR	BOX	mission	is	to	
provide	a	real-,me	logis,cs	
monitoring	service	for	goods	
shipped	around	the	world	without	
need	for	a	dedicated	
communica<on	infrastructure	
We	believe	Internet	of	Things	
technology	is	the	key	to	provide	
this	soluLon	
hep://postscapes.com/what-exactly-is-the-internet-of-things-infographic
See	Your	Box	Ltd.	-	19/11/15	 9	
#TEAM: #SELECT #PERSONALITY WITH #MEYERS-BRINGS
heps://memoirsonereaoer.files.wordpress.com/2014/12/myersbriggstypes.png
See	Your	Box	Ltd.	-	19/11/15	 10	
#EXECUTION: #WORK #HARD
See	Your	Box	Ltd.	-	19/11/15	 11	
#EXECUTION: #STRUCTURE #PROCESS
IDEA	+	TEAM	+	
PRODUCT	+	
CUSTOMERS	+	
PASSION	+	MONEY	+	
SUPPLIERS	
…are	not	enough…		
…you	need	to	
define	internal	
PROCESSES…		
+	 =	
…	to	create	a	
REAL	COMPANY	
Porter’s	Value	Chain
See	Your	Box	Ltd.	-	19/11/15	 12	
•  About	me	
•  SEC	I:	#TECH	#STARTUP	
•  DefiniLon	
•  Lifecycle	and	finacing	
•  SEC	II:	HOW	WE	MADE	IT	
•  #Vision	
•  #Team	
•  #ExecuLon	
•  SEC	III:	CASE	HISTORY	
•  @SeeYourBox	Real-Time	monitoring	logisLcs	service
www.seeyourbox.com	
info@seeyourbox.com	
This	report	is	solely	the	property	of	See	Your	Box	Ltd.	No	part	of	it	may	be	circulated,	quoted,	or	reproduced	for	distribu<on	without	prior	approval	from	See	
Your	Box	Ltd.	This	material	was	used	during	an	oral	presenta<on;	it	is	not	a	complete	record	of	the	discussion.		
No	liability	is	aHached	to	See	Your	Box,	with	respect	to	any	informa<on,	es<mates,	forecasts	or	projec<ons	set	out	in	this	presenta<on	
See	Your	Box	does	not	accept	responsibility	or	liability	for	any	loss	or	damage	suffered	or	incurred	by	you	or	any	other	person	or	en<ty	however	caused	
(including,	without	limita<on,	negligence)	rela<ng	in	any	way	to	this	Presenta<on	including,	without	limita<on,	the	informa<on	contained	in	or	provided	in	
connec<on	with	it,	any	errors	or	omissions	from	it	however	caused.	
13/11/2015	
SYB:	2015.10.24.v1	
Make	your	box	intelligent	Contact:	 	mtoja@seeyourbox.com	
	fcapello@seeyourbox.com
IoT		is	to	solve	real	issues	in	B2B	logisLcs	
See	Your	Box	Ltd.	-	19/11/15	 14	
The	future	is	a	“seamless	flow”	
of		informa<on	across	the	
whole	supply	chain.	This	is	the	
way	to	real	<me	correc<ve	
ac,ons
IoT	challenge:	to	integrate	four	
technological	domains	
See	Your	Box	Ltd.	-	19/11/15	 15	
Remotely	
programmed	
mulL-sensor	
device	
Worldwide,	
secure	
communicaLons	
Independent	
server	and	web-
based	user	
interface	
Service	Simple	 Secure	 Intelligent	
Turnkey	
SoluJon	
	
No	need	to	
change	your	
company	IT	
system		
	
Hassle	free	integraLon	with	customer’s	IT	systems	
though	extensive	API	system
SYB	is	a	service	that	focuses	on	goods	and	
is	simple!	
See	Your	Box	Ltd.	-	19/11/15	 16	
YOU CAN NOW REACT, BEFORE
YOUR CUSTOMER EVEN KNOWS!
IF ANYTHING HAPPENS SYB
DETECTS AND ALERTS YOU
INSERT SYB IN EVERY SHIPMENT
Press	once	and	your	box	
becomes	
“smart	”	
Your	smart	box	provides	
“assurance”	throughout	
its	journey	
Manage	risk	before	it	
becomes	a	
“customer’s”	issue
SYB	physical	and	virtual	array	of	sensors	
are	integrated	in	a	simple	dashboard	
See	Your	Box	Ltd.	-	19/11/15	 17	
• 	>	30	days	baeery	life	
	
• 	Physical	sensors		
	
• 	Virtual	sensors	
	
• 	24/7	access	to	data		
	
• 	90%	of	word	covered	
	
• 	Fully	customizable
See	Your	Box	Ltd.	-	19/11/15	 18	
See	Your	Box	to	fulfill	today’s	logisLcal	needs
See	Your	Box	Ltd.	-	19/11/15	 19	
2013	 2014	 2015	 2016	 2017	 2018	 2019	
ü  Business idea
ü  Team creation
ü  Beta system version
ü  Awards
ü  Commercial contacts
ü  Key partnerships
ü  MOU agreement
ü  BlueLion Incubator
ü  Swiss branch
ü  2nd system version
ü  B2B exhibitions
ü  First client
ü  EU-Cisco funds
ü  Revenues
•  EBITDA 0
•  Revenues > $2ml
•  EBITDA positive
•  Brand
•  3rd system version
•  Revenues > $10ml
•  Net profit
•  Market penetration
•  Company organization
•  4th system version
•  Revenues > $25ml
•  5th system version
•  Revenues > $80ml
•  Cash positive
1st	injecLon	 Seed	Round	 Round	A	 Round	B	 Round	C	
Company	milestones	to	success
WE	ARE	HIRING	!!!	
See	Your	Box	Ltd.	-	19/11/15	 20	
•  n.	1	posiLon	in		IT	Department:	IT	Assistant	
•  n.	1	posiLon	in	Sales	Department:	Account	
manager/Business	Developer		
		
Place	of	work:	Zurich	(CH)	
StarLng	date:	December	2015	or	January	2016	
Contact: 	fcapello@seeyourbox.com
CLOUD	STORAGE	–	FILE	SHARING	AND	FREE	OFFICE	TOOLS	FOR	
REMOTE	WORKING	
PRESENTATIONS	
START	UP	NEWS	6	SOCIAL	
NETWORK	START	UP	EVENTS	
CROWDDFOUNDING	
PLATFORMS	
PROJECT	MANAGEMENT	 FREE	LEARNING	AND	
TUTORIALS	
PROFESSIONAL	SOCIAL	NETWORK	AND	NEWS	
FREE	SUITE	OFFICE	
VIDEO/GROUP	CONFERECE	
PRODUCTIVITY	
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21
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