how to select and motivate best talent to succeed in tech startup.
Slides of See Your Box lecture at Jetop Politecnico di Torino POLITO on 16th november 2015
2. See Your Box Ltd. - 19/11/15 2
• About me
• SEC I: #TECH #STARTUP
• DefiniLon
• Lifecycle and finacing
• SEC II: HOW WE MADE IT
• #Vision
• #Team
• #ExecuLon
• SEC III: CASE HISTORY
• @SeeYourBox Real-Time monitoring logisLcs service
• Extra
4. See Your Box Ltd. - 19/11/15 4
• About me
• SEC I: #TECH #STARTUP
• DefiniLon
• Lifecycle and finacing
• SEC II: HOW WE MADE IT
• #Vision
• #Team
• #ExecuLon
• SEC III: CASE HISTORY
• @SeeYourBox Real-Time monitoring logisLcs service
5. See Your Box Ltd. - 19/11/15 5
• INNOVATIVE PROJECT (product
or process)
• HIGH FAILURE RATE (9 on 10)
• SOLUTION FOR REAL
PROBLEM
• MAY EVOLVE TO A COMPANY
* Riccardo Luna “Cambiamo Tueo!”, Editori Laterza, pag.15
#TECH #STARTUP : DEFINITION*
7. See Your Box Ltd. - 19/11/15 7
• About me
• SEC I: #TECH #STARTUP
• DefiniLon
• Lifecycle and finacing
• SEC II: HOW WE MADE IT
• #Vision
• #Team
• #ExecuLon
• SEC III: CASE HISTORY
• @SeeYourBox Real-Time monitoring logisLcs service
8. See Your Box Ltd. - 19/11/15 8
#VISION: #IOT #TECH
SEE YOUR BOX mission is to
provide a real-,me logis,cs
monitoring service for goods
shipped around the world without
need for a dedicated
communica<on infrastructure
We believe Internet of Things
technology is the key to provide
this soluLon
hep://postscapes.com/what-exactly-is-the-internet-of-things-infographic
11. See Your Box Ltd. - 19/11/15 11
#EXECUTION: #STRUCTURE #PROCESS
IDEA + TEAM +
PRODUCT +
CUSTOMERS +
PASSION + MONEY +
SUPPLIERS
…are not enough…
…you need to
define internal
PROCESSES…
+ =
… to create a
REAL COMPANY
Porter’s Value Chain
12. See Your Box Ltd. - 19/11/15 12
• About me
• SEC I: #TECH #STARTUP
• DefiniLon
• Lifecycle and finacing
• SEC II: HOW WE MADE IT
• #Vision
• #Team
• #ExecuLon
• SEC III: CASE HISTORY
• @SeeYourBox Real-Time monitoring logisLcs service
19. See Your Box Ltd. - 19/11/15 19
2013 2014 2015 2016 2017 2018 2019
ü Business idea
ü Team creation
ü Beta system version
ü Awards
ü Commercial contacts
ü Key partnerships
ü MOU agreement
ü BlueLion Incubator
ü Swiss branch
ü 2nd system version
ü B2B exhibitions
ü First client
ü EU-Cisco funds
ü Revenues
• EBITDA 0
• Revenues > $2ml
• EBITDA positive
• Brand
• 3rd system version
• Revenues > $10ml
• Net profit
• Market penetration
• Company organization
• 4th system version
• Revenues > $25ml
• 5th system version
• Revenues > $80ml
• Cash positive
1st injecLon Seed Round Round A Round B Round C
Company milestones to success