Remix Culture by Lawrence Lessig - Infographic
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Infographic about the Remix Culture theory by Lawrence Lessig.
![Commercial Economy
+
Sharing Economy
LegalBattle
fanships vs. distributors
Internet success reasons
Long tail
Little brother
Lego-like system
HYBRID
ECONOMY
SYSTEM
REAL
WORLD
VIRTUAL
WORLD
Freesoftware
creating & sharing
Differentcomunities
Content-based
Quality-based
Experience-based
Even though we are against
copyright, some productions
wouldn’t be possible without it.
“Sons-raised-as-criminals”
point of view NEEDS
to be changed.
GOVERMENT,
THISIS
NOTAWAR!
ROCulture RWCulturevsRead Only Read/Write
REMIXCULTUREbyLawrenceLessig
REMIX = “right to quote”
Whatisit?
Comes from combining elements of Read
Only culture; it succeeds by leveraging
the meaning created by the reference
to build something new.
Types
Two different types of remix exist:
1. Text
2. Media
EMOTIONAL
MEANING
1 TEXT
2 MEDIA
COPYRIGHT
HISTORYOF
Layer system that makes unfiltered content understandable, and that
helps the reader recognize what he should trust, and what he should question:
CONTENT: the writing itself
Usenet (1979)
WWW: web-logs + introduction of comments
TAGS AND RAKING SYSTEMS
+ organisation, meaning and collaboration
INFLUENCE MEASURING
+ significance of conversation
Cinema, TV & Music Video
Music
Images
Video
Collage / overlap of
Digital technology and
Internet importance
create & share
Result: Ecology of RW media
Significance
3 benefits
COMMUNITY
EDUCATION Course in MEDIA LITERACY
Critique
No substance
No quality
Old creations are better than new ones
“They learn more about the
form of expression they
remix than if they simply
made that expression
directly”.H. Jenkins
REMIX CULTURE is a society
that allows and encourages
the act of remixing.
Passive consumption Reciprocal relationship between producer
and consumer
Professionals & amateurs
Invites a response
Emphasizes learning by speaking
Teaches integrity
Hides the hierarchy
Professionals
Respect & authority
Emphasizes learning
Preserves its integrity
Emphasizes a hierarchy
Digital technology enabled
people to make copies of
RO culture
COPYRIGHTWARS
90s
1995 Content industry, working
with the U.S. Department
of Commerce, began to
map a strategy to fight it
1997-
1998
Series of new laws to extend
the life of copyrighted work,
strengthen the criminal
penalties for copyright
infringement, and punish the
use of technologies that tried
to circumvent digital locks
placed on digital content
2003 iTunes embed DRM
technology in their content
It’s actually ineffective
PROPOSALS
Deregulating amateur activity
Clarifying rights
Simplifying
Decriminalizing the copy
Decriminalizing file sharing
LESSIG’S
APPLIEDTO
COMPANIES
Copyright: Prohibicionists
CC: Collaboracionists
CREATIVITY
Positive
externalities
Balance between
access and control
to satisfy both the
consumers and the
creators.
“The law strongly favors RO culture while strongly disfavoring RW. Given all the good
RW might do, we as a society should at least decide whether this bias against RW
creativity makes sense and whether it should continue”.
GUIDE1
Analysis of Interactive Media Messages
Advertising and Public Relations
Pompeu Fabra University
BIBLIOGRAPHY
Patricia_______
Xènia___________
Albert_________
AnnaOrtega
- L. Lessig
Lessig, L. (2008). Remix: Making Art and Commerce Thrive in the
Hybrid Economy. London: Penguin Books
Lessig, L. (2004). Free Culture. London: Penguin Books
Center for Media & Social Impact. (2008, May 16). Fair Use | Examples of
Remix Culture [Video file]. Retrieved from https://www.youtube.com/watch?v=j3jovQ4eKqE
FairUseProject. (2009, June 9). Remix Culture: Fair use is your friend [Video file]. Retrieved
from https://www.youtube.com/watch?v=tCpBhU16TzI](https://image.slidesharecdn.com/guide1infographic-150218170841-conversion-gate01/85/Remix-Culture-by-Lawrence-Lessig-Infographic-1-320.jpg)
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Remix Culture by Lawrence Lessig - Infographic
- 1. Commercial Economy + Sharing Economy LegalBattle fanships vs. distributors Internet success reasons Long tail Little brother Lego-like system HYBRID ECONOMY SYSTEM REAL WORLD VIRTUAL WORLD Freesoftware creating & sharing Differentcomunities Content-based Quality-based Experience-based Even though we are against copyright, some productions wouldn’t be possible without it. “Sons-raised-as-criminals” point of view NEEDS to be changed. GOVERMENT, THISIS NOTAWAR! ROCulture RWCulturevsRead Only Read/Write REMIXCULTUREbyLawrenceLessig REMIX = “right to quote” Whatisit? Comes from combining elements of Read Only culture; it succeeds by leveraging the meaning created by the reference to build something new. Types Two different types of remix exist: 1. Text 2. Media EMOTIONAL MEANING 1 TEXT 2 MEDIA COPYRIGHT HISTORYOF Layer system that makes unfiltered content understandable, and that helps the reader recognize what he should trust, and what he should question: CONTENT: the writing itself Usenet (1979) WWW: web-logs + introduction of comments TAGS AND RAKING SYSTEMS + organisation, meaning and collaboration INFLUENCE MEASURING + significance of conversation Cinema, TV & Music Video Music Images Video Collage / overlap of Digital technology and Internet importance create & share Result: Ecology of RW media Significance 3 benefits COMMUNITY EDUCATION Course in MEDIA LITERACY Critique No substance No quality Old creations are better than new ones “They learn more about the form of expression they remix than if they simply made that expression directly”.H. Jenkins REMIX CULTURE is a society that allows and encourages the act of remixing. Passive consumption Reciprocal relationship between producer and consumer Professionals & amateurs Invites a response Emphasizes learning by speaking Teaches integrity Hides the hierarchy Professionals Respect & authority Emphasizes learning Preserves its integrity Emphasizes a hierarchy Digital technology enabled people to make copies of RO culture COPYRIGHTWARS 90s 1995 Content industry, working with the U.S. Department of Commerce, began to map a strategy to fight it 1997- 1998 Series of new laws to extend the life of copyrighted work, strengthen the criminal penalties for copyright infringement, and punish the use of technologies that tried to circumvent digital locks placed on digital content 2003 iTunes embed DRM technology in their content It’s actually ineffective PROPOSALS Deregulating amateur activity Clarifying rights Simplifying Decriminalizing the copy Decriminalizing file sharing LESSIG’S APPLIEDTO COMPANIES Copyright: Prohibicionists CC: Collaboracionists CREATIVITY Positive externalities Balance between access and control to satisfy both the consumers and the creators. “The law strongly favors RO culture while strongly disfavoring RW. Given all the good RW might do, we as a society should at least decide whether this bias against RW creativity makes sense and whether it should continue”. GUIDE1 Analysis of Interactive Media Messages Advertising and Public Relations Pompeu Fabra University BIBLIOGRAPHY Patricia_______ Xènia___________ Albert_________ AnnaOrtega - L. Lessig Lessig, L. (2008). Remix: Making Art and Commerce Thrive in the Hybrid Economy. London: Penguin Books Lessig, L. (2004). Free Culture. London: Penguin Books Center for Media & Social Impact. (2008, May 16). Fair Use | Examples of Remix Culture [Video file]. Retrieved from https://www.youtube.com/watch?v=j3jovQ4eKqE FairUseProject. (2009, June 9). Remix Culture: Fair use is your friend [Video file]. Retrieved from https://www.youtube.com/watch?v=tCpBhU16TzI