You, We And Simplicity: Three Themes for Effective Health Communications
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presentation for the psychologically healthy workplace conference, presented by american psychological association practice organization. march 5, 2010 washington, dc. http://www.phwa.org
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You, We And Simplicity: Three Themes for Effective Health Communications
- 1. You. We. Simplicity.
- 2. But first.
- 3. Me.
- 4. You.
- 5. If we are asking employees to be partners, we must treat them as such.
- 9. We.
- 10. Company Family Leaders Me Medical providers Community Coworkers Insurance The health ecosystem.
- 11. Employee + 1 Employee + 2
- 12. We need to experiment with how we deliver information and to begin with those who are excited about trying new things.
- 15. Who’s in your corner? http://flickr.com/photos/liveu4/2342216842
- 16. Simplicity.
- 17. Inundating people with mind-boggling data shuts down their ability to think.
- 18. Integration + Personalization + Technology
- 19. Don’t be Sisyphus. Photo: http://flickr.com/photos/pasukaru76/4307189567
- 20. It’s critical to first consider what health challenges people face, what decisions people need to make, and how they make them before developing information to assist.
- 21. Recognize stages of change.
- 22. Understand the legislation. Photo: http://flickr.com/photos/gi/168406150
- 23. Measure what matters. Photo: http://flickr.com/photos/spacesuitcatalyst/536389937
- 24. ROI from the trenches • From 4% to 7.5% HDHP enrollment • 92% have the knowledge to discuss treatments with providers • 20% reduction in junk food • 60 TONS of weight lost • 16K idea groups • 47% dropped one risk level
- 25. ROI from the research • $3.27:$1.00-medical costs • $2.73: $1.00-absenteeism • 8X more likely to be engaged • 1.8 fewer days absent • 11% higher revenue per employee • 28% higher shareholder returns
- 26. fran melmed context communication consulting e: fran@contextcommunication.com p: 215.922.2525 twitter: @femelmed website: contextcommunication.com blog: freerangecomm.com
- 27. CoHealth • @co_health • Monthly twitter chats, every third Wednesday from noon to 1 pm EST • cohealth.ning.com
- 28. We are just starting.