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How to Survive the Dragon:
A talk about Helping, Supporting, Instructing and
Managing the End-User
Femke Goedhart, panagenda
“Demands constant improvements
But hates Change”
“Irrational”
“Unpredictable”
“Demanding”
“Unfair”
“Unwilling to adapt”
“Disconnected...?”
THE USER...
The number one
success factor...
User or Consumer?
So what is the key?
• Importance
• Process
• Language
Importance:
I have enough on my plate as it is!
Process:
I just need...
Language:
Ehhh, what the....?!?
• Start with process & context
• Take ownership
• Communication vs Marketing
“What’s in it for me”
Whose problem is it?
“We can’t make it any more fun,
we can make it easier”
Satisfied user?
Femke Goedhart
Business Consultant
@FemkeGoedhart
http://femkegoedhart.com
Femke.Goedhart@panagenda.com
+31 6 25400482

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