1. COMMUNICATION

2. COMMUNICATION
-latin word: communicare : “to make
common” or “to share”
-process of communicating messages to
generate meaning
-occurs in a context, a set of
circumstances, or a situation

3. MESSAGES
Verbal symbols
Non-verbal symbols
Signs
Behaviors

4. MEANING
the understanding
of the message

5. COMPONENTS OF COMMUNICATION
Source
Initiates the message

6. COMPONENTS OF COMMUNICATION
Receiver
Intended target
of the message

7. COMPONENTS OF COMMUNICATION
Individual Characteristics:
race, gender, age, culture, values and
attitudes

8. COMPONENTS OF COMMUNICATION
Message
Verbal or nonverbal form
of idea
Content of the interaction

9. COMPONENTS OF COMMUNICATION
Message
Words, phrases, facial
expressions, bodily
movements, gestures, physical
contact, tone
Intentional or unintentional

10. COMPONENTS OF COMMUNICATION
Channel
Means by which a message moves
from the source to the receiver
Soundwaves, soundwaves, twisted
copper wires, glass fiber, and cable, light
waves

11. COMPONENTS OF COMMUNICATION
Feedback
-receiver’s verbal or non-
verbal response to the sources
message

12. COMPONENTS OF COMMUNICATION
Codes
 Systematic arrangement of
symbols used to create meanings in
the mind of a person
 Verbal Codes
 Non-Verbal Codes

13. COMPONENTS OF COMMUNICATION
Encoding
Process of translating an
idea/ message into a code

14. COMPONENTS OF COMMUNICATION
Decoding
Process of assigning
meaning to the received
idea/ message

15. COMPONENTS OF COMMUNICATION
Noise
Any interference in the encoding and
decoding process that reduces the clarity of
the message
>Physical Noise >Mental Noise
>Psychological Noise

16. COMMUNICATION PRINCIPLES
A. Communication
begins with the self

17. COMMUNICATION PRINCIPLES
B. Communication
involves others

18. COMMUNICATION PRINCIPLES
C. Communication has both a
content and a Relational
Dimension
“Sit down”
“Would you care to be seated?”

19. COMMUNICATION PRINCIPLES
D. Communication
is Complicated

20. COMMUNICATION PRINCIPLES
E. Communication
Quantity does not
increase communication
quality

21. COMMUNICATION PRINCIPLES
F. Communication is
Inevitable, Irreversible,
and Unrepeatable

22. COMMUNICATION CONTEXTS
1. Intrapersonal
Communication

23. COMMUNICATION CONTEXTS
2. Interpersonal
Communication

24. COMMUNICATION CONTEXTS
3. Public
Communication

25. COMMUNICATION CONTEXTS
4. Mass
Communication

26. REFERENCES:
Lucas, S. E. (2009).The Art of Public Speaking. 10th ed.
NewYork: McGraw-Hill Companies, Inc.
Pearson, J.et. a.l. (2008). Human Communication. 3rd ed.
NewYork, USA:The McGraw-HillCompanies, Inc.