2. The audience will know half way through that it is a zombie
genre when the audience has seen several similar dressed
characters that are dressed like modern day film zombies appear
on the screen and the stereotype of zombie movies gives the
audience the general genre.
This trailer targets its audience I
think by the film company
Columbia which is a well know
company and is known for good
films. Also the audience who will
watch this movie will be in to the
genre of zombies. Also the trailer
targets its audience by the actors
they use. For example the main
character Jesse Eisenberg who has
starred in 32 movies will attract a
particular audience.
3. The trailer for Zombieland lasts for 2 minutes 55 seconds, in this
time the audience know what the plot is and the main characters
that will be in the film. In this time there are roughly 114 shots,
these vary from characters to showing the area and also
advertisement of the movie. Also in the trailer there are a few
transitions where they have changed the location for example from
being in the shop to outside where two zombies are running loose.
4. Zombieland has a soundtrack at the start which I think sounds
spooky, ery and gives the audience a sense that something is
wrong in the up coming scene. After the first scene a different
sound track comes on in the background- action. During this
trailer they have a variety of sound effects from a zombie being
hit in the face, sound of a baseball bat hitting a zombie. The way
they have used their sound effects are realistic to the sounds they
cause. I have an example of the shot where they have used a non
diegetic sound effect where the car hits the garage, they have not
exaggerated this sound.
The use of
the banjo…
5. The trailer reveals that the plot of this film is that they have been
invaded and attacked by zombies and everyone is changing into the
zombies after they are being attacked by them. However the trailer
does not give away why it has happened, it shows two men trying to
solve the problem by killing them all off.
6. During the trailer titles appear, in this certain trailer they show
the company who made the film, the release date and also the
films name. In most film trailers they will also include the main
actors and actresses names as this will draw an audience
together. However because this is a specific genre and only a
certain type of audience would prefer to watch it they would not
of needed to mention the cast.
7. In most movie trailers they use similar shots which I think include;
a birds eye view of the location, close ups on main characters, over
the shoulder, two shot and a long shot. I think they are the ones that
are most commonly used in film trailers.
The way producers/ directors organise their mise-en-scene is very
clever and how they construct it into the trailer. In the trailer it
seems they want to show the best mise-en-scene throughout the
film to attract the audiences.
I like the Zombieland trailer, I think it markets the film quite well. It
shows the good and strong parts that would attract a specific genre
target audience. I also think that this trailer was succesful in
targeting its audience as a lot of action happened in the trailer.
I think film trailers can be very successful for promoting movies
because they show the main characters to draw the audience that
like specific characters in, they also show a few action shots and
sometimes leave the audience wondering what happens next which
makes them want to watch the film.
8. In the making of this film the directors and producers would have
had to stick to the codes and conventions of other zombie movies
so that it could try to be a success based on other movies. They
would have had to consider..
-A quiet area with no one around.
- Some shots must be fast and some slow, giving the audience that
spooky feeling.
-The characters solving the problem should survive.
-Modern zombies that look real.
-May make the audience spooked
-Various of zombie actors (large, small, blonde etc)
These are just some of the codes and conventions that Zombieland
would of needed to think about while writing and producing this
movie.
