"It's All About the Journey… From Brainstorming to Canvas, From Map to App" - Purdue GIS Day 2015 Keynote Presentation by Frank Garofalo (Esri, Manager, Interactive)

1. IT’S ALL ABOUT THE
JOURNEY…
FROM BRAINSTORMING TO CANVAS
#AboutTheJourney #GISDay
FROM MAP TO APP

2. IT’S ALL ABOUT THE
JOURNEY…
FROM BRAINSTORMING TO CANVAS
#AboutTheJourney #GISDay
FROM MAP TO APP

3. IT’S ALL ABOUT THE
JOURNEY…
RECOVERING WORKAHOLIC
#AboutTheJourney #GISDay
STORIES FROM A

4. IT’S ALL ABOUT THE
JOURNEY…
#AboutTheJourney #GISDay
Frank Garofalo
@fgarofalo
Manager, Interactive
Esri
FROM BRAINSTORMING TO CANVAS
FROM MAP TO APP

5. #AboutTheJourney #GISDay

6. DISCOVERING
THE
WORLDTHROUGH
GIS
#AboutTheJourney #GISDay

7. GIS& Esri

8. GIS& Esri
REWIND FROM MAPS

9. GIS& Esri
REWIND FROM MAPS
BACK TO BRAINSTORMING & IDEATION

11. WHAT IS UX?
AND HOW DOES ESRI DO UX?

12. USER EXPERIENCE (UX)
IS A PERSON'S PERCEPTIONS AND RESPONSES
THAT RESULT FROM THE USE OR ANTICIPATED USE
OF A PRODUCT, SYSTEM OR SERVICE.
ISO 9241-210

13. Decrease Confusion .Decrease Frustration
Increase Productivity . Increase Delight
USEFUL,
USABLE,
& COMPELLING

14. INTERACTIVE
User Interface
Design
Icon
Design
User
Experience
Usability
Research

15. Product Teams
Developer
Product
Engineer
Product
ManagementUX & UI
Creative Lab
PRODUCTS
(INTEGRATED & FOCUSED)

16. “JOURNEY”
FROM A USER EXPERIENCE PERSPECTIVE…
PUTTING YOURSELF IN THE SHOES OF YOUR TARGET AUDIENCE

18. YOUR
TOOLBOX

19. YOUR
TOOLBOX

20. YOUR
TOOLBOX

21. YOUR
TOOLBOX
Methods & Techniques
Choosing wisely the right tool for the job
Your toolbox grows & evolves over time

23. “YOU CAN USE AN ERASER ON THE
DRAFTING TABLE, OR A SLEDGE HAMMER
ON THE CONSTRUCTION SITE.”
FRANK LLOYD WRIGHT

25. BRAINSTORMING

26. STRUGGLES & CHALLENGES
OF BRAINSTORMING
THE

27. STRUGGLES & CHALLENGES
OF BRAINSTORMING
THE

28. HUMAN ELEMENT
OF COLLABORATING WITH OTHER PEOPLE
THE

29. HUMAN ELEMENT
OF COLLABORATING WITH OTHER PEOPLE
THE

30. “COMING TOGETHER IS A BEGINNING,
STAYING TOGETHER IS PROGRESS,
AND WORKING TOGETHER IS SUCCESS.”
HENRY FORD

33. “IF WE DID ALL THE THINGS WE ARE CAPABLE OF,
WE WOULD LITERALLY ASTOUND OURSELVES.”
THOMAS EDISON

35. JOURNEY CANVAS
AN EXAMPLE OF A “TOOLBOX” METHOD

36.  Describe the high level “current state” circumstances
 Identify the complications & implications
 What are your key strengths and value propositions?
 Who are the key target audience members?
 How do you interact with your target audience members?
 What are the key objectives & metrics to gauge success?
 What drives your budget (costs & revenue)?
JOURNEY CANVAS: GOALS

37. JOURNEY CANVAS

38. JOURNEY CANVAS

39. JOURNEY CANVAS

40. JOURNEY CANVAS

41. JOURNEY CANVAS

42.  Individual Activity
 Have people individually capture ideas on
sticky notes for each section/block
 Group Activity
 Discuss with your group / team
 Within each section/block, move
common ideas together (card sort)
 Goal: for your breakout group to achieve
an understanding of a common journey
JOURNEY CANVAS

44. IDEATION
WORKSHOP
AN EXAMPLE OF A
COMBINATION OF METHODS

45.  An overhaul of an existing mobile app
 App was viewed as serving a utility purpose
 Feedback from users was “less than positive”
 Ideation Workshop to plan new vision
MOBILE APP

46. IDEATION WORKSHOP

47. IDEATION WORKSHOP
SETTING THE FRAME
JOURNEY CANVAS
TARGET AUDIENCE
EMPATHY “MAPPING”
JOURNEY “MAPPING”
BIG IDEA GENERATION
FEASIBILITY & DESIRABILITY MATRIX

49. IDEATION
WORKSHOP
TOMORROW 8:00 a.m. – Noon
GRISSOM 102 (space is limited)
http://esriurl.com/IdeationWorkshop

52. “DO THE BEST YOU CAN UNTIL YOU
KNOW BETTER. THEN, WHEN YOU
KNOW BETTER, DO BETTER.”
MAYA ANGELOU

53. IT’S ALL ABOUT THE
JOURNEY…
FROM BRAINSTORMING TO CANVAS
FROM MAP TO APP
#AboutTheJourney #GISDay
Frank Garofalo
@fgarofalo
Manager, Interactive
Esri

54. IT’S ALL ABOUT THE
JOURNEY…
FROM BRAINSTORMING TO CANVAS
FROM MAP TO APP
#AboutTheJourney #GISDay
Frank Garofalo
@fgarofalo
Manager, Interactive
Esri
Questions?