In the second decade of the second millennium, many of us are approaching the web wrong. We have trouble defining goals, addressing needs, and defining scope. We use phrases like “Mobile First,” or “Content First.” We forget where we came from, and lack vision on where we’re going by bogging ourselves down in processes or allowing programmers to do front end UI. Everything about our environment is transitional – everything except one core component: us. People create websites, people consume websites, and there comes a point where strategy needs to yield to technological requirements and open itself to what our users want and need. I’m talking about “People First.”