2. Tweefind - The Market Problem
It’s time to re-think search
sources: not only websites/blogs
tons of useful news shared on Twitter,
Friendfeed etc.
information, images, videos shared on Facebook
etc.
people talk and chat about topics that can
become trends
need a way to assign a “rank” to social
networks’ users
need a way to aggregate all this information
Cagliari, July 03, 2009
December 11, 2009 2
3. Tweefind - The Market Problem
Three Types of Search
Search 1.0
Focused on pages and content within them
very basic concept
Search 2.0
Focused on pages, content, links, authority of linking
sites
pagerank
Search 3.0
Relevance is determined by content, context and
relevance for your network
people share content
Cagliari, July 03, 2009
December 11, 2009 2
4. Tweefind – Focus: Twitter
Twitter’s growth is
explosive
19M users
267% growth on
quarter basis
1250% growth
on annual basis
December 11, 2009 3
5. Tweefind – Focus: Twitter
Twitter is a busy and noisy place
lots of users
lots of spam
lots of casual users
lots of personal and not relevant content
Potential response
need a way to take the good content out of the noise
need a way to give that content a “value” and display
the most valuable only
December 11, 2009 3
6. Tweefind - Value Proposition
Tweefind is a twitter search engine
scans the popular micro-blogging service
displays results ordered by user’s rank
displays related searches coming from other sources
Google, Bing
Techcrunch, Mashable, NYT, Friendfeed...
Youtube videos (the most viewed)
Highest ranked twitter users
takes links out from the tweets and shows the most
re-tweeted (re-tweet means endorsement)
December 11, 2009 2
7. Tweefind – The Solution
Tweerank
is a measure of how popular/important a Twitter user is
works 24/7 to assign a rank to each Twitter user
it changes daily
over 6M users ranked so far
takes into account over 25 parameters, like
# followers
# following
# of followers / #of following
# of tweets
# of RT he/she receives
# of replies
# of distinct users who reply
# of distinct users who retweet
# of RT he/she makes
# of links the user shares
.....
December 11, 2009 4
8. Tweefind – Main interface 1/2
Example: search for “iphone”
The new version is faster and more polished
Access to related relevant
results from YouTube,
Tweepfind, Tweetmeme, RSS
Now Tweefind
Sources
supports OAuth
Main results from Twitter
ordered by “user rank” -
Updated in realtime
December 11, 2009 5
9. Tweefind – Main interface 2/2
Results coming from
Example: search for “iphone” the search engine Bing
and Google
December 11, 2009 5
10. Tweefind – Links Extraction
Example: search for
“iphone”
Tweefind
automatically
extracts all the links
contained in the
tweets displayed in
the results page
Searches
Tweetmeme for
those links
Displays the most-
retweeted
December 11, 2009 5
11. Tweefind – Popular videos
Example: search
for “iphone”
Tweefind searches
YouTube for the
most-watched
videos for the
keyword “iphone”
Videos can be
played straight
from inside
Tweefind
December 11, 2009 5
12. Tweefind – Highest-ranked people
Example: search
for “iphone”
Tweefind
searches
Tweepfind for
the highest-
ranked Twitter
users whose Bio
contains
“iphone”
December 11, 2009 5
13. Tweefind – Popular news
Example: search
for “iphone”
Tweefind
searches some
popular blogs for
news related to
“iphone”
December 11, 2009 5
14. Tweefind – OAuth
The new version of Tweefind supports OAuth
Users can now “interact” with any search result
they can reply, retweet (old), retweet (new), follow,
add users to lists
users can see if they are following a certain user or not
December 11, 2009 5
15. Tweefind – Plugins and Widgets
Blog/Website widget
Firefox/IE search plugin
December 11, 2009 4
16. Tweefind – Benefits
Filters the good content coming from highest
ranked users
Remove noise and useless tweets from search
results
Lots of relevant and related search results coming
from different sources, all together
Very useful to find new great and valuable Twitter
users to follow
One-Stop-Shop for search from multiple different
sources
December 11, 2009 4