1. “We don’t have a choice on
whether we do Social
Media,
the question is how well we
do it”
Erik Qualman
1

2. Social Media Marketing
presents
2

3. Thanks for coming!
3

4. Outline
• Review the new & bigger players
• Discuss SMM
• Real Examples
• Keys to success
4

5. Mind… Blown!
5

6. Vine
• Like twitter for
video
6

7. FourSquare
• Vicinity
interaction
7

8. Yelp
• Reviews
8

9. Google+
• If
Twitter/Facebook
/Foursquare
/Linkedin
had a baby…
9

10. Linkedin
• Business Social
10

11. Twitter
• Instant News
11

12. Brand engagement?
1. To get updates
2. To receive alerts
3. Advanced notice about products
12

13. Youtube
• Video… duh
13

14. Pinterest
• Image Pinboard
14

15. Facebook
• Friends /
Interests
15

16. Why do people engage?
1. To receive free stuff
2. Discounts
3. To be informed about the company
16

17. Why do people Dis-engage?
1. Company posted too often
2. Wall crowded w/ marketing
3. Content too repetitive & boring
4. I only liked the page to take
advantage of a one time offer
17

18. Questions?
• Social Media Marketing is next…
18

19. 19

20. Where does SMM fit in?
20

21. Audiences
“The savviest brands will begin to
build small highly engaged
communities where they can learn
more about what their audiences
want, need and desire.”
WeAreSocial
UK
21

22. Goals for Marketing
• Open Channels
• Own your niche
• Own your locality
• Customer Service
22

23. Channel Usage
23

24. Your Customer is Cross
Channel… already!
“Meet your
customer where
they want to
be met…”
24

25. Appropriate Channels
• Network Choice
• Marketing Plan
• Testing /
Application
• Measurement
25

26. Paid Online Advertising
• Instant TARGETED traffic
• Higher Conversion Rates
• Cost Effective
26

27. Online PR
• Awareness
• Customer Service
• Business Rules
27

28. Questions on Marketing?
• Specific Examples are next…
28

29. Corner Bakery
Action Items:
– Choose Networks
– Create Profiles
– Create the PLAN
29

30. Example Plan
• Month One – Build Local Audience
• Month Two – Target Catering
• Month Three – Target Lunch
30

31. #1 Create a Sweepstakes
• Promote a gift basket filled with CB
goodies and tech items + $500 gift
card
• Create Facebook ads targeting the CB
demographic
• Call to action is to visit the tab
on the Facebook page for this
promotion
31

32. Sweepstakes Tab
• Ask user for a commitment before giving
anything away
32

33. Immediate Reward
• Entice customers into the store
• For entrants only
• Buy one get one free coupon good
for the next 5 days.
33

34. #2 “What is your favorite
pastry?”
Contest between the stores
– Show in stores
– Advertise on FB
– Tweet about
– Pin about
– Post about
34

35. User Generated Content
• Reward for posting / checking in
• Pin it to win it contest
• In store immediate rewards
• Encourage multiple media
– Pictures
– Text
– Video
35

36. #3 Check in Deal of the Day
• Have a daily / weekly meal that
requires a check-in to get the
discount
• Post this on a chalkboard clearly
visible to those who are in line
• Have cashiers mention the
promotion as part of their welcome
36

37. Crowd Source Ideas
• Which of the above did you like
best?
• What are your ideas?
• Test your concepts on a few
37

38. Questions?
• Key takeaways are next…
38

39. One Key Takeaway…
• Take action
• 30/70 rule!
39

40. Multiple Channels
40

41. Integrate Offline & Online
• Call to action > web
go like us now 
Fb.com/nuzu.net
41

42. 5 Second Test
42

43. 43
Traditional + Online Example

44. Nuzu Net Media
nuzu knows (Internet marketing)
• Travis Finseth – (601) 750-1909
• @nuzunet < twitter
• Fb.com/nuzu.net
• Pinterest.com/nuzunet
44

45. • Erik Qualman: http://www.youtube.com/watch?v=QUCfFcchw1w
• Kyle Lacy: http://kylelacy.com/5-trends-changing-social-presentation-for-smmw13/
45
Sources