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Presents  Pump up the Performance
[object Object],3/10/2010
What is retail ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3/10/2010
Here are the Top 10,  as listed by PPP GDP 3/10/2010 4 PPP= Purchasing Power Parity / GDP  =Gross Domestic Product
Future of retail 3/10/2010 Demand for white goods grew from 3.43 million units in 1995-96 to 8.72 million in 2005-06 and is expected to reach 13.14 million in 2009-10
Why do people have that PPP 3/10/2010
Some of the Retail Chains (India) 3/10/2010
Some of the Retail Chains (International) 3/10/2010
Some of the Brands and Manufactures 3/10/2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retail Scenario in India 3/10/2010
3/10/2010 India is one of the top ten emerging retail markets all over the globe.  Eight percent of employment, is expected to grow at a compounded rate of 30 per cent over the next five years.  Manufacturing companies also recruit retail staff  to reach out to the customers directly.  Many MNC retail companies are already here in India and more on the way here . 
3/10/2010 Shopping has become a hobby for the new generation. The whole concept of shopping has altered with time, in terms of format and consumer buying behavior.  Thanks to rapid urbanization and sprawling shopping centers, multi-storeyed malls and huge complexes that emerge at an ever increasing speed in every upcoming city like Ahmedabad. 
ALWAYS REMEMBER IF YOU THINK YOU ARE BEATEN,  YOU ARE . IF YOU THINK YOU DARE NOT,  YOU DON’T. IF YOU’D LIKE TO WIN BUT THINK CAN’T, IT’S ALMOST CERTAIN THAT YOU WON’T. LIFE’S BATTLES DON’T ALWAYS GO TO THE STRONGER WOMAN OR MAN BUT SOONER OR LATER, THOSE WHO WIN ARE THOSE WHO THINK THEY CAN.  
What do you need to get there ? 3/10/2010 Employers look for people who enjoy working with others and who possess good communication skills.  Employers also value workers who have the tact and patience to deal with difficult customers.  Among other desirable characteristics are an interest in sales work, a neat appearance, and a courteous demeanor.
3/10/2010 As you gain experience and seniority, you can often move into positions with greater responsibility and may be given your choice of departments in which to work.  This opportunity often means moving to areas with higher potential earnings and commissions.  Although doing so often requires extensive knowledge of the product and an excellent talent for persuasion.
3/10/2010 The ability to speak more than one language may be helpful for employment in communities where people from various cultures live and shop.  In many ways, working for a retail store is a little like running your own business.  Most retailers’ look for an entrepreneurial drive teamed with an aptitude for analytical and quick thinking.
Break
Understanding the Sales 3/10/2010
The steps to sale 3/10/2010
Parallel Dimensions of Selling 3/10/2010 Selling Process Buyer’s Mental Steps Prospecting Presentation Discuss Product Present Marketing Plan Explain Business Prop. Suggest Purchase Interest Explain Business Prop. List Price, Shipping Cost, Discounts, Financing, ROI, Value Analysis Suggest Purchase Product, Quantity, Features, Delivery, Installation, Price M oney A uthority D esire Discuss Product S how  F eature E xplain  A dvantage L ead Into  B enefit L et Customer Talk Desire Present  Plan Availability, Delivery, Guarantee, Installation, Maintenance, Promotion, Training, Warranty Conviction Preapproach Follow-up & Service Attention Approach Presentation Trial Close Determine Objections Meet Objections Trial Close Close Purchase Desire Conviction
What is Selling?  ,[object Object],[object Object],[object Object],3/10/2010
Most Of us would like to refer to a customer as
But they are  3/10/2010
[object Object],[object Object],[object Object],3/10/2010
Sales Skills Training
MYTHS ABOUT SELLING SALES: WHAT IT IS AND WHAT IT ISN’T
SANITY CHECK! Common Held Myths About  ‘Selling’
Selling is not about TALKING
Selling is about LISTENING
Selling is not about ‘ The Lowest Price’
Selling is about ‘ The Highest Value’
Selling is not about A Product
Selling is about A Solution
Selling is not about You
Selling is about The Prospect
Selling is not about DEBATING
Selling is about COMMUNICATION
Sales require Skills and knowledge Let’s get ‘STARTED’
[object Object],[object Object],[object Object],[object Object],[object Object],Wise words
Customers/ People ,[object Object],[object Object],[object Object],[object Object],[object Object],KNOW YOUR CUSTOMER
Qualities of the Sales Person ,[object Object],[object Object],[object Object],[object Object]
3/10/2010 “ YOU” –Are very Vital ,[object Object],[object Object]
Serving a customer..  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3/10/2010
Break
How to open a Sales talk? ,[object Object],[object Object],[object Object],[object Object]
Opening a Sales Call ,[object Object],You never get a second opportunity to make the first impression Therefore, you need to: Set the scene in a positive way Raise attention of the prospect Kick off for a successful close
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3/10/2010
Opening a Sales Call   ‘getting your customer’s attention’ ,[object Object],[object Object],[object Object],You need to ask an exuberant question to raise the interest of the customer!
Meeting Prospects for the First Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3/10/2010 Some claim it takes 43 muscles to frown and 17 to smile, we should just smile because it's easier.
Communication – A key to success There is a communication wall between people: What you think  # What you say # What the others hear # What the others understand # What the others do Why customers do not understand what you are trying to say? You must carefully select the words to express what you really want to say
[object Object],[object Object],[object Object],[object Object],[object Object],Wise words
3/10/2010 Communication : The Flow Sender Receiver Message Feedback Channel Perception Delivery Formulating Response Understanding
3/10/2010 “ Listening, whether done by individuals or by companies and government, is a signal of respect.  When people don’t feel listened to, they don’t feel respected.  And when they don’t feel respected, they feel anger and resentment.  This resentment is multiplied and painful if people think you’re pretending to listen but aren’t.” - Hugo Powell
“ We were given two ears but only one mouth.  This is because God knew that listening was twice as hard as talking.”
Improving Listening in the Workplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Misconceptions About Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Misconceptions About Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Misconceptions About Listening ,[object Object],[object Object],[object Object],[object Object]
Ten Misconceptions About Listening ,[object Object],[object Object],[object Object],[object Object]
Most Irritating Listening Habits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Most Irritating Listening Habits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Break
CUSTOMER BASED TECHNIQUES ,[object Object],[object Object],[object Object],[object Object],12/27/11
Be A Seller NOT a Teller Be A Seller NOT an order Taker
What is the number one word that every Sales person is afraid of ? NO  !! I need to think about it I don’t need any help I am fine I have to much debt to spend that much I don’t have time now,  How do you avoid the NOs I need to ask my Wife
3/10/2010 The first  “no”   from the prospect  isn’t necessarily an absolute refusal to buy It only means that the customer is not yet convinced & the customer is saying tell more
It is too expensive Our machines really are good value for money, remember there are no hidden extras so all the cables, mouse mat etc are included. You will find our prices for the quality hard to beat.     But I want some of the titles from the Home Compilation pack and some from the Games pack. In order to keep our prices competitive the choice of free software is one pack. I am sure you will be happy with _____.    
I have got to check with my wife/husband first. Why not complete the paperwork, you have – days to cancel, then when you bring him/her in we only have to show the demonstration. Why do you have to deliver? Each machine is the latest technology and brand new as we manufacture on a supply and demand basis. This means your machine is fresh and new.
  I have a friend who will fix the PC for me. I do not need your Support package. Will your friend be there when you need him? What about when he goes on holiday, does his own job? Even your friend will have to pay for parts. But why do you have to wait 10 days for the software. The software comes pre-loaded for you and each machine is fully tested  before leaving Tiny
I have heard your support is not very good and that the lines are always engaged. Some periods are busier than others. We have one of the largest support teams in the country with fully trained operators to help you.  My friend told me that an integrated graphics card is no good. The integrated graphics card gives excellent 3d graphics. Come and look at one of the games. If you will use your PC more for games consider the  PC with the Riva TNT Invid  card.
I have never heard of these Lexmark printers Lexmark are a well respected, brand name particularly in Europe and give a high quality print. Let me show you. Also if the printer is out of stock you get a better printer for free as they will deliver the upgrade. Those sub woofers don’t look very good. They are excellent sound quality. Listen I have heard that ATHLON machines are faster. Our machines are industry standard.
Difficulties With Closing ,[object Object],[object Object],[object Object],[object Object],[object Object],EFFECTIVE TELESERVICES
8 rules for closing a sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When Should I Pop the Question? ,[object Object],[object Object],[object Object]
Looking at Closing From  The Prospect’s Point of View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines for Closing the Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Tie Downs TIE-DOWNS COME IN FOUR DIFFERENT STYLES: Standard, Inverted, Internal  and  Tag-On
THE “ STANDARD” TIE-DOWN ,[object Object],[object Object],Selling is the art of asking the right questions to get the minor yeses that allow you to lead your prospect to the major decisions and the major  YES! Aren't they? Don't we? Isn't it? Aren't you? Shouldn't it? Isn't that right? Can't you? Wouldn't it? Didn't it? Couldn't it? Haven't they? Wasn't it? Doesn't it? Hasn't he? Won't they? Don't you agree? Hasn't she? Won't you? Wouldn't you agree? Can't they? Won't it?
THE ‘TAG-ON’ TIE DOWN ,[object Object],[object Object],[object Object]
THE ‘INVERTED’ TIE-DOWN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essentials of Closing Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Essentials of Closing Sales
Closing Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE ‘INTERNAL‘ TIE-DOWN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wise words ,[object Object],[object Object],[object Object],[object Object], 
Closing the Sale AND CONFIRMING THE PARTNERSHIP HAPPY SELLING  !!!!
 

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PPB Retail Sales

  • 1. Presents Pump up the Performance
  • 2.
  • 3.
  • 4. Here are the Top 10, as listed by PPP GDP 3/10/2010 4 PPP= Purchasing Power Parity / GDP =Gross Domestic Product
  • 5. Future of retail 3/10/2010 Demand for white goods grew from 3.43 million units in 1995-96 to 8.72 million in 2005-06 and is expected to reach 13.14 million in 2009-10
  • 6. Why do people have that PPP 3/10/2010
  • 7. Some of the Retail Chains (India) 3/10/2010
  • 8. Some of the Retail Chains (International) 3/10/2010
  • 9. Some of the Brands and Manufactures 3/10/2010
  • 10.
  • 11. 3/10/2010 India is one of the top ten emerging retail markets all over the globe. Eight percent of employment, is expected to grow at a compounded rate of 30 per cent over the next five years.  Manufacturing companies also recruit retail staff to reach out to the customers directly. Many MNC retail companies are already here in India and more on the way here . 
  • 12. 3/10/2010 Shopping has become a hobby for the new generation. The whole concept of shopping has altered with time, in terms of format and consumer buying behavior. Thanks to rapid urbanization and sprawling shopping centers, multi-storeyed malls and huge complexes that emerge at an ever increasing speed in every upcoming city like Ahmedabad. 
  • 13. ALWAYS REMEMBER IF YOU THINK YOU ARE BEATEN, YOU ARE . IF YOU THINK YOU DARE NOT, YOU DON’T. IF YOU’D LIKE TO WIN BUT THINK CAN’T, IT’S ALMOST CERTAIN THAT YOU WON’T. LIFE’S BATTLES DON’T ALWAYS GO TO THE STRONGER WOMAN OR MAN BUT SOONER OR LATER, THOSE WHO WIN ARE THOSE WHO THINK THEY CAN.  
  • 14. What do you need to get there ? 3/10/2010 Employers look for people who enjoy working with others and who possess good communication skills. Employers also value workers who have the tact and patience to deal with difficult customers. Among other desirable characteristics are an interest in sales work, a neat appearance, and a courteous demeanor.
  • 15. 3/10/2010 As you gain experience and seniority, you can often move into positions with greater responsibility and may be given your choice of departments in which to work. This opportunity often means moving to areas with higher potential earnings and commissions. Although doing so often requires extensive knowledge of the product and an excellent talent for persuasion.
  • 16. 3/10/2010 The ability to speak more than one language may be helpful for employment in communities where people from various cultures live and shop. In many ways, working for a retail store is a little like running your own business. Most retailers’ look for an entrepreneurial drive teamed with an aptitude for analytical and quick thinking.
  • 17. Break
  • 19. The steps to sale 3/10/2010
  • 20. Parallel Dimensions of Selling 3/10/2010 Selling Process Buyer’s Mental Steps Prospecting Presentation Discuss Product Present Marketing Plan Explain Business Prop. Suggest Purchase Interest Explain Business Prop. List Price, Shipping Cost, Discounts, Financing, ROI, Value Analysis Suggest Purchase Product, Quantity, Features, Delivery, Installation, Price M oney A uthority D esire Discuss Product S how F eature E xplain A dvantage L ead Into B enefit L et Customer Talk Desire Present Plan Availability, Delivery, Guarantee, Installation, Maintenance, Promotion, Training, Warranty Conviction Preapproach Follow-up & Service Attention Approach Presentation Trial Close Determine Objections Meet Objections Trial Close Close Purchase Desire Conviction
  • 21.
  • 22. Most Of us would like to refer to a customer as
  • 23. But they are 3/10/2010
  • 24.
  • 26. MYTHS ABOUT SELLING SALES: WHAT IT IS AND WHAT IT ISN’T
  • 27. SANITY CHECK! Common Held Myths About ‘Selling’
  • 28. Selling is not about TALKING
  • 29. Selling is about LISTENING
  • 30. Selling is not about ‘ The Lowest Price’
  • 31. Selling is about ‘ The Highest Value’
  • 32. Selling is not about A Product
  • 33. Selling is about A Solution
  • 34. Selling is not about You
  • 35. Selling is about The Prospect
  • 36. Selling is not about DEBATING
  • 37. Selling is about COMMUNICATION
  • 38. Sales require Skills and knowledge Let’s get ‘STARTED’
  • 39.
  • 40.
  • 41.
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  • 43.
  • 44. Break
  • 45.
  • 46.
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  • 49.
  • 50. Communication – A key to success There is a communication wall between people: What you think # What you say # What the others hear # What the others understand # What the others do Why customers do not understand what you are trying to say? You must carefully select the words to express what you really want to say
  • 51.
  • 52. 3/10/2010 Communication : The Flow Sender Receiver Message Feedback Channel Perception Delivery Formulating Response Understanding
  • 53. 3/10/2010 “ Listening, whether done by individuals or by companies and government, is a signal of respect. When people don’t feel listened to, they don’t feel respected. And when they don’t feel respected, they feel anger and resentment. This resentment is multiplied and painful if people think you’re pretending to listen but aren’t.” - Hugo Powell
  • 54. “ We were given two ears but only one mouth. This is because God knew that listening was twice as hard as talking.”
  • 55.
  • 56.
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  • 61.
  • 62. Break
  • 63.
  • 64. Be A Seller NOT a Teller Be A Seller NOT an order Taker
  • 65. What is the number one word that every Sales person is afraid of ? NO !! I need to think about it I don’t need any help I am fine I have to much debt to spend that much I don’t have time now, How do you avoid the NOs I need to ask my Wife
  • 66. 3/10/2010 The first “no” from the prospect isn’t necessarily an absolute refusal to buy It only means that the customer is not yet convinced & the customer is saying tell more
  • 67. It is too expensive Our machines really are good value for money, remember there are no hidden extras so all the cables, mouse mat etc are included. You will find our prices for the quality hard to beat.     But I want some of the titles from the Home Compilation pack and some from the Games pack. In order to keep our prices competitive the choice of free software is one pack. I am sure you will be happy with _____.    
  • 68. I have got to check with my wife/husband first. Why not complete the paperwork, you have – days to cancel, then when you bring him/her in we only have to show the demonstration. Why do you have to deliver? Each machine is the latest technology and brand new as we manufacture on a supply and demand basis. This means your machine is fresh and new.
  • 69.   I have a friend who will fix the PC for me. I do not need your Support package. Will your friend be there when you need him? What about when he goes on holiday, does his own job? Even your friend will have to pay for parts. But why do you have to wait 10 days for the software. The software comes pre-loaded for you and each machine is fully tested before leaving Tiny
  • 70. I have heard your support is not very good and that the lines are always engaged. Some periods are busier than others. We have one of the largest support teams in the country with fully trained operators to help you. My friend told me that an integrated graphics card is no good. The integrated graphics card gives excellent 3d graphics. Come and look at one of the games. If you will use your PC more for games consider the PC with the Riva TNT Invid card.
  • 71. I have never heard of these Lexmark printers Lexmark are a well respected, brand name particularly in Europe and give a high quality print. Let me show you. Also if the printer is out of stock you get a better printer for free as they will deliver the upgrade. Those sub woofers don’t look very good. They are excellent sound quality. Listen I have heard that ATHLON machines are faster. Our machines are industry standard.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77. Use Tie Downs TIE-DOWNS COME IN FOUR DIFFERENT STYLES: Standard, Inverted, Internal and Tag-On
  • 78.
  • 79.
  • 80.
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  • 82.
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  • 84.
  • 85.
  • 86. Closing the Sale AND CONFIRMING THE PARTNERSHIP HAPPY SELLING !!!!
  • 87.  

Editor's Notes

  1. * 07/16/96 * ##