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Facebook Tackle Box:
                              10 Apps & Tools
                              Every Brand Should Use


Chad Richards
Senior Social Media Manager
Firebelly Marketing                    @chadrichards
Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use
Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use
“You’re only as good as the tools you use.”




               “A tool is only as good as its user.”


firebellymarketing.com                                  #BIN2012
“You’re only as good as the tools you use.”




               “A tool is only as good as its user.”


firebellymarketing.com                                  #BIN2012
TOOL #1




                        URL: postplanner.com
firebellymarketing.com                          #BIN2012
Schedule Facebook posts the easy way.




firebellymarketing.com                                     #BIN2012
Branded updates (via Your Brand Name) with brand logo + link

      5000+ status update recommendations

      Post to lists of Pages and/or Groups

      All activity takes place inside Facebook (no need to log in to another site)
      STARTS AT $4.95/monthly



firebellymarketing.com                                                       #BIN2012
/postplanner                       @postplanner



           Tweet: Use @PostPlanner for branded Facebook status updates and
           status update recommendations says @chadrichards #BIN2012


                           URL: postplanner.com
firebellymarketing.com                                                        #BIN2012
TOOL #2




                        URL: pagelever.com
firebellymarketing.com                        #BIN2012
Better Facebook analytics than you ever thought possible.




firebellymarketing.com                                          #BIN2012
Easy-to-read, “pretty” analytics and reports

   Alerts to major changes on your page (growth rate, consumptions, engaged
   users, reach and people talking about this)

   Post tagging: identify which posts are performing best (geo-targeted? questions?
   links? with a photo? etc.)

   Page groups: all data in one place so you can see which are performing, identify
   trends and anomalies
   FREE TRIAL. STARTS AT $99/monthly (for up to 5 pages)


firebellymarketing.com                                                       #BIN2012
/pagelever                              @pagelever



             Tweet: Use @Pagelever for pretty Facebook analytics, page
             alerts, post tagging and page groups says @chadrichards #BIN2012


                           URL: pagelever.com
firebellymarketing.com                                                           #BIN2012
TOOL #3




                    URL: edgerankchecker.com
firebellymarketing.com                          #BIN2012
Maximize your Facebook exposure.




firebellymarketing.com                                  #BIN2012
firebellymarketing.com   #BIN2012
firebellymarketing.com   #BIN2012
firebellymarketing.com   #BIN2012
Get a sense for how your page and content are performing Edgerank-wise

     Recommendations on optimal post types, times and frequency

     Best/Worst metrics can help you make posting decisions

     See how your page compares to other pages in your industry
     FREE TRIAL. STARTS AT $15/monthly (per page)



firebellymarketing.com                                                 #BIN2012
/edgerankchecker                      @edgerankchecker


        Tweet: Use @edgerankchecker to get your Facebook page’s Edgerank score
        says @chadrichards #BIN2012



                     URL: edgerankchecker.com
firebellymarketing.com                                                            #BIN2012
TOOL #4




                        URL: conversocial.com
firebellymarketing.com                           #BIN2012
Deliver great customer service on Facebook.




firebellymarketing.com                                        #BIN2012
Tells you your average response time to fans comments and questions

      Shows you your fans’ commenting history on your page

      Creates an audit trail - every action taken by your team is logged
      FREE TO USE (for one page). $149/monthly




firebellymarketing.com                                                      #BIN2012
/conversocial                         @conversocial



          Tweet: Use @conversocial to keep tabs on Facebook fan comments says
          @chadrichards #BIN2012.


                        URL: conversocial.com
firebellymarketing.com                                                           #BIN2012
TOOL #5




                        URL: hyperalerts.no
firebellymarketing.com                         #BIN2012
The best way to get email alerts.




firebellymarketing.com                                       #BIN2012
Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use
Schedule notifications to suit you (vs Facebook’s auto send)

      Adds context - shows comments to specific updates

      Track pages you don’t manage (competitors!)

      You can use a different email address than the on you use for Facebook
      IT’S FREE TO USE




firebellymarketing.com                                                   #BIN2012
/hyperalerts                          n/a



              Tweet: Use HyperAlerts to keep tabs on your competitors on
              Facebook says @chadrichards #BIN2012


                          URL: hyperalerts.no
firebellymarketing.com                                                      #BIN2012
TOOL #6




                        URL: booshaka.com
firebellymarketing.com                       #BIN2012
Increase engagement by recognizing your fans.




firebellymarketing.com                                         #BIN2012
firebellymarketing.com   #BIN2012
firebellymarketing.com   #BIN2012
firebellymarketing.com   #BIN2012
Identify and celebrate your most active Facebook fans

    Allows brands to “gamify” interactions

    Discover other Facebook pages that are popular with your fans - remember,
    you’re not just “competing” with competitors, but every other page your fans
    Like.
    IT’S FREE. PRO VERSION STARTS AT $29/MONTHLY (per page)



firebellymarketing.com                                                     #BIN2012
/pages/Booshaka/144166212275937                   @booshaka


              Tweet: Use @booshaka to find your top fans on Facebook
              says @chadrichards #BIN2012


                          URL: booshaka.com
firebellymarketing.com                                                    #BIN2012
TOOL #7




                        URL: qwaya.com
firebellymarketing.com                    #BIN2012
Facebook advertising tool.




firebellymarketing.com                                #BIN2012
firebellymarketing.com   #BIN2012
Make folders and templates and save all creative work

   Tie different Facebook ad accounts to the tool

   Bulk creation: 2 titles + 2 body texts + 2 images = 8 different ads

   Compare CTR, clicks + impressions together with goal and e-commerce
   tracking from Google Analytics so you can graph and analyze a campaign or ad

   Keyword tracking tool: which received most attention and had best conversion
   STARTS AT $79/monthly (after free 14-day trial)



firebellymarketing.com                                                    #BIN2012
/qwaya                            @qwayasocial


             Tweet: Use @qwayasocial to give your Facebook ads a boost
             says @chadrichards #BIN2012



                             URL: qwaya.com
firebellymarketing.com                                                    #BIN2012
TOOL #8




                        URL: shortstack.com
firebellymarketing.com                         #BIN2012
Design Facebook apps and contests.




firebellymarketing.com                                    #BIN2012
Sweepstakes: provides mobile-friendly URL and QR code

          Sweepstakes: allows you to give people extra entries for sharing

          Tabs: create “hot spots” over images - no HTML required

          Tabs: more design options via widgets

          Tabs: wider variety of (and better looking) templates
          STARTS AT $15/monthly


firebellymarketing.com                                                        #BIN2012
/shortstacklab                    @shortstacklab



             Tweet: Use @shortstacklab for mobile-friendly Facebook tabs &
             sweepstakes says @chadrichards #BIN2012


                           URL: shortstack.com
firebellymarketing.com                                                        #BIN2012
TOOL #9




                        URL: offerpop.com
firebellymarketing.com                       #BIN2012
Run engaging viral promotions on Facebook in minutes.




firebellymarketing.com                                        #BIN2012
Photo Contest




firebellymarketing.com                   #BIN2012
Slick-looking photo and video contest interfaces

    Entry process is less cumbersome than some other platforms

    Does not request additional permissions to participate = more entries/votes

    Analytics show how many new fans can be directly attributed to your contest
    FREE TRIAL 14-DAY CAMPAIGN. STARTS AT $10/campaign



firebellymarketing.com                                                     #BIN2012
/offerpop                           @offerpop


           Tweet: Use @offerpop for slick photo and video contests on Facebook
           says @chadrichards #BIN2012


                             URL: offerpop.com
firebellymarketing.com                                                            #BIN2012
TOOL #10




                        URL: northsocial.com
firebellymarketing.com                          #BIN2012
Simple apps for powerful Facebook pages.




firebellymarketing.com                                      #BIN2012
Viral Wave Generator




firebellymarketing.com                          #BIN2012
Deal Share




firebellymarketing.com                #BIN2012
Fun promotional alternatives to the traditional sweepstakes and contests

   Viral Wave Generator: great for booting awareness of a cause across Facebook

   Deal Share: great for raising awareness, growing your community and then
   sending that Facebook traffic into your physical location (once the deal is
   unlocked)
   STARTS AT $30/monthly per page (for all 18 apps)




firebellymarketing.com                                                     #BIN2012
/northsocial                       @northsocial


             Tweet: Check out @northsocial for viral promotions you can run
             on your Facebook page says @chadrichards #BIN2012



                          URL: northsocial.com
firebellymarketing.com                                                         #BIN2012
Facebook Tackle Box:
                              10 Apps & Tools
                              Every Brand Should Use


Chad Richards
Senior Social Media Manager
Firebelly Marketing                    @chadrichards

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Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use

  • 1. Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use Chad Richards Senior Social Media Manager Firebelly Marketing @chadrichards
  • 4. “You’re only as good as the tools you use.” “A tool is only as good as its user.” firebellymarketing.com #BIN2012
  • 5. “You’re only as good as the tools you use.” “A tool is only as good as its user.” firebellymarketing.com #BIN2012
  • 6. TOOL #1 URL: postplanner.com firebellymarketing.com #BIN2012
  • 7. Schedule Facebook posts the easy way. firebellymarketing.com #BIN2012
  • 8. Branded updates (via Your Brand Name) with brand logo + link 5000+ status update recommendations Post to lists of Pages and/or Groups All activity takes place inside Facebook (no need to log in to another site) STARTS AT $4.95/monthly firebellymarketing.com #BIN2012
  • 9. /postplanner @postplanner Tweet: Use @PostPlanner for branded Facebook status updates and status update recommendations says @chadrichards #BIN2012 URL: postplanner.com firebellymarketing.com #BIN2012
  • 10. TOOL #2 URL: pagelever.com firebellymarketing.com #BIN2012
  • 11. Better Facebook analytics than you ever thought possible. firebellymarketing.com #BIN2012
  • 12. Easy-to-read, “pretty” analytics and reports Alerts to major changes on your page (growth rate, consumptions, engaged users, reach and people talking about this) Post tagging: identify which posts are performing best (geo-targeted? questions? links? with a photo? etc.) Page groups: all data in one place so you can see which are performing, identify trends and anomalies FREE TRIAL. STARTS AT $99/monthly (for up to 5 pages) firebellymarketing.com #BIN2012
  • 13. /pagelever @pagelever Tweet: Use @Pagelever for pretty Facebook analytics, page alerts, post tagging and page groups says @chadrichards #BIN2012 URL: pagelever.com firebellymarketing.com #BIN2012
  • 14. TOOL #3 URL: edgerankchecker.com firebellymarketing.com #BIN2012
  • 15. Maximize your Facebook exposure. firebellymarketing.com #BIN2012
  • 19. Get a sense for how your page and content are performing Edgerank-wise Recommendations on optimal post types, times and frequency Best/Worst metrics can help you make posting decisions See how your page compares to other pages in your industry FREE TRIAL. STARTS AT $15/monthly (per page) firebellymarketing.com #BIN2012
  • 20. /edgerankchecker @edgerankchecker Tweet: Use @edgerankchecker to get your Facebook page’s Edgerank score says @chadrichards #BIN2012 URL: edgerankchecker.com firebellymarketing.com #BIN2012
  • 21. TOOL #4 URL: conversocial.com firebellymarketing.com #BIN2012
  • 22. Deliver great customer service on Facebook. firebellymarketing.com #BIN2012
  • 23. Tells you your average response time to fans comments and questions Shows you your fans’ commenting history on your page Creates an audit trail - every action taken by your team is logged FREE TO USE (for one page). $149/monthly firebellymarketing.com #BIN2012
  • 24. /conversocial @conversocial Tweet: Use @conversocial to keep tabs on Facebook fan comments says @chadrichards #BIN2012. URL: conversocial.com firebellymarketing.com #BIN2012
  • 25. TOOL #5 URL: hyperalerts.no firebellymarketing.com #BIN2012
  • 26. The best way to get email alerts. firebellymarketing.com #BIN2012
  • 28. Schedule notifications to suit you (vs Facebook’s auto send) Adds context - shows comments to specific updates Track pages you don’t manage (competitors!) You can use a different email address than the on you use for Facebook IT’S FREE TO USE firebellymarketing.com #BIN2012
  • 29. /hyperalerts n/a Tweet: Use HyperAlerts to keep tabs on your competitors on Facebook says @chadrichards #BIN2012 URL: hyperalerts.no firebellymarketing.com #BIN2012
  • 30. TOOL #6 URL: booshaka.com firebellymarketing.com #BIN2012
  • 31. Increase engagement by recognizing your fans. firebellymarketing.com #BIN2012
  • 35. Identify and celebrate your most active Facebook fans Allows brands to “gamify” interactions Discover other Facebook pages that are popular with your fans - remember, you’re not just “competing” with competitors, but every other page your fans Like. IT’S FREE. PRO VERSION STARTS AT $29/MONTHLY (per page) firebellymarketing.com #BIN2012
  • 36. /pages/Booshaka/144166212275937 @booshaka Tweet: Use @booshaka to find your top fans on Facebook says @chadrichards #BIN2012 URL: booshaka.com firebellymarketing.com #BIN2012
  • 37. TOOL #7 URL: qwaya.com firebellymarketing.com #BIN2012
  • 40. Make folders and templates and save all creative work Tie different Facebook ad accounts to the tool Bulk creation: 2 titles + 2 body texts + 2 images = 8 different ads Compare CTR, clicks + impressions together with goal and e-commerce tracking from Google Analytics so you can graph and analyze a campaign or ad Keyword tracking tool: which received most attention and had best conversion STARTS AT $79/monthly (after free 14-day trial) firebellymarketing.com #BIN2012
  • 41. /qwaya @qwayasocial Tweet: Use @qwayasocial to give your Facebook ads a boost says @chadrichards #BIN2012 URL: qwaya.com firebellymarketing.com #BIN2012
  • 42. TOOL #8 URL: shortstack.com firebellymarketing.com #BIN2012
  • 43. Design Facebook apps and contests. firebellymarketing.com #BIN2012
  • 44. Sweepstakes: provides mobile-friendly URL and QR code Sweepstakes: allows you to give people extra entries for sharing Tabs: create “hot spots” over images - no HTML required Tabs: more design options via widgets Tabs: wider variety of (and better looking) templates STARTS AT $15/monthly firebellymarketing.com #BIN2012
  • 45. /shortstacklab @shortstacklab Tweet: Use @shortstacklab for mobile-friendly Facebook tabs & sweepstakes says @chadrichards #BIN2012 URL: shortstack.com firebellymarketing.com #BIN2012
  • 46. TOOL #9 URL: offerpop.com firebellymarketing.com #BIN2012
  • 47. Run engaging viral promotions on Facebook in minutes. firebellymarketing.com #BIN2012
  • 49. Slick-looking photo and video contest interfaces Entry process is less cumbersome than some other platforms Does not request additional permissions to participate = more entries/votes Analytics show how many new fans can be directly attributed to your contest FREE TRIAL 14-DAY CAMPAIGN. STARTS AT $10/campaign firebellymarketing.com #BIN2012
  • 50. /offerpop @offerpop Tweet: Use @offerpop for slick photo and video contests on Facebook says @chadrichards #BIN2012 URL: offerpop.com firebellymarketing.com #BIN2012
  • 51. TOOL #10 URL: northsocial.com firebellymarketing.com #BIN2012
  • 52. Simple apps for powerful Facebook pages. firebellymarketing.com #BIN2012
  • 55. Fun promotional alternatives to the traditional sweepstakes and contests Viral Wave Generator: great for booting awareness of a cause across Facebook Deal Share: great for raising awareness, growing your community and then sending that Facebook traffic into your physical location (once the deal is unlocked) STARTS AT $30/monthly per page (for all 18 apps) firebellymarketing.com #BIN2012
  • 56. /northsocial @northsocial Tweet: Check out @northsocial for viral promotions you can run on your Facebook page says @chadrichards #BIN2012 URL: northsocial.com firebellymarketing.com #BIN2012
  • 57. Facebook Tackle Box: 10 Apps & Tools Every Brand Should Use Chad Richards Senior Social Media Manager Firebelly Marketing @chadrichards