Email marketing will GIVE YOU $54 for every single $1 spent, but even though it is one of the lowest cost, highest return marketing activity ANY BUSINESS can do to create opportunities for their brand. Despite this, less than 83% of Australian businesses actually - just do it!
We go through the reason why we believe this is the case and what you as a business can do to make the most of this amazing opportunity, if you take the time to do it.
13. OLD vs. NOW
Sales Holds The Power Customer Holds The Power
Sales Answer ALL The Questions Endless Research Options
Sales Enter Process Early Fluid Movement When Buying
Staged Movement Thru Buying Sales Enter Process Late
Buyer Research Difficult Customers Find Most Answers
23. 1. MARKETING
Owns the PIPELINE!
The success or failure of your business depends entirely
on the quality and quantity of sales-ready leads you
generate.
24. 2. MARKETING
Owns INNOVATION!
“Marketing is a tightly integrated effort to discover,
arouse, create and satisfy customer needs.”
25. 3. MARKETING
Owns the INFORMATION!
“It’s often the most important part of the product,
or the product itself. Your information has become
one of the most important differentiator in
competitive markets”
26. why?
is it so hard for people to make email
campaigns happen?
27. perceived
technical ability
no reward no strategy
varied systems no ownership
no conversion plan no specific campaign
no measurement no support/expertise
tech/marketing
cross over
30. “Fundamentally it’s not just about content. it’s about identity, relationships and content ”
INCREASED visibility WORD of Mouth
55%
Blogs on company sites result in This is the primary factor behind 50% of buying
decisions. Interesting content is the TOP 3 reason why
Thought Leadership
55% more visitors.
people follow brands in social media.
97%
Companies with blogs get 97%
more inbound links than others white pa
s pers
37% log
b esentations
37% of marketers say blogs are
pr
ARTICLES
most valuable form of marketing 6 out of 10 Twitter or Facebook users are more
likely to recommend a brand they follow.
infographics
case s podcasts
tudies
eB
oo
ks
INCREASE reach with blogs guides IMPROVES Social Interaction
434%
Compelling content drives successful
more indexed pages social media campaigns - cited by 3 out of
4 marketers as a factor in closing sales.
97% 70%
Of consumers prefer “getting to know” a
more indexed links company via articles rather than ads.
60%
Blogs give sites: More pages + more links = bigger Of consumers feel more positive about a
slice of the search results for your business. company after reading custom content
on its site.
32. 3. BRAIN
1. CURATE: list 2. SUCCESS:
STORMING: Ask
your favourite blog Share your
your friends, off and
posts successes
online
5. MASH UP: “What
4. GUEST: Ask
6. ASK: Speak to
Batman Can Teach
someone to you want
your database and
You About Success”
to connect with
customers
7. MEMORIES: 8. INTERVIEW: Speak 9. REVIEW: Pick a
Revise and revive to your database product/service
old content and customers and review it
33. 10. CHALLENGES: 11. CASE STUDIES:
12. BOOKS: Using popular
Share your Things that work and
book names or titles
Challenges don’t for you
“50 Shades of Email”
13. MOVIES: 14. WATCH A PLAY: This
15. COMICS: Super
Characters & is incredibly stimulating and
heroes make great
stories trigger better than watching a
article themes
ideas movie!
16. TV: Choose popular 17. TRENDS: Use
18. CELEBRITY:
shows with your Google trends it will
Any one will do!
audience boost your hits!
34. 19. GET PERSONAL:
20. TAKE A WALK:
Personal stories
This will restart your
ALWAYS connect
brain!
21. RECYCLE: 22. STEREOTYPES:
Take your old information Deal with you industry
and recycle them! stereotypes head on
35. We ASSUME too much...
i.e. Frankenstein was a nice guy trapped in a monsters body!
44. 9 steps to keeping it simple
1. GIVE one person SOLE ownership and time to complete the task
2. GRAB your contacts (EVERYTHING from EVERYWHERE)
3. DEFINE what your business wants to be known for (3 words)
4. FIND OUT what your customers biggest problems are
5. WRITE OUT a lot of headlines and bullet points to solve it
6. ORGANISE them based on related products & services
7. OUTSOURCE your brief to a writer (you WON’T do it!)
8. ADD & LINK your articles to your email & hit send!
9. RECORD your results and improve on them next time