First Retail Group's presentation as part of their strategic partnership with Massey University's Centre for Advanced Retail Studies. Delivered at ASB's The Cube, Auckland Waterfront, November 9, 2016

2. The Purposeful Consumer
Our audience has changed forever
- Time poor & lifestyle conscious
- Demand & expect empowerment
- Must see the value proposition
- Absolute comfort in digital channels

3. The Retail Landscape
Old rules are rarely still relevant
- Changing how retailers connect customers
- ‘Blended’ relationships are trending
- Favouring retailers that differentiate
- Digital visibility prioritises success

4. Retail Property Dynamics
Location increasingly influences success
- Retailers’ needs are changing
- Scale a focus for many chains
- Convenience a growing factor
- F&B often the new anchor

5. Omnichannel
Stemming spending attrition
- Enabled startling successes
- Helped provinces & regions fight back
- Exerts greater influence on consumer behaviour
- Kept retail on-radar with consumers

6. Where Next?
Formulas for success are becoming clear
- Experiential retail environments
- Stores as lifestyle destinations
- Goodwill shared instore & online
- Reaching beyond traditional boundaries
- Best practice within reach

7. THANK YOU