1. desarrollo mobile
Lic.
Maximiliano
Firtman
firt.mobi
@firt
Tucumán,
22
ago
2012
Thursday, August 23, 12

2. quién soy?
mobile+web
@firt
Thursday, August 23, 12

3. speaker
Thursday, August 23, 12

4. entupalma
Thursday, August 23, 12

5. profesor
Thursday, August 23, 12

6. Cursos y Libros
HTML5
Android
iOS
BlackBerry
Windows Phone
ITMaster.com.ar @ITMasterCursos
Thursday, August 23, 12

7. ITMaster.com.ar
@ITMasterCursos
Thursday, August 23, 12

8. books
Image from my house
Thursday, August 23, 12

9. Thursday, August 23, 12

10. Thursday, August 23, 12

11. Thursday, August 23, 12

12. Thursday, August 23, 12

13. empecemos
Thursday, August 23, 12

14. ¿Qué es mobile?
Thursday, August 23, 12

15. Mobile=?
Thursday, August 23, 12

16. Thursday, August 23, 12

17. Teléfono
Thursday, August 23, 12

18. Thursday, August 23, 12

19. Thursday, August 23, 12

20. Thursday, August 23, 12

21. Thursday, August 23, 12

22. Thursday, August 23, 12

23. Thursday, August 23, 12

24. Thursday, August 23, 12

25. Thursday, August 23, 12

26. Thursday, August 23, 12

27. Thursday, August 23, 12

28. Thursday, August 23, 12

29. Thursday, August 23, 12

30. Thursday, August 23, 12

31. Thursday, August 23, 12

32. Thursday, August 23, 12

33. Thursday, August 23, 12

34. Thursday, August 23, 12

35. Thursday, August 23, 12

36. ¿es un teléfono
nada más?
Thursday, August 23, 12

37. ¿Cómo evolucionó?
Thursday, August 23, 12

38. Thursday, August 23, 12

39. DATOS
7
mil
millones
Thursday, August 23, 12

40. DATOS
75%
mobile
Thursday, August 23, 12

41. DATOS
5.5
mil
millones
Thursday, August 23, 12

42. DATOS
110%
mobile
Thursday, August 23, 12

43. DATOS
45
millones
Thursday, August 23, 12

44. ventajas
Thursday, August 23, 12

45. FOCO
Thursday, August 23, 12

46. FOCO
Images
from
@lukew
Thursday, August 23, 12

47. CONTEXTO
Images
from
@lukew
Thursday, August 23, 12

48. CONTEXTO
Thursday, August 23, 12

49. CONTEXTO
Thursday, August 23, 12

50. CONTEXTO
Thursday, August 23, 12

51. ES MIO
Thursday, August 23, 12

52. Thursday, August 23, 12

53. VIAJA
CONMIGO
Thursday, August 23, 12

54. ¿Cuántos
Menen
su
teléfono
a
menos
de
un
metro
ahora?
Thursday, August 23, 12

55. ¿Cuántos
tuvieron
su
teléfono
a
menos
de
un
metro
mientras
dormían?
Thursday, August 23, 12

56. ¿Cuántos
tuvieron
su
teléfono
a
menos
de
un
metro
mientras
estaban
en
el
baño?
Thursday, August 23, 12

57. ESTÁ
CERCA
MIO
Thursday, August 23, 12

58. 24x7
Thursday, August 23, 12

59. ACCESO
DIARIO
Thursday, August 23, 12

60. ¿Cuántas veces
mirás la pantalla
por día?
Thursday, August 23, 12

61. Si recibís una
alerta, ¿cuánto
tardás en verla?
Thursday, August 23, 12

62. MEJOR
NEGOCIO
Thursday, August 23, 12

63. MEJOR
NEGOCIO
• 543
millones
de
usuarios
acMvos
en
Facebook
móvil
•
Los
usuarios
de
Facebook
en
el
móvil
son
el
doble
de
acMvos
Thursday, August 23, 12

64. CRECIMIENTO
Thursday, August 23, 12

65. RETOS
Thursday, August 23, 12

66. to by World of Good (Flickr) - Falklands / Malvinas Islands
66
Thursday, August 23, 12

67. muchas preguntas
Photo by wayneandwax (Flickr)
67
Thursday, August 23, 12

68. muchas plataformas
Thursday, August 23, 12
68

69. necesitamos
especializarnos
69
Thursday, August 23, 12

70. sobrepasar el odio
de los usuarios
Thursday, August 23, 12

71. Thursday, August 23, 12

72. Thursday, August 23, 12

73. Thursday, August 23, 12

74. Thursday, August 23, 12

75. Thursday, August 23, 12

76. Thursday, August 23, 12

77. Thursday, August 23, 12

78. discriminación de
usuarios
Thursday, August 23, 12

79. no minimizar
Thursday, August 23, 12

80. ¿Cómo
hago?
Thursday, August 23, 12

81. ¿Cómo
hago?
Thursday, August 23, 12

82. modelos de negocio
Thursday, August 23, 12

83. modelos de negocio
‣ cadena de valor
Thursday, August 23, 12

84. modelos de negocio
‣ cadena de valor
antes 2008
Thursday, August 23, 12

85. modelos de negocio
Thursday, August 23, 12

86. modelos de negocio
‣ evitar competencia
Thursday, August 23, 12

87. modelos de negocio
‣ evitar competencia
‣ publicidad
Thursday, August 23, 12

88. modelos de negocio
‣ evitar competencia
‣ publicidad
‣ venta en tiendas
Thursday, August 23, 12

89. modelos de negocio
‣ evitar competencia
‣ publicidad
‣ venta en tiendas
‣ contenido dentro de la app
Thursday, August 23, 12

90. modelos de negocio
‣ evitar competencia
‣ publicidad
‣ venta en tiendas
‣ contenido dentro de la app
‣ suscripciones
Thursday, August 23, 12

91. modelos de negocio
‣ evitar competencia
‣ publicidad
‣ venta en tiendas
‣ contenido dentro de la app
‣ suscripciones
‣ freemium
Thursday, August 23, 12

92. ¿Cómo
implemento?
Thursday, August 23, 12

93. nativo
vs
web
Thursday, August 23, 12

94. código nativo
vs
javascript
Thursday, August 23, 12

95. UI nativa
vs
HTML/CSS
Thursday, August 23, 12

96. navegador
vs
instalación
y tiendas
Thursday, August 23, 12

97. distribución
Thursday, August 23, 12

98. distribución
‣ sitios web para móviles
Thursday, August 23, 12

99. distribución
‣ sitios web para móviles
‣ sitios web instalados
Thursday, August 23, 12

100. distribución
‣ sitios web para móviles
‣ sitios web instalados
‣ apps
Thursday, August 23, 12

101. distribución
‣ sitios web para móviles
‣ sitios web instalados
‣ apps
‣ ebooks
Thursday, August 23, 12

102. distribución
‣ sitios web para móviles
‣ sitios web instalados
‣ apps
‣ ebooks
‣ para smartphones y tablets
Thursday, August 23, 12

103. ejemplos
Thursday, August 23, 12

104. apps
Thursday, August 23, 12

105. apps
‣ html5
Thursday, August 23, 12

106. apps
‣ html5
‣ plataformas nativas
Thursday, August 23, 12

107. apps
‣ html5
‣ plataformas nativas
‣ unión de ambas?
Thursday, August 23, 12

108. apps
Thursday, August 23, 12

109. nativo
Thursday, August 23, 12

110. nativo
‣ ventajas
Thursday, August 23, 12

111. nativo
‣ ventajas
‣ desventajas
Thursday, August 23, 12

112. sitios web
Thursday, August 23, 12

113. sitios web
‣ html5
Thursday, August 23, 12

114. sitios web
‣ html5
‣ responsive web design
Thursday, August 23, 12

115. sitios web
‣ html5
‣ responsive web design
‣ mobile web
Thursday, August 23, 12

116. sitios web
‣ html5
‣ responsive web design
‣ mobile web
‣ ganar lealtad
Thursday, August 23, 12

117. MOBILE WEB USAGE!
Smartphones, Smartphones,
Social,Phones, Social,Phones,
Feature,
Feature,Phones,
Phones,
MARKET SHARE!
Thursday, August 23, 12

118. Thursday, August 23, 12

119. Thursday, August 23, 12

120. Thursday, August 23, 12

121. Thursday, August 23, 12

122. Thursday, August 23, 12

123. Otras plataformas
Samsung Bada
Series 40
Tizen
Firefox OS
Thursday, August 23, 12

124. Thursday, August 23, 12

125. cuando decimos mobile html5…
desde la perspectiva de un
desarrollador, es el
uso de HTML, CSS y JavaScript
para crear aplicaciones móviles
(en el browser o instalables)
Thursday, August 23, 12

126. Thursday, August 23, 12

127. html5
Thursday, August 23, 12

128. html5
Thursday, August 23, 12

129. ventajas de html5
Thursday, August 23, 12

130. ventajas de html5
‣ multiplataforma
Thursday, August 23, 12

131. ventajas de html5
‣ multiplataforma
‣ apis
Thursday, August 23, 12

132. ventajas de html5
‣ multiplataforma
‣ apis
‣ know how
Thursday, August 23, 12

133. ventajas de html5
‣ multiplataforma
‣ apis
‣ know how
‣ “future friendly”
Thursday, August 23, 12

134. desventajas de html5
Thursday, August 23, 12

135. desventajas de html5
‣ multiplataforma
Thursday, August 23, 12

136. desventajas de html5
‣ multiplataforma
‣ subestimación
Thursday, August 23, 12

137. desventajas de html5
‣ multiplataforma
‣ subestimación
‣ rendimiento
Thursday, August 23, 12

138. desventajas de html5
‣ multiplataforma
‣ subestimación
‣ rendimiento
‣ compilación vs full-screen vs web
Thursday, August 23, 12

139. desventajas de html5
‣ multiplataforma
‣ subestimación
‣ rendimiento
‣ compilación vs full-screen vs web
‣ interfaz nativa
Thursday, August 23, 12

140. responsive design
Thursday, August 23, 12

141. apps
multiplataforma
Thursday, August 23, 12

142. Thursday, August 23, 12

143. Thursday, August 23, 12

144. Thursday, August 23, 12

145. Thursday, August 23, 12

146. Thursday, August 23, 12

147. Thursday, August 23, 12

148. Thursday, August 23, 12

149. Thursday, August 23, 12

150. Thursday, August 23, 12

151. Thursday, August 23, 12

152. ¿Hacia dónde
vamos?
Thursday, August 23, 12

153. Thursday, August 23, 12

154. Thursday, August 23, 12

155. Thursday, August 23, 12

156. Los
móviles
son
los
autos
voladores
Thursday, August 23, 12

157. Thursday, August 23, 12

158. creatividad
Thursday, August 23, 12

159. buenas prácticas
Thursday, August 23, 12

160. no seas fanático
photo by Kurt Christensen (flickr)
Thursday, August 23, 12

161. multiplataforma
Thursday, August 23, 12

162. no asustarse
Thursday, August 23, 12

163. mejor experiencia
para cada contexto
Thursday, August 23, 12

164. GRACIAS!
firtman@gmail.com
twier.com/firt
www.itmaster.com.ar
Pictures
from
freedigitalphotos.net
Thursday, August 23, 12