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The art of observation coffee shops
- 1. The art of observation Coffee shops in Australia Coffee Shop 1 • Smelly as he just cleaned the floor • Food is fresh but there is something unhygienic about food bar & preparation • Focused on existing customers • Interested in making money but don’t want to spend time thinking about it • Register at front of shop and doesn’t keep people in shop • Crappy environment e.g. music, interior
- 2. The art of observation Coffee shops in Australia Coffee Shop 2 • Clean • Just focused on coffee • Cramped with poor seating area • ‘It’s all about me’ attitude • Not inviting • High traffic area but doesn’t leverage the location • Bad signage • Crappy coffee • Not interested in existing clients
- 3. The art of observation Coffee shops in Australia Coffee Shop 3 • Clean • Just focused on high margin meals • Cramped with poor seating area • No repoire with clients • Average signage • High traffic area but doesn’t leverage the location • Bad signage • Crappy coffee • Only shop that sells wine
- 4. The art of observation Coffee shops in Australia Coffee Shop 4 • Clean • Fresh food with a country theme • Low turnover • Don’t know how they make money • A lot of staff • Friendly • Relaxed atmosphere
- 5. The art of observation Coffee shops in Australia Coffee Shop 5 • It’s all about me • No customers during day – heaps in morning • Organic theme with stories on walls • Dark • Don’t know how they make money • No seating – have to stand in courtyard • No food, it’s all about high turnover of coffee • 6 staff
- 6. The art of observation Coffee shops in Australia Coffee Shop 5 • It’s all about me • Dark • Don’t know how they make money • No seating – have to stand in courtyard • No food, it’s all about high turnover of coffee • 2 staff • Heaps of competition • No reason to stay or go there • No extra product to sell