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The Life of <p>

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The Life of <p>
with Jason Pamental

Presented at FITC Toronto 2015
More info at www.fitc.ca

OVERVIEW
Beautiful, Readable, Responsive Typography from the Inside Out.

Typographic design has been evolving and improving for centuries, but it’s only been in the past few years that we’ve been able to bring that design sensibility to the web in a meaningful way. We’ll look at design from the content out—starting with the smallest chunk of content: the paragraph. Even inside this smallest component, there is a whole world to explore: paragraph styles over time, link styles, heading relationships, pull quotes and more.

We’ll explore the varying ways the lowly <p> has been designed in print—from the earliest printed works on through to today—and look at how those styles can be implemented in clean, repeatable, reusable CSS that looks good and requires little-to-no manual intervention from your content editors. The best design for the web has to be in a system that can move, scale and adapt to any screen: from wearables to phones to laptops and beyond. Great typography is the most secure foundation, so it pays to get it right. Making sure that your design remains usable, fast, consistent and compelling as content changes and scales is critical to its success.

A journey of a thousand miles begins with a single step—and every great story starts with a single <p>.

OBJECTIVE
Learn about the elements of typographic style for the responsive web.

TARGET AUDIENCE
Print/web designers and front-end developers.

ASSUMED AUDIENCE KNOWLEDGE
Basic knowledge of typography, HTML & CSS.

FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How really responsive design starts from the content out.
How to start with the smallest chunk of content (the <p>) and build a typographic system around it.
How much traditional typographic design techniques can be translated for the web (and how to do it!).
How to implement web fonts properly for best performance and UX.
How to choose between free, self-hosted and service-based fonts (and why!).

Published in: Design
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The Life of &lt;p>

  1. 1. the life of <p> bringing digital products to life with type & typography Jason Pamental / @jpamental / Lead UX Strategist
  2. 2. A bit about your guide • Lead UX Strategist at Fresh Tilled Soil • Have found peace, even with IE6–8 • Believe the best aspects of design are often never seen • Author of Responsive Typography from O’Reilly (bit.ly/rwtbook) • Husband, father, son, brother, tinkerer, teacher & student • Walker of @aProperCollie
  3. 3. Tristan, @aProperCollie
  4. 4. Type & Typography on the Web not such strange bedfellows after all
  5. 5. –Beatrice Ward, circa 1933 “the clothes which words wear”
  6. 6. Begin at the Beginning
  7. 7. –Mark Boulton, March 24th, 2011 “create layouts from the content out”
  8. 8. –Elliot Jay Stocks, October 7th, 2011 “designing from the type outwards”
  9. 9. So we narrow the focus.
  10. 10. –Tao Te Ching, ascribed to Laozi “A journey of a thousand li starts beneath one’s feet”
  11. 11. so a volume of a 
 thousand lines begins 
 with a single <p>
  12. 12. parallaxel processing
  13. 13. *Atomic design, anyone? Image from bradfrost.com We design in visual systems, building patterns of objects & code
  14. 14. So what’s the most basic primitive of content itself?
  15. 15. So what’s the most basic primitive of content itself?
  16. 16. The American Spelling Book by Noah Webster, courtesy of merrycoz.org
  17. 17. The American Spelling Book by Noah Webster, courtesy of merrycoz.org
  18. 18. AVING examined the first part of the new Grammatical Institute of the 
 English Language, published by Mr. Noah Webster we are of opinion, that it is far preferable, in the plan and execution, to Dilworth's or any other Spelling Book, which has been introduced into [o]ur schools. In these the entire omission of the rules of pronunciation is a capital defect, which very few of the parents, schoolmasters or mistresses, employed in teaching children the first rudiments have sufficient knowledge to supply… H The American Spelling Book by Noah Webster, courtesy of merrycoz.org
  19. 19. <p>
  20. 20. a thought; Cogito, ergo sum. –René Descartes, circa 1629
  21. 21. an idea; Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. –Marie Curie
  22. 22. * thanks Wikipedia a basic unit of discourse*; Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. –President Abraham Lincoln, 1863
  23. 23. παράγραφος (paragraphos) http://www.shadycharacters.co.uk/2011/02/the-pilcrow-part-1/
  24. 24. παράγραφος (paragraphos)
  25. 25. παράγραφος (paragraphos) p { position: relative; } p:before { content: "2E0F"; position: absolute; left: 0; top: 0.1em; }
  26. 26. Middle Ages: The Pilcrow Years http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/
  27. 27. Middle Ages: The Pilcrow Years http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/ ¶
  28. 28. as it was, so it can be Medium Daily Digest
  29. 29. as it was, so it can be Medium Daily Digest
  30. 30. Middle Ages: The Pilcrow Years
  31. 31. Middle Ages: The Pilcrow Years p { display: inline; } p:after { content: "00B6"; }
  32. 32. late 15th century & onward
  33. 33. late 15th century & onward
  34. 34. when I indent, I prefer 1em
  35. 35. late 15th century & onward p { margin-bottom: 0; text-indent: 1em; // naturally }
  36. 36. block party http://typecast.qwriting.qc.cuny.edu/2012/11/28/a-typewriter-links-ideas-to-their-owners/
  37. 37. block party Not ignoring what is good, I am quick to perceive a horror, and could still be social with it—would they let me—since it is but well to be on friendly terms with all the inmates of the place one lodges in. By reason of these things, then, the whaling voyage was welcome; the great flood-gates of the wonder-world swung open, and in the wild conceits that swayed me to my purpose, two and two there floated into my inmost soul, endless processions of the whale, and, mid most of them all, one grand hooded phantom, like a snow hill in the air.
  38. 38. block party Not ignoring what is good, I am quick to perceive a horror, and could still be social with it—would they let me—since it is but well to be on friendly terms with all the inmates of the place one lodges in. By reason of these things, then, the whaling voyage was welcome; the great flood-gates of the wonder-world swung open, and in the wild conceits that swayed me to my purpose, two and two there floated into my inmost soul, endless processions of the whale, and, mid most of them all, one grand hooded phantom, like a snow hill in the air. p { margin-bottom: 1em; }
  39. 39. last line without any orphans
  40. 40. last line without any orphans wt.fix({ elements: 'p', chars: 10, method: 'nbsp', event: 'resize' }); http://bit.ly/rt-widotamer
  41. 41. a dash of dashes
  42. 42. a dash of dashes
  43. 43. a dash of dashes
  44. 44. a dash of dashes
  45. 45. a dash of dashes
  46. 46. a dash of dashes
  47. 47. a dash of dashes .hyphens { word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; -ms-hyphens: auto; -o-hyphens: auto; hyphens: auto; text-align: justify; } JS alternative: http://mnater.github.io/Hyphenator/
  48. 48. drop it like a cap
  49. 49. drop it like a cap http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
  50. 50. drop it like a cap p:first-of-type:first-letter, .lt-ie9 p:first-letter { font-size: 5em; font-family: ‘Bluntz W00’; font-size: 5em; color: 5em; line-height: 0.9em; float: left; padding-right: 0.05em; margin-top: -0.125em; } http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
  51. 51. first-line of defense
  52. 52. first-line of defense p:first-line { font-size: 1.1em; font-weight: bold; }
  53. 53. link it, link it good
  54. 54. link it, link it good
  55. 55. link it, link it good
  56. 56. link it, link it good
  57. 57. link it, link it good
  58. 58. link it, link it good .nicelink { font-size: 5em; text-shadow: 1px 0 0 #fff, 1px 0 0 #fff, 
 -1px 0 0 #fff, -1px 0 0 #fff; background-image: linear-gradient(to bottom, 
 transparent, rgba(#00194d, 0) 75%, 
 rgba(#00194d, 0.85) 75%, transparent)); background-repeat: repeat-x; background-size: 2px 2px; background-position: 0 0.8em; display: inline; word-break: break-word; }
  59. 59. a flare for the dramatic
  60. 60. a flare for the dramatic .otf { -moz-font-feature-settings: "dlig=1","liga=1"; -moz-font-feature-settings: "dlig" 1, "liga" 1; -webkit-font-feature-settings: "dlig" 1, "liga" 1; -ms-font-feature-settings: "dlig=1", "liga=1"; -o-font-feature-settings: "dlig" 1,"liga" 1; font-feature-settings: "dlig" 1,"liga" 1; } https://github.com/jpamental/otfeatures
  61. 61. much ado & giving us nothing 12.15 sec
  62. 62. much ado & giving us nothing
  63. 63. much ado & giving us nothing
  64. 64. much ado & a tiny bit better 7.1 sec
  65. 65. much ado & on our merry way 5.1 sec
  66. 66. much ado & on our merry way p { font-family: “Playfair Display", serif; font-size: 1.5em; } .wf-inactive p { font-family: "Times New Roman", serif; font-size: 1.575em; letter-spacing: 0.1px; } https://github.com/typekit/webfontloader
  67. 67. just what is the perfect <p>? question:
  68. 68. answer: the right one for your project
  69. 69. The Seattle Times
  70. 70. Buzzfeed
  71. 71. The Shape of Design
  72. 72. The Shape of Design
  73. 73. the only wrong answer no answer at all
  74. 74. thank you Jason Pamental @jpamental typefaces: Salomé & Scala Sans photoography: unless otherwise noted, photos by @jpamental slides: slideshare.net/jpamental code: github.com/jpamental book: bit.ly/rwtbook

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