Research was running from January 28 - February 16, 2015. Research tools is online & offline questionnaires. The purpose of this research is to analyse the behaviour of student market toward self-development program and customer journey map of Path & Instagram. 136 Respondents from: 1. Faculty of Law 2. Faculty of Economics 3. FISIP 4. FIB 5. Faculty of Agriculture 6. Faculty of Medical

1. Market Research Report
AIESEC in Universitas Andalas

2. This result
will define
marketing
strategy
(G-T-C-M)
Date : Dec 27, 2014 – Feb 16, 2015
Number of Responden : 136
Entity : AIESEC UNAND
Market Research Report | AIESEC in Universitas Andalas

3. Questionnaire Report
Questionnaire Report | AIESEC in Universitas Andalas

4. General Information
62% 38%
Questionnaire Report | AIESEC in Universitas Andalas
Field of study :
30% Medical
22% Economics
0,05 % FISIP
15% Law
10% Pertanian
14% FIB
97% of them need self-development program

5. Medical
Include:
Psychology
Medical
Public Health
Nursery
Total respondent: 42
76% are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas

6. Medical
95% of them, think Self-
Leadership-Development
is important.
62% of them think of
Leadership Training &
Public Speaking skill when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
62% of them don’t want to
go to the program because
not interested with the
program & have no time
57% of them want to go to
the program because they
want to develop their
potential

7. Medical
Based on research in Medical Faculty, the results are :
- Socio economic status : 52% would spend >Rp 500.000
- Do they need AIESEC’s program or not : Yes (based on
their assumption on the importance of leadership
development)
- Channel that we can use : 66% through social
media/blog & Website (online channel)
Message and content : Knowledge, Information,
Motivation
Questionnaire Report | AIESEC in Universitas Andalas

8. Medical
40% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
95% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

9. to Medical Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

10. Medical
MOTIVATION
(Path)
Main Words:
•Knowledge
•Trend/Existence
What motivates Medical students to use
Path
Questionnaire Report | AIESEC in Universitas Andalas

11. Medical
MESSAGES
(Path)
Main Words:
•Postivism
•New Places
•Information/References
What kind of message Medical student
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

12. Medical
CREDIBILITY
(Path)
Main Words:
•Close Friends
•If make sense
•Booming/Popular
What makes Medical student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

13. Medical
BARRIER
(Path)
Main Words:
•Jaringan/Loading
•Too personal
What makes Medical student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

14. to Medical Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

15. Medical
MOTIVATION
(Instagram)
Main Words:
What motivates Medical student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
•Information
•Interetsting pictures
•More wider/universal

16. Medical
MESSAGE
(Instagram)
Main Words:
•Motivation
•Online Shop
•Updates from Friends
What kind of message Medical
student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

17. Medical
CREDIBILITY
(Instagram)
Main Words:
•If make sense
•Documentation
•Source
What makes Medical student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

18. Medical
BARRIER
(Instagram)
Main Words:
•Network
•Spam/Hoax
•Unecessary infos
What makes Medical students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

19. Economics
Include:
Management
Accounting
Economics
Total respondent: 30
80% are in the year 2013, 2014
Questionnaire Report | AIESEC in

20. Economics
100% of them, think Self-
Leadership-Development
is important.
40% of them think of
Public Speaking when
they heard self
development program
Questionnaire Report | AIESEC in
33% of them don’t want to
go to the program because
have no time & 30%
because the program is
boring
83% of them want to go to
the program because they
want to develop their
potential

21. Economics
Based on research in Economics Faculty, the results are
- Socio economic status : 50% spend >Rp 500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 76% prefer to Website &
Social Media/Blog
- Message and content :
Questionnaire Report | AIESEC in

22. Economics
50% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
100% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

23. to Economics Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

24. Economics
MOTIVATION
(Path)
Main Words:
•Information
•Up-to-date/New
things
What motivates Economics students to
use Path
Questionnaire Report | AIESEC in Universitas Andalas

25. Economics
MESSAGES
(Path)
Main Words:
•Motivation
•Quotes
•New things/Up-to-Date
What kind of message Economics student
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

26. Economics
CREDIBILITY
(Path)
Main Words:
•Sumber
•Teman
What makes Economics student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

27. Economics
BARRIER
(Path)
Main Words:
•Jaringan/Loading
•Membosankan
•Spamming
What makes Economics student
unwilling to usePath
Questionnaire Report | AIESEC in Universitas Andalas

28. to Economics Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

29. Economics
MOTIVATION
(Instagram)
Main Words:
•Informasi
•Gambar-gambar
menarik
What motivates Economics student to
use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

30. Economics
MESSAGE
(Instagram)
Main Words:
•Motivasi
•Online Shop/Jualan
•Hiburan/Lucu
•Gambar yang menarik
What kind of message Economics
student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

31. Economics –
CREDIBILITY
(Instagram)
Main Words:
•Testimoni
•Dokumentasi/Ada Foto
What makes Economics student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

32. Economics –
BARRIER
(Instagram)
Main Words:
•Spam
•Jaringan
•Alay (?)
What makes economics students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

33. Law
Include:
-
Total respondent: 21
90 % are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas

34. Law
95% of them, think Self-
Leadership-Development
is important.
47% of them think of
Public Speaking skill when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
52% of them don’t want
to go to the program
because the program is
boring and Expensive
42% of them want to go to
the program because they
want to develop their
potential

35. Law
Based on research in Law Faculty, the results are
- Socio economic status : 42% for Rp 1.000.000 – Rp
3.500.000 and 28% for < Rp 500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 52% Social Media/Blog &
Website
- Message and content :
Questionnaire Report | AIESEC in Universitas Andalas

36. Law
57% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
95% of them think
leadership development
program is important
Questionnaire Report | AIESEC in

37. to Law Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

38. Law
MOTIVATION
(Path)
Main Words:
•Universal/Luas
What motivates Law students to use Path
Questionnaire Report | AIESEC in Universitas Andalas

39. Law
MESSAGES
(Path)
Main Words:
•Quotes
•Update dari Teman
What kind of message Law student
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

40. Law
CREDIBILITY
(Path)
Main Words:
•Dari teman
•Tidak sepenuhnya
percaya
What makes Law student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

41. Law
BARRIER
(Path)
Main Words:
•Hoax
•Quota
•Maistream
What makes Law student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

42. to Law Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

43. Law
MOTIVATION
(Instagram)
Main Words:
•Hal Menarik
•Foto
•Online Shop
What motivates Law student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

44. Law
MESSAGE
(Instagram)
Main Words:
• Hal bermanfaat
•Online Shop
•Beasiswa
•Motivasi
What kind of message Law student
looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

45. Law
CREDIBILITY
(Instagram)
Main Words:
•Sumber
What makes Lawq student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

46. Law
BARRIER
(Instagram)
Main Words:
•Kurang Lengkap
•Membosankan
What makes economics students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

47. FIB
Include:
English Literature
History
Indonesian Literature
Local Literature
Japanese Literature
Total respondent: 20
85% are in the year 2012, 2013
Questionnaire Report | AIESEC in Universitas Andalas

48. FIB
95% of them, think Self-
Leadership-Development
is important.
55% of them think of
Public Speaking skill &
Leadership Training when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
80% of them don’t want to
go to the program because
Program is boring, Don’t
have time & Not interested
with program
45% of them want to go to
the program because they
want to develop their
potential

49. FIB
Based on research in FIB, the results are
- Socio economic status : 45% for Rp 1.000.000 – Rp
4.500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 32% Social Media/Blog &
Website
Questionnaire Report | AIESEC in Universitas Andalas

50. FIB
60% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
95% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

51. to FIB Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

52. FIB
MOTIVATION
(Path)
Main Words:
•Ikut trend
•Ikut Teman
•Informasi
What motivates FIB students to use Path
Questionnaire Report | AIESEC in Universitas Andalas

53. FIB
MESSAGES
(Path)
Main Words:
•Hiburan
•Menarik
•Positif
What kind of message FIB student looked
for on Path
Questionnaire Report | AIESEC in Universitas Andalas

54. FIB
CREDIBILITY
(Path)
Main Words:
•Bukti
•Orang yang dikenal
What makes FIB student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

55. FIB
BARRIER
(Path)
Main Words:
•Tidak terlalu percaya
What makes FIB student unwilling
to use Path
Questionnaire Report | AIESEC in Universitas Andalas

56. to FIB Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

57. FIB
MOTIVATION
(Instagram)
Main Words:
•Informasi
•Foto/Gambar
•Updates
What motivates FIB student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

58. FIB
MESSAGE
(Instagram)
Main Words:
•Menarik
•Hiburan/Lelucon
What kind of message FIB student
looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

59. FIB
CREDIBILITY
(Instagram)
Main Words:
•Gambar
•Sumber
What makes FIB student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

60. FIB
BARRIER
(Instagram)
Main Words:
•Spam
•Informasi tidak penting
What makes FIB students unwilling
to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

61. FISIP
Include:
Sociology
State Administration
International Relations
Communication Science
Total respondent: 8
100 % are in the year 2012
Questionnaire Report | AIESEC in Universitas Andalas

62. FISIP
100% of them, think Self-
Leadership-Development
is important.
62% of them think of
Leadership training when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
37% of them don’t want
to go to the program
because the program is
boring
50% of them want to go to the
program because they want to
develop their potential , 50%
of them want to go to the
program because they Want to
get new experience

63. FISIP
Based on research in FISIP, the results are
- Socio economic status : 62% for Rp 1.000.000 – Rp
2.500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 87% Social Media/Blog &
Website
Questionnaire Report | AIESEC in Universitas Andalas

64. FISIP
75% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
100% of them think
leadership development
program is important
Questionnaire Report | AIESEC in

65. to FISIP Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

66. FISIP
MOTIVATION
(Path)
Main Words:
•Positivism
What motivates FISIP students to use
Path
Questionnaire Report | AIESEC in Universitas Andalas

67. FISIP
MESSAGES
(Path)
Main Words:
•Motivation/Positivism
What kind of message FISIPstudent
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

68. FISIP
CREDIBILITY
(Path)
Main Words:
•Source
What makes FISIP student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

69. FISIP
BARRIER
(Path)
Main Words:
•Hoax/Untrusted
What makes FISIP student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

70. to FISIP Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

71. FISIP
MOTIVATION
(Instagram)
Main Words:
•Updates
What motivates FISIP student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

72. FISIP
MESSAGE
(Instagram)
Main Words:
•Positivism/Motivation
•Online Shop
What kind of message FISIP student
looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

73. FISIP
CREDIBILITY
(Instagram)
Main Words:
•Source
What makes FISIP student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

74. FISIP
BARRIER
(Instagram)
Main Words:
•Private account
•Hoax
What makes FISIP students unwilling
to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

75. PERTANIAN
Include:
-
Total respondent: 14
100 % are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas

76. PERTANIAN
100% of them, think Self-
Leadership-Development
is important.
50% of them think of
Leadership training &
Public Speaking when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
57% of them don’t want
to go to the program
because of expensive cost
71% of them want to go to
the program because they
want to develop their
potential

77. PERTANIAN
Based on research in Pertanian Faculty, the results are
- Socio economic status : 50< % for Rp 500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 50% Social Media/Blog
Questionnaire Report | AIESEC in Universitas Andalas

78. PERTANIAN
42% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
100% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

79. to PERTANIAN Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

80. PERTANIAN
MOTIVATION
(Path)
Main Words:
•Easy to use
•References
What motivates PERTANIAN students to
use Path
Questionnaire Report | AIESEC in Universitas Andalas

81. PERTANIAN
MESSAGES
(Path)
Main Words:
•Motivation
What kind of message PERTANIAN
student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

82. PERTANIAN
CREDIBILITY
(Path)
Main Words:
•Makes sense
•Not entirely believe
What makes PERTANIAN student believe
in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

83. PERTANIAN
BARRIER
(Path)
Main Words:
•Bad Connection
What makes PERTANIAN student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

84. to PERTANIAN Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

85. PERTANIAN
MOTIVATION
(Instagram)
Main Words:
•Easy to use
•Fun/Enterntain
What motivates PERTANIAN student to
use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

86. PERTANIAN
MESSAGE
(Instagram)
Main Words:
•Motivation
What kind of message PERTANIAN
student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

87. PERTANIAN
CREDIBILITY
(Instagram)
Main Words:
•Source
•Follower
What makes PERTANIAN student believe
in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

88. PERTANIAN
BARRIER
(Instagram)
Main Words:
•Connection
•Quota
What makes PERTANIAN students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas