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Digital Talent in Birmingham to Accelerate your Business
- 1. Digital talent to accelerate your business Rebecca Wheatley @fivebrand @impact_futures
- 2. Birmingham is uniquely positioned to accelerate brands in the digital space.
- 3. Why? We have access to the biggest pool of digital native talent in Europe. • Birmingham is the most youthful major city in Europe* • Under 25’s account for nearly 40% of our population • Birmingham’s population will grow to 1.1 million in 2018 and 1.17 million by 2028 – more than twice that of Manchester • We have access over 340,000 students and 120,000 graduates and 14,000 international students within an hour’s drive of the city, drawn from the 15 universities within reach • More languages are spoken than any other UK city
- 4. Is that relevant? • Digital communication skills will become key to building sustainable businesses It is done best by digital natives • The young and diverse population of the region are your future customers • You have the business savvy, Brum’s young people have the digital skills • They are creative, risk takers and have grown up online
- 5. How digital natives grow your brand Authentic, engaging communication Build Existing Customer Relationships Create New Customer Relationships Sale s
- 6. What to look for in digital communicators • Graphic design skills • Copywriting skills • Creative thinking • Pro-active and self-motivated • Accountability • Project management skills • Personal digital reach
- 7. What you can do • Take a risk with fresh talent that you can grow • Understand that these people will make a new type of contribution • Talk to local universities about placement schemes and internships • Look to youth leadership and entrepreneurship organisations • Give young talent a license to operate • Get advisory support with social media, but grow the skills in- house to grow your brand authentically – Don’t outsource!
Editor's Notes
- Digital interaction and communication is efficient and effective Social media is not a ‘thing’, it’s an extension of everyday communication Customer service, product awareness, brand awareness, story telling, The term social media will become obsolete
- They communicate naturally and buy in others like them They have a high reach network They can be trained in business skills@ process, metrics etc Risk is a good thing, it works online. The best campaigns are more risky and have higher impact. Online reputation is easy to manage as it’s transparent. You just need to act transparently – this is a key engagement builder
- They are authentic – they grew up online They are under-employed They have the graphical and communication skills already They can be taught how to generate leads and measure success They know how to reach people online They will be your employer brand as well as your product or service brand voice – creating talent pipelines They take more risks Risk is a good thing, it works online. The best campaigns are more risky and have higher impact. Online reputation is easy to manage as it’s transparent. You just need to act transparently – this is a key engagement builder