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digihealth impact trac Q2 2018: Vital Trends and Patient Voices

Download This Report Here: http://digihealth.info/dhimpact
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digihealth impact trac reports are designed to improve understanding of how organizations, startups, government agencies, universities and others are testing, developing and commercializing digital solutions globally, in ways that go beyond investment reports released quarterly by various organizations.

Key trends highlighted in this report include digital-powered addiction solutions, GDPR's impact on digital health and virtual care.
Included in this report series is 'Patient Voices', a mini-research effort focused on providing a much-needed patient perspective on the human impact of the digital health revolution.

digihealth impact trac Q2 2018: Vital Trends and Patient Voices

  1. 1. A Quarterly Review of the Global Digital Health Market’s Overall Strength and Impact Developed by Fard Johnmar, Futurist, Strategist and Researcher A Digital Health Maven Project Publication digihealth impact trac: global trends + patient voices Q2 2018
  2. 2. Contents 2 About the Author || Page 3 Why digihealth impact trac? || Page 4 Data Sources & Methodology || Page 6 Digital Health Strength Index || Pages 7 - 8 Overview: Key Q2 2018 Trends || Page 9 Ecosystem Analysis: Scope || Pages 10 - 11 Ecosystem Analysis: Patient Voices || Pages 12 - 18 Ecosystem Analysis: Momentum || Page 19 Ecosystem Analysis: Investments || Page 20 Ecosystem Analysis: Connections || Page 21 Update: High-Impact 2018 Trends || Pages 22 - 24 About Enspektos and Savvy Coop || Page 25 Additional Notes || Page 27 digihealth impact trac | Q2 2018 | published september 17, 2018 digihealth impact trac: global trends + patient voices Q2 2018
  3. 3. About the Author Fard Johnmar is founder and president of the noted innovation consultancy Enspektos. Fard is a nearly 20-year global health industry veteran and has spent 13 in the digital health arena. He has advised executives, entrepreneurs, medical professionals and others focused on developing groundbreaking digital health tools, technologies, products and services at startups and large organizations such as Johnson & Johnson, Novartis, Sanofi, the CDC and the Canadian government. In addition to speaking regularly about digital innovation trends to audiences globally, Fard and his work have been featured in numerous media outlets, including the Los Angeles Times, NPR and Forbes. He is also a fellow at the Columbia University-affiliated HITLAB. Fard is the co-author of the #1 global bestseller, ePatient 2015: 15 Surprising Trends Changing Healthcare, which explores the impact of digital technologies on health and well-being. He also holds a U.S. patent for a unique analytics engine that measures the impact of digital content exposure on health behavior change. Learn more about Fard at www.fardjohnmar.com. Fard Johnmar Futurist | Strategist Researcher | Inventor 3 digihealth impact trac | Q2 2018 | published september 17, 2018
  4. 4. Why digihealth impact trac? In Q3 2017, Enspektos released the first edition of digihealth impact trac, a quarterly report series designed to improve understanding of how organizations, startups, government agencies, universities and others are testing, developing and commercializing digital solutions globally. This research compliments and expands upon quarterly reports produced by StartUp Health, Rock Health and other organizations focusing on U.S. and global digital health investment activity. digihealth impact trac reports address key issues about how the digital health landscape is evolving, including: •  Where people are focused from an implementation perspective: This can include technology adoption, how care management is being reshaped by digital innovations and more. •  How digital technologies are impacting health, well-being, workflows and other factors: How are digital solutions being deployed? Who is benefiting? This report series provides answers. Like the Q1 2018 edition, this installment of digihealth impact trac features Patient Voices. Too often, the patient perspective is missing from conversations and research about digital health. With the help of Savvy Cooperative, which connects patients with opportunities to share their experience with innovators, we present qualitative and quantitative data featuring patient perspectives on key trends highlighted in this report. How can you benefit from digihealth impact trac? We hope the data and insights presented in this report provide you with a more nuanced and holistic perspective on the true shape, scope and impact of digital solutions on global health. There is much to be learned from understanding how digital innovations are being diffused globally, the differences between what organizations are focusing on and the platforms that are receiving funding, and how patients feel about the technologies being deployed to transform care. If you have any questions or comments about this research please contact us at info@digitalhealthmaven.com. 4 digihealth impact trac | Q2 2018 | published september 17, 2018
  5. 5. How to Download This Report This digihealth impact trac quarterly report is not available for download on SlideShare. Access the PDF of this publication via the Digital Health Maven Project’s Website. In addition to downloading this valuable resource, you’ll have access to numerous free innovation tools, including courses, Webinars and videos. You’ll also be notified when new quarterly digihealth impact trac reports are released. Click the button below to get started. 5 digihealth impact trac | Q2 2018 | published september 17, 2018 Click Here to Download This Report
  6. 6. DataSources&Methodology This report combines data from Enspektos’ DigiHealth Informer platform, which features the world’s largest source of real-time market intelligence on emerging technology trends, investments and more, with patient insights provided by Savvy Cooperative. DigiHealth Informer Savvy Cooperative Data in this report was sourced from the Digihealth Informer real-time database. This is an intelligence and productivity platform with more than 5 million data points (collected since January 2015) focusing on the global digital and emerging technology market, including: •  Market Events: Product releases, mergers, acquisitions, pilots and other data on digital and emerging technology implementation •  Investment Activity: Funding events, investors and more •  Partnerships, Pilots and Collaborations: Extensive contextual data on how digital technologies are being implemented in health and medicine From August 1 to September 10, 2018 Savvy Cooperative conducted an online survey of 63 patients facing (or with family members facing) conditions such as opioid, alcohol and gaming addiction. Respondents provided their insights on: •  Awareness of digital addiction therapies •  Use of digital health tools such as mobile and medical devices for addiction management 6 digihealth impact trac | Q2 2018 | published september 17, 2018
  7. 7. TheGlobalDigitalHealthMarket ContinuedtoStrengtheninQ22018 7 digihealth impact trac | Q2 2018 | published september 17, 2018 Infrastructure Focus Methodology and Definitions: For this analysis (except for the financial strength metric), searches of the DigiHealth Informer database were conducted for the following keywords during the Q2 2018 and Q2 2017 time frames: • Infrastructure Focus: References to data interoperability and analytics (Keywords: digital health interoperability; digital health analytics) • Regional Diversity: Number of countries referenced as engaging in digital health innovation (Keyword: digital health) • Health Outcomes Research Emphasis: References to outcomes research (clinical and non-clinical) activities (Keywords: digital health outcomes) • Financial Strength: Global digital health funding levels (as measured by StartUp Health) Higher Lower No Change Interoperability, Analy7cs References (vs. Q2 2017) Regional Diversity Higher Lower No Change Country-Specific Innova7on References (vs. Q2 2017) Health Outcomes Emphasis Higher Lower No Change Health Outcomes Research References (vs. Q2 2017) Stronger Weaker No Change Total Global Investment Volume (vs. Q2 2017) Financial Strength Global Digital Health Strength Level - Q2 2018 vs. Q2 2017: Stronger Source: Enspektos, LLC
  8. 8. WhyDidtheGlobalDigitalHealth MarketContinuetoStrengthen? The Global Digital Health Strength Index: Q2 2018 Traditionally, the strength of the digital health market has been measured by the level of investment dollars flowing into startups and other firms. While financial strength is a valuable metric, it can provide an incomplete picture of overall market potential. Other factors, specifically whether there is a focus on measuring digital health-related outcomes, improving data infrastructure and global innovation diffusion, also have a significant impact on whether digital technologies are (and will be) successful. To improve understanding of digital health’s impact and scope we created the Global Digital Health Strength Index (displayed on the previous page) in Q3 2017. The premise of the Index is that what people write about/reference online reflects what they are doing. Using DigiHealth Informer, we can automatically analyze millions of social media posts, news articles and other content to determine how often specific concepts and topics are discussed and more. Based on this analysis, compared to Q2 2017: •  Infrastructure: Global emphasis on ensuring digital solutions are well-connected and integrated from a data perspective to aid deeper analysis of population health data sets and other topics was similar between Q2 2018 and Q2 2017 •  Regional Diversity: Digital health’s global diffusion, which increased over previous periods, was flat quarter over quarter •  Health Outcomes Emphasis: Health outcomes improvement continues to be a major area of focus for global digital health innovators, especially in countries with centralized health payment systems, such as the United Kingdom •  Financial Strength: StartUp Health reported more deal volume during the first half of 2018, “414 deals compared to 344 in Q2 2017, which is the largest deal volume we have seen since we began tracking funding in 2010.” (link) 8 digihealth impact trac | Q2 2018 | published september 17, 2018
  9. 9. Overview:KeyQ22018DigitalHealthTrends What were the major digital health trends and themes that drove interest and attention during Q2 2018? As illustrated in the graphic below, during this period the advent of new data privacy regulations in Europe raised concerns about whether health data will remain accessible. Apple made moves to penetrate the health market more deeply. And, digital health addiction treatment and management tools rose in prominence. 833,280 +4.5% from Q1 2018 *Note: Between 70-80 percent of DigiHealth Informer data is focused on health and medical innovation. Non-health data on mobile, virtual reality, blockchain and other sectors is also tracked to monitor their evolution and potential impact on health. Source: Enspektos, LLC The number of digital and emerging technology-related social posts, news headlines and full-text articles collected via DigiHealth Informer during Q2 2018.* 9 digihealth impact trac | Q2 2018 | published september 17, 2018 GDPR Raises New Digital Health Considerations With the advent of the EU's GDPR data protection regulations, some are concerned it could have a negative impact on clinical trials and AI innovation. Apple Bolsters its Data-Device Infrastructure Apple releases API for its health records platform, which will make it easier for fitness data from its devices to be used in medicine and boost the company's health presence. Virtual Medicine Viewed As Cost- Savings Tool and Revenue Driver Provider organizations globally are shifting from being wary of, to investing in, virtual visits and digital medicine to save money and drive revenue. Digital Solutions for Treatment and Prevention of Addiction Rising With opioid (and other addictions) damaging communities globally, digital solutions are being deployed (using technologies such as AI and mobile) to fight it. Scope Momentum Momentum $ Investments
  10. 10. What was the breadth of innovation focus (diseases, technology areas, etc.)? Scope Technology Major Themes and Market Events Related to Technology Area (Automated Content Analysis Conducted Using DigiHealth Informer) Mobile/Mobile Health •  Adherence Technology Favored: There is growing clinical evidence that mobile health solu5ons improve medica5on adherence. Also, consumer research released during Q2 suggests that pa5ents are very interested in using mobile solu5ons that aid compliance. ArFficial Intelligence/ Machine Learning •  Could AI Treat Behavioral Health Problems BeKer Than Humans?: Ar5ficial intelligence is playing an ever greater role in mental health treatment and could one day even manage behavioral health be?er than humans. Also, AI in healthcare is becoming a major area of focus in China. Electronic Health Records (Moved Up in Importance Between Q1 2018 and Q2 2018) •  Data Mining Using Electronic Health Records is AcceleraFng: Increasingly, electronic health records are being mined for pharmacy, outcomes and other data. EHR-derived insights are being combined with informa5on from other sources such as wearables to improve pa5ent iden5fica5on and care. Wearables (Breakout Trend) •  Wearables Aid Diagnosis and the Fitbit-Google Partnership: Wearables are being used to diagnose a range of illnesses, including stomach problems. Fitbit and Google launched a partnership to accelerate innova5on in digital health and wearables. Cloud CompuFng •  Cloud CompuFng At Digital Health’s Core: Cloud compu5ng services, always important to digital health innova5on, is becoming ever more vital. In their collabora5on, Fitbit will use Google’s cloud compu5ng services to integrate with health systems in a HIPAA compliant fashion. Top Referenced Technologies: Q2 2018 (As Measured via DigiHealth Informer) Below are insights about the most discussed and referenced technologies in the digital health online literature during Q2 2018 along with major themes associated with each. To perform this analysis, DigiHealth Informer was used to identify the top innovations (and themes related to them) referenced in full-text, news and social digital content collected from April 1 – June 30, 2018. Source: Enspektos, LLC Ecosystem Analysis 10 digihealth impact trac | Q2 2018 | published september 17, 2018
  11. 11. What was the breadth of innovation focus (diseases, technology areas, etc.)? Scope Disease/CondiFon and Top Technologies Associated With Each Key Areas of InnovaFon Focus in TherapeuFc Category (Automated Content Analysis Conducted via DigiHealth Informer) Diabetes Top Technologies: Mobile, Digital Therapeu5cs, AI, Cloud Compu5ng Key Focus Areas in Digital Diabetes Health: Governments either exploring or under pressure to u5lize mobile health solu5ons for type 2 diabetes management. Cancer Top Technologies: AI/Machine Learning, Big Data, Diagnos5cs Key Focus Areas in Cancer Digital Health: Con5nued focus on blood-based biopsies and (related to the Facebook privacy scandal) ques5ons about the level of personal cancer data being collected by the social network. Aging Top Technologies: Ar5ficial Intelligence, Big Data, Smartphones, Mobile, Deep Learning Key Focus Areas in Aging Digital Health: Innovators are exploring the role of digital therapeu5cs in senior care. How games for health can improve seniors’ mental health status. AddicFon * Top Technologies: AI, Electronic Health Records, Adherence Tech, Smartphones Key Focus Areas in AddicFon-Related Digital Health: Digital solu5ons are being developed u5lizing ar5ficial intelligence, mobile and analy5cs to prevent addic5on (e.g., by determining which pa5ents may be most at risk for opioid addic5on) and manage it more successfully. Asthma * Top Technologies: Adherence Technologies, Mobile, Sensors, Digital Therapeu5cs, Mobile Health Key Focus Areas in the Asthma Digital Health Arena: How public health organiza5ons and payers are relying on a combina5on of technologies in a bid to accelerate the use of digital in obesity preven5on (and test the efficacy of digital interven5ons.) Top Referenced Diseases/Conditions: Q2 2018 (As Measured via DigiHealth Informer) Below is a listing of the most discussed and referenced diseases in the digital health online literature during Q1 2018 and key areas of innovation focus related to each therapeutic category. Note: Diseases and innovations highlighted in orange rose in prominence between Q2 2018 and Q1 2018. To perform this analysis, we conducted a search of full text articles in the DigiHealth Informer database, using the keyword “digital health” (and top diseases/conditions), collected between April 1 – June 30, 2018. Ecosystem Analysis Source: Enspektos, LLC*These technologies/innovations/diseases rose in prominence between Q2 2018 and Q1 2018. 11 digihealth impact trac | Q2 2018 | published september 17, 2018
  12. 12. digihealth impact trac Patient Voices Once again for this edition of digihealth impact trac, we partnered with Savvy Cooperative, a patient-owned co- op that connects companies with the patient voice, to provide additional context on key trends that gained prominence during Q2 2018, as measured via DigiHealth Informer. Savvy Cooperative conducted an online survey of its diverse patient community to gather data from patients facing addiction or with family members grappling with this condition. Savvy recruited 63 patients with addiction (or with family members facing addiction) for this study. To date, this is the first research revealing how patients facing addiction (and those with family members with the condition) view digital solutions focused on helping manage and overcome addiction. Quantitative and qualitative data on this topic appears on the following pages. Ecosystem Analysis Patient Voices Patient Voices 12 digihealth impact trac | Q2 2018 | published september 17, 2018
  13. 13. How Do Patients Feel About Digital Health Addiction Solutions? Ecosystem Analysis Patient Voices 13 digihealth impact trac | Q2 2018 | published september 17, 2018 Patients With Addiction Positive About Digital Solutions Almost half of patient respondents with addiction feel that digital solutions could have a positive impact on addiction prevention, management and care. !α#α$ 48%: Positive 45%: Neutral 6%: Negative Question: In your opinion, do digital health technologies have (or have the potential to have) a positive, negative, or neutral influence on addiction prevention, management and care? (Responses filtered to focus on patients facing addiction.) Data Source: Savvy Cooperative, Patient Survey Conducted August 1 - September 10 2018, N: 63 Patients Facing Addiction (or Who Have Family Members Facing Addiction)
  14. 14. How Do Patients Feel About Digital Health Addiction Solutions? Ecosystem Analysis Patient Voices What Patients Are Saying Hopeful, But Realistic: “While I think there is potential for tech an apps to help those with addiction, I feel there are challenges. One is getting that person with addiction problems to not only admit there is a problem, but also take recommendations for how to manage it. I feel there is a sense of defeat in just admitting it and it takes time to come to terms with how to manage it. I don't feel if I recommended a tech solution that my partner would use it. Therefore it would have to seamlessly fit into their life and be individualized so that each person could make it what they want. That could be very empowering and it could allow them to manage their addiction in a way that gives them support, access and anonymity.” Cautious About Potential Negative Impacts: “Opioid addicts struggle with motivation — period. Their brain is affected [in terms of ] how they process the cravings and what they feel they need. An addict would need to [benefit from] long term treatment before being able to consistently use and benefit from a digital device. Perhaps it could help more with other addictions during the beginning of recovery.” Digital Solutions Can Be Helpful, But Human Support is Vital: “I believe that CBT and social media support systems can be helpful as long as the person with the addiction is also getting the proper in-person, managed care and working and proven, tested, peer-reviewed and researched addiction treatment program like 12 Steps.” 14 digihealth impact trac | Q2 2018 | published september 17, 2018
  15. 15. How Are Patients (and Family Members Facing Addiction) Using Digital Solutions? Ecosystem Analysis Patient Voices 15 digihealth impact trac | Q2 2018 | published september 17, 2018 Patients Grappling With Addiction Turning to Mobile, Social Media and Other Digital Solutions for Help Many patients facing addiction are using mobile and social media to help them manage and overcome the condition. !α#α! 22%: Patient Has Used Mobile 50%: Patient Has Used Social Media 22%: Patient Has Used Other Digital Solutions Question: Have you, a family member or partner ever used any of the following technologies to help treat or manage addiction? (Responses filtered to focus on patients facing addiction.) Data Source: Savvy Cooperative, Patient Survey Conducted August 1 - September 10 2018, N: 63 Patients Facing Addiction (or Who Have Family Members Facing Addiction)
  16. 16. How Are Patients (and Family Members Facing Addiction) Using Digital Solutions? Ecosystem Analysis Patient Voices 16 digihealth impact trac | Q2 2018 | published september 17, 2018 Family Members Facing Addiction Also Favor Mobile, Social Media Patients who have family members grappling with addiction report that their loved ones are also using mobile and social media to manage their condition. !α#α$ 18%: Family Member Has Used Mobile 36%: Family Member Has Used Social Media 39%: Family Member Has Used Other Digital Solutions Question: Have you, a family member or partner ever used any of the following technologies to help treat or manage addiction? (Responses filtered to focus on patients with family members facing addiction.) Data Source: Savvy Cooperative, Patient Survey Conducted August 1 - September 10 2018, N: 63 Patients Facing Addiction (or Who Have Family Members Facing Addiction)
  17. 17. Are There Differences in How Patients With Opioid and Alcohol Addiction Use Digital Solutions? Ecosystem Analysis Patient Voices 17 digihealth impact trac | Q2 2018 | published september 17, 2018 Patients With Opioid Addiction Slightly Favor Social Media Tools Versus Mobile !α#α 10%: Patients With Opioid Addiction Who Have Used Mobile Solutions 25%: Patients With Opioid Addiction Who Have Used Social Media Question: Have you, a family member or partner ever used any of the following technologies to help treat or manage addiction? (Responses filtered to focus on patients with opioid addiction.) Data Source: Savvy Cooperative, Patient Survey Conducted August 1 - September 10 2018, N: 63 Patients Facing Addiction (or Who Have Family Members Facing Addiction)
  18. 18. Are There Differences in How Patients With Opioid and Alcohol Addiction Use Digital Solutions? Ecosystem Analysis Patient Voices 18 digihealth impact trac | Q2 2018 | published september 17, 2018 Patients With Alcohol Addiction Also Prefer Social Media Tools Versus Mobile Data Source: Savvy Cooperative, Patient Survey Conducted August 1 - September 10 2018, N: 63 Patients Facing Addiction (or Who Have Family Members Facing Addiction) Question: Have you, a family member or partner ever used any of the following technologies to help treat or manage addiction? (Responses filtered to focus on patients with alcohol addiction.) !α#α 7%: Patients With Alcohol Addiction Who Have Used Mobile Solutions 27%: Patients With Alcohol Addiction Who Have Used Social Media
  19. 19. Global digital health innovation — and reversals — continued during Q2 2018. Momentum The map at the left shows the top referenced countries in articles focusing on digital health collected by DigiHealth Informer in Q2 2018. Although regional digital health diffusion did not increase significantly between Q1 2017 and Q2 2018, innovation activity across a diverse array of regions continued. Below are some of the themes that attracted discussion and attention during Q2 2018 in three markets. Top Referenced Geographic Locations in Articles Related to Digital Health: Q2 2018 Country Key Country-Related Digital Health Events: Q2 2018 United Kingdom •  NHS con5nues to make strides in encouraging and incuba5ng digital health solu5ons across an array of areas, including ar5ficial intelligence and mobile health, but GP adop5on-related barriers remain. Australia •  Federal government launches $55 million (AUD) Digital Health Coopera5ve Research Centre, which features a consor5um of more than 50 technology companies, health networks and research ins5tutes. New Zealand •  There has been a focus on using digital health tools to create micro-creden5aling programs that allow health workers with streamlined training to deliver care to various loca5ons across the country. Source: Enspektos, LLC Ecosystem Analysis Source: DigiHealth Informer Platform, Enspektos, LLC 19 digihealth impact trac | Q2 2018 | published september 17, 2018
  20. 20. Where were investors focusing their resources and how did funding activity evolve? $ Investments Q2 2018 funding activity continued to reflect the growing diversification of digital health companies, areas of focus and approaches. In addition, despite regulatory uncertainty, blockchain companies continued to launch initial coin offerings in a bid to raise funding from cryptocurrency investors (mainly outside the U.S., with the exception of private placements, which are open to accredited American investors.) Below are sample digital health investments that illustrate some of the diverse companies that received funding during Q2 2018. Company Amount Company Focus Type of Funding Alan $28.3 M SaaS-Based Health Insurance Tradi5onal MedoPad $28 M Health AI Data Capture Tradi5onal Lyra Health $45 M Digital Mental Health Tradi5onal LunaDNA $4 M Blockchain-Based Genomic Data Marketplace Tradi5onal Funding activity accessed via search of social posts/news headlines added to the DigiHealth Informer database between April 1 – June 30, 2018. Keywords: Raise, Funding, Series A Source: Enspektos, LLC Ecosystem Analysis 20 digihealth impact trac | Q2 2018 | published september 17, 2018
  21. 21. Where were health organizations, startups, technology firms and others forging partnerships and collaborations? Connections Sample Partnership Activity: Q2 2018 (Identified Using DigiHealth Informer) A key area of focus during Q2 2018 was partnerships between established technology and government organizations in a bid to accelerate health innovation using digital technologies. Two examples of this activity is outlined below. Source: Enspektos, LLC Ecosystem Analysis Apple has teamed up with provider organizations such as Partners HealthCare to test and deploy its emerging health records capability. The Middle East has become a region where significant digital innovation experimentation is occurring. For example, Sensely’s virtual assistant technology is being integrated into NAS, a third-party administrator based in the United Arab Emirates. 21 digihealth impact trac | Q2 2018 | published september 17, 2018
  22. 22. What’s the latest on the trends we said would matter in 2018? Momentum Source: Enspektos, LLC Update: 2018 Trends That Matter In the Q4 2017 digihealth impact trac report, we identified five trends that would matter in 2018 based on an analysis of the nearly 2 million data points added to the DigiHealth Informer database in 2017. These five trends are referenced below. We provide an update on the impact of two of these trends in this report (policy, and empathetic interfaces). Advances in artificial intelligence, robotics, the Internet of Voice and related technologies accelerate the development of technologies that are more responsive, empathetic and human-like, which benefits elder care, mental health and other areas. Empathetic Health Interfaces Mature Policies and Regulations Drive & Threaten Innovation While the U.S. Food and Drug Administration pushes to speed digital health innovation, uncertainty persists re: the impact of net neutrality's repeal and the EU's General Data Protection Regulations. Mobile has become the default technology embedded into tools focused on patient engagement, compliance, clinical trials and other areas. Efforts to improve the vetting and review of mobile applications further drive mobile's central role in health. Mobile Health = Healthcare = With hospital executives, payers and others considering or deploying blockchain solutions, innovators recognize this technology has great potential in healthcare. Blockchain use cases diversify into anti- counterfeiting, health data marketplaces and other areas. Blockchain Health Ecosystem Diversifies The rise of passive biometric and digital tracking technologies, improved data analysis tools and related innovations transform patient-generated data into a high-value resource.Patient-Generated Data Comes of Age Review: Key Digital Health Trends to Watch in 2018 22 digihealth impact trac | Q2 2018 | published september 17, 2018
  23. 23. Policy and Regulations: What is some of the latest on this key trend? Update: 2018 Trends That Matter The European General Data Protection Regulations (GDPR) were a key area of focus during Q2 for some digital health innovators collecting data from consumers in the E.U. The regulations requires organizations to provide information about what data is being collected about them, explicit consent to have personal information gathered, the right to be forgotten (all data about them deleted upon request) and more. Some innovators are worried that the regulations will stifle how organizations collect health data from patients and limit the health data sharing and aggregation required to deliver digital solutions. 23 digihealth impact trac | Q2 2018 | published september 17, 2018 Policies and Regulations Drive & Threaten Innovation GDPR & Digital Health: Sentiment Analysis: Despite concerns that GDPR may stifle digital health innovation, the overall sentiment of online articles related to this topic was positive or neutral during Q2 2018, an indication that many organizations may be taking the regulations in stride. Sentiment Analysis Source: DigiHealth Informer Platform, Enspektos, LLC GDPR Online Content Collected Between April 1 – June 30, 2018
  24. 24. Empathetic interfaces: What is some of the latest on this key trend? Update: 2018 Trends That Matter Although empathetic interfaces are still a brand new category, voice- activated devices, such as the Amazon Alexa, have already generated attention and interesting use cases in health. The chart below illustrates some of the therapeutic categories that are areas of focus currently for those developing voice-enabled empathetic interfaces. Especially interesting are innovations focused on the aging market — especially providing seniors with companionship in a bid to reduce social isolation. Voice Interfaces and Health: Key therapeutic categories referenced in online content focusing on how voice technology is influencing the health and medical industry suggests significant innovation is taking place in diabetes and mental health. Source: DigiHealth Informer Platform, Enspektos, LLC, Timeframe: April 1 – June 30, 2018. 24 digihealth impact trac | Q2 2018 | published september 17, 2018 Empathetic Health Interfaces Mature
  25. 25. The trends presented in this report represent only the tip of the digital health iceberg. Want to better understand the market forces impacting your specific product, service, company or industry? Here’s how. What Next: Access Personalized Analysis & Insights Data in this report is sourced from the DigiHealth Informer platform and the Savvy Cooperative patient market insights service. Combined, these platforms provide real-time digital health market intelligence and invaluable patient perspectives. Contact us to find out how our data can help you. Interested in understanding how and why these and other trends matter to your specific company, sub-sector and more? Get in contact to book a customized and insightful live talk delivered by the author of this report, Fard Johnmar. Learn More & Request Demo Book Speaking Engagement 25 digihealth impact trac | Q2 2018 | published september 17, 2018
  26. 26. About Enspektos, the Digital Health Maven Project and Savvy Cooperative Enspektos is a globally respected innovation consultancy. This report was produced by Enspektos, LLC. Founded in 2005, Enspektos delivers technology, strategy, analysis and non-obvious insights to executives, entrepreneurs, health professionals, government officials and others globally focused on using digital and emerging technologies to re-shape health. Learn more about Enspektos at www.enspektos.com. A global initiative supporting and accelerating digital innovation in health. This report and the DigiHealth Informer platform are part of the Digital Health Maven Project. Founded in 2014 by Enspektos, the Project’s outputs have reached and benefited more than 40,000 people globally. Learn more at www.digitalhealthmaven.com. Savvy helps companies and researchers get the patient insights they need. Savvy Cooperative is a patient-owned co-op that helps companies and researchers get the patient insights they need to build superior products and services. Savvy provides an online marketplace that connects patients with opportunities to share their patient experience with innovators, so that together they can bring better solutions to market, faster! Learn more about Savvy at www.savvy.coop.
  27. 27. Digital Health Definition: Enspektos defines digital health as the use of multiple technologies (software, analytics, genomics, devices, etc.) to track, improve, support and modify health. Key digital health technology centers include mobile, social media, Big Data and wearables. Data Sources: Insights featured in this report are based on publicly available social and news data published during Q2 2018 and Q2 2017 and a patient online survey produced by Savvy Cooperative. Data Reliability: Enspektos makes every effort to ensure that data is from reliable and reputable online and patient sources. However, we cannot warrant the ultimate reliability and validity of data obtained via our data collection and processing techniques. Use of Data: This report is provided for informational purposes and was prepared in good faith on the basis of public information available at the time of publication without independent verification. Enspektos does not guarantee or warrant the reliability or completeness of the data nor its usefulness in achieving any particular purposes. Enspektos shall not be liable for any loss, damage, cost or expense incurred by reason of any persons use or reliance on this report. This report is a proprietary aggregation of publicly available data (and survey data collected by Savvy Cooperative) and shall not be reproduced without the written consent of Enspektos, LLC. Learn more about Enspektos at www.enspektos.com. AdditionalNotes ®

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