The transformation of reading - Fjord's txtr case study 15/02/2010
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The transformation of reading - Fjord's txtr case study 15/02/2010
- 1. The transformation of reading A txtr case study 15/02/2010
- 2. Easy, portable, engrossing interface
- 3. But hard to manage and carry… bulky…. Talk about books as a great user interface for mobility but highlight its drawbacks:- heavy-two hand operated - bulky- not connected- require light to read- primarely linear.- Non searchable-Noisy to use
- 4. Amazon transformed the experience The Kindle holds 1500 books from a 400,000 strong catalogue
- 5. eBook Sales forecast (worldwide) ∼ 9bn USD 323m USD
- 6. Jeff Bezos, Amazon CEO and founder “What's dangerous, is not to evolve.”
- 7. Ian Freed, Kindle VP, believes that the success of Kindle heralds the end for printed books “The only question is does it take three years, five years or 20 years?”
- 8. eReader features Formats: Works with office Storage 64 GB Book sharing between devices on same account Input: Stylus + virtual Keyboard Screen size 6 inches Battery life 10 days
- 10. The way we consume digital media has changed our behaviors This has radically altered the mapping industry This new way of using maps is a very different process and experience
- 11. How we use and interact with music has changed irreversibly Services and products have united to change this medium forever This has radically disrupted the music industry.
- 12. So how, will this change books and reading?
- 13. Different devices will create a plethora of different functions and experiences
- 14. The bookstores will go to the people.
- 15. The ease and ability of selecting and saving elements of books will change how we learn.
- 16. Digitally sharing books could change how we work and socially engage.
- 17. The media landscape is changing Books, Newspapers and Magazines are being digitised These sources can then be stored in the cloud
- 18. Devices accessing the cloud This media can then be read from the cloud across multiple devices
- 19. Sharing through the network Throughout the network Digital sharing is easy
- 20. eBook App - UI iPhone
- 21. eBook App UI - Android
- 22. The iPad will transform magazines
- 23. So how will this evolve?
- 24. For information on the topic of media in the future Please contact Christian Lindholm christian@fjord.co.uk
Editor's Notes
- 8. iPad transforms magazines