The document appears to be a slide presentation about designing for mobile internet. Some of the key points discussed include: 1. Mobile internet usage is growing significantly and new factors like app stores are driving adoption. 2. The history of mobile internet including early web access through WAP and the lessons learned from those experiences. 3. Design considerations for mobile like putting people first, using technology as a tool, connecting people, engaging others early in the design process, and continuing to improve designs over time. 4. Specific design recommendations are provided around navigation, visual design, online functionality, and supporting offline use. The concept of "atoms not apps" is also introduced as an alternative design approach for the

1. The Dawning Age of Mobile Internet
Martin Tägtström
May 31st 2011, Berlin
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2. Hello!
“I’m an interaction designer at a
service design company”
- Martin Tägtström

3. What’s service design?
Slide 3 © Fjord 2010 | Confidential

4. In different contexts
Slide 4 © Fjord 2010 | Confidential

5. For different purposes
Slide 5 © Fjord 2010 | Confidential

6. In different forms
Slide 6 © Fjord 2010 | Confidential

7. When you really notice it
Slide 7 © Fjord 2010 | Confidential

8. Behind the scenes
Slide 8 © Fjord 2010 | Confidential

9. Interaction design
Slide 9 © Fjord 2010 | Confidential

10. For digital services
Slide 10 © Fjord 2010 | Confidential

11. Approach
Mobile internet is huge

12. Three factors
Slide 12 © Fjord 2010 | Confidential

13. History
The White Rabbit put on his spectacles.
"Where shall I begin, please your
Majesty?" he asked.
"Begin at the beginning," the King said
gravely, "and go on till you come to
the end: then stop.”
– Lewis Carroll

14. Birth of internet
Slide 14 © Fjord 2010 | Confidential

15. Web1.0 / WAP
Slide 15 © Fjord 2010 | Confidential

16. Lesson learned
Slide 16 © Fjord 2010 | Confidential

17. Web 2.0
Slide 17 © Fjord 2010 | Confidential

18. Mobile internet
Slide 18 © Fjord 2010 | Confidential

19. Not there yet
Source: Pinch media
Slide 19 © Fjord 2010 | Confidential

20. Let’s change this
Source: Pinch media
Slide 20 © Fjord 2010 | Confidential

21. Paid applications
Source: Pinch media
Slide 21 © Fjord 2010 | Confidential

22. Some things to
consider
High level

23. 1. It’s about people
Slide 23 © Fjord 2010 | Confidential

24. 2. Technology is your tool
Slide 24 © Fjord 2010 | Confidential

25. 3. Connect people
Slide 25 © Fjord 2010 | Confidential

26. 4. Engage others early
Slide 26 © Fjord 2010 | Confidential

27. 5. Be humble
Slide 27 © Fjord 2010 | Confidential

28. 6. Be brave
Slide 28 © Fjord 2010 | Confidential

29. 7. Don’t think you’re done
Slide 29 © Fjord 2010 | Confidential

30. Design
Attract, Delight, Retain

31. User centered design
Slide 31 © Fjord 2010 | Confidential

32. Design driven process
Divergent thinking: Ideate, branch off, broaden ideas.
Convergent thinking: Evaluate, narrow down, create a focus, define.
Slide 32 © Fjord 2010 | Confidential

33. Navigation and Hierarchy
Create a clear information architecture
Avoid loops
Be predictable
Align with framework
Slide 33 © Fjord 2010 | Confidential

34. Page structure
Consider Fitts’ law
Design with gestures
Take advantage of accessibility features
Tap should lead to action
Slide 34 © Fjord 2010 | Confidential

35. Delight through visual design
Delight the user
Know the framework
Test your designs on the real screen
Test your designs in real context
Slide 35 © Fjord 2010 | Confidential

36. Online specific
Any app can be online
Slide 36 © Fjord 2010 | Confidential

37. Don’t forget
Support offline use
Consider roaming cases
All users do not have a data plan
Slide 37 © Fjord 2010 | Confidential

38. Atomisation
“Atoms, Not Apps, Will Power the
Next-Gen Phones”
- Christian Lindholm

39. Is there any hope for apps?
Source: Pinch media
Slide 39 © Fjord 2010 | Confidential

40. 3rd party task
Slide 40 © Fjord 2010 | Confidential

41. Native task
Slide 41 © Fjord 2010 | Confidential

42. APIs
Slide 42 © Fjord 2010 | Confidential

43. Atoms, not apps
Slide 43 © Fjord 2010 | Confidential

44. Tack!
martin.taegtstroem@fjord.de
www.fjordnet.com
Follow us on Twitter: @Fjord