The document discusses designing for the connected world in three parts:
1) Mobile contexts including snacking, location/context, bodies in motion, identity/presence, and device limitations.
2) Multiplatform media where content is accessible across devices through a seamless experience.
3) Transmedia using playful interactions, ambient information, and visual triggers to engage users across platforms.
25. Play interactions / Gamifying
Transmedia objects
drive playful interactions
and increase sensitivity
to advertising with blue-
casting to phones
26. Ambient information
Location based -
GPS with visual
clues to prompt
participants to
interact with
phone.
27. Visual triggers
QR / Semacode -
Campaign based to
add intrigue and
make people want to
find out more
Some codes will be
harder to find and
have rarity value.
28. Key points:
1. Mobile is one part of a device Ecosystem
2. Content, functions and experience need to
flow, freed from the tyranny of plastic and metal
3. Each platform has a primary role within the
ecosystem (and many secondary roles)
4. Design liquid services