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#fjordkitchen




Doctor, is this normal?
Health & Wellness Kitchen
Matt Shannon, Design Consultant




                                  © Fjord 2012.
   [CLIENT NAME]                  Confidential.    Page   1
A digital service consultancy.




HEALTH AND WELLNESS KITCHEN                                    © Fjord 2012..
Digital disruption is
everywhere.


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
Music
Retail
News & Publishing
Photography, Film & Television
Communication
Travel
Banking




 HEALTH AND WELLNESS KITCHEN     © Fjord 2012..
3 waves                        WWW   Social   Mobile




 HEALTH AND WELLNESS KITCHEN                           © Fjord 2012..
Disruption is everywhere.
It’s changing us


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
We    communicate differently
We    organise differently
We    shop differently
We    share differently
We    discover differently
We    read differently
We    fall in love differently



 HEALTH AND WELLNESS KITCHEN     © Fjord 2012..
We    communicate differently
We    organise differently
We    shop differently
We    share differently
We    discover differently
We    read differently
We    fall in love differently

We live differently

 HEALTH AND WELLNESS KITCHEN     © Fjord 2012..
Disruption is everywhere.
It’s changing us
for the better?


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
More          stressed
More          overweight
More          addicted
More          confused
More          happy?




 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
Disruption is everywhere.
It’s changing us
for the better?
enter wellness


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
1980’s
1990’s
Today



HEALTH AND WELLNESS KITCHEN           © Fjord 2012..
HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
Disruption is everywhere.
It’s changing us
for the better?
enter wellness
how about health?


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
We’re seeing the same
change in systems and
attitudes.


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
A democratic system that
will bridge the gap between
doctors and patients.

 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
Personalise
Empower
Improve knowledge
Increase access


 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
We    communicate differently
We    organise differently
We    shop differently
We    share differently
We    discover differently
We    read differently
We    fall in love differently

We will care differently
 HEALTH AND WELLNESS KITCHEN     © Fjord 2012..
How do Fjord fit?

 HEALTH AND WELLNESS KITCHEN   © Fjord 2012..
POLL RESULTS

What is the biggest challenge your business
faces when developing new health and
wellness services?




  HEALTH AND WELLNESS KITCHEN            © Fjord 2012..
thank you


                                #fjordkitchen



HEALTH AND WELLNESS KITCHEN                     © Fjord 2012..

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Fjord Health & Wellness Kitchen Slides

Editor's Notes

  1. This to frame what we’re focused on. \nBroad audience\nPractitioners, experienced digital.\n\n
  2. Digital service design consultancy. \nFormed in 2001. \nStarted in mobile.\nevolved into User Research > Business Design > Design > Technology.\n\n\n
  3. Opiions vary on it’s meaning. Disruption to business. \n
  4. We’ve worke in these sectors. Theuy’ve all faced disruption\n
  5. Mobile is disrupting 2.0, facebook + instagram, news sites next. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. More days of due to stress\nMore people on medication\n
  11. \n
  12. Lizzie Webb\n
  13. Derrick Evans\n
  14. Connected system. An evolution of keep fit. Signs of a change. \n\nWe’ve worked in this area. Designed a award winning service for Qualcomm that pulls data from your wearables to give you a pitcure knowldege, activity and nutirion \n
  15. \n
  16. Qualitative vs Quatiative. It’s a shift towards the a disruption.\n\nA sign of behaviour change. Digital can also be the solution.\n
  17. Wellness will become an increasing part of health. \n
  18. \n
  19. An important change that we’ve seen elsewhere. A move towards a more democratic system. \n\n\n
  20. This is not strictly new. NHS has been offering much of this information online via NHS direct for a few years.\n
  21. Thermometer story\n
  22. \n
  23. We’re not advocating that all of this is good. But the principle stands that digital is enabling greater access, reducing costs, and in theory improving \n
  24. We’re not advocating that all of this is good. But the principle stands that digital is enabling greater access, reducing costs, and in theory improving \n
  25. What does this mean? How will this manifest itself?\n
  26. Personalise health - orange\nEmpowering - Patients knows best\nImprove knowledge - Mclaren\n
  27. \n
  28. \n
  29. \n
  30. \n
  31. Questions will come after each speaker\n
  32. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  33. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  34. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  35. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  36. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  37. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  38. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  39. Health in the hands of the individual rather than the hands of the institutions\n\nMclaren talking about making meaning from data\nOrange about personalised medicine - a democratic system\nPatients Know Best is ownership of your health record\nWe will ask question after each speaker. Happy to address stuff at that stage\n
  40. \n
  41. ‘ingestibles’\n
  42. \n
  43. Many of those business were disrupted by the democratisation of business. Banking is slowly gong that way but the medical world has yet to make that shift.\n\nOur work in bringing together to navigate and win this disruption\n\n