1.
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Fjord is the service design consultancy
We differentiate providers in ways that create an emotional bond
between the customer and the service.
Our business is delight.

2.
We design technology in service of people, not the other way around.
“This work will save lives” Harvard Medical School
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 3
We make complex systems approachable and
human

3.
Effective
Efficient
ROI
Internal
(technical, organizational)
External
(infrastructure, partnerships)
VIABLE
FEASIBLE
DESIRABLE
Relevant
Elegant
Simple
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 4
We use our skills in designing for experience,
business, and technology to bring together
the visible and invisible

4.
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Of course
Wow
Aha
Matchmaking Dating True Love
Time
Engagement
Designing for Love

5.
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Design for context

6.
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Transforming the miCoach
experience into a smart watch

7.
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2014. CONFIDENTIAL Page 8
Business of adidas

8.
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miCoach on the wrist
Coaching
Motivating
Tracking ring
No hassle attached
No headset cables
No heartrate belt
Phone
What is adidas Smart Run?

9.
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Future development?