Fjord's Group Director, Strategy, Louisa Heinrich talks about what the next wave of technology means for humans and the important role designers have to play.

1. Living, Rethought
What the next wave of technology means for humans
Louisa Heinrich
Group Director, Strategy
Fjord
@customdeluxe
@fjord
Slide 1 © Fjord 2012 | Confidential

2. Slide 2 © Fjord 2012 | Confidential

3. We do digital service design
We create
useful, effective,
and desirable
services that
people love.
Slide 3 © Fjord 2012 | Confidential

4. Digital has come a long way.
Slide 4 © Fjord 2010 | Confidential

5. It’s gone from option to necessity
then
now
Slide 5 © Fjord 2012 | Confidential

6. … And from peripheral to core
for businesses, too.
Slide 6 © Fjord 2012 | Confidential

7. So we’ve learned a few things
Slide 7 © Fjord 2012 | Confidential

8. It’s all still changing. Only now, it’s
changing even faster.
Slide 8 © Fjord 2010 | Confidential

9. 2.3 billion
connected people
~5 billion
connected objects
(and growing)
Source:Slide 9 Meeker, 2012 | Confidential
Mary © Fjord kcpb, Internet trends 2012

10. Interaction hazard ahead
Slide 10 © Fjord 2012 | Confidential

11. How much attention do we have?
Slide 11 © Fjord 2012 | Confidential

12. New challenges emerge as the
interface fades into the background...
Slide 12 © Fjord 2012 | Confidential

13. Understanding: C & A “Like”
Slide 13 © Fjord 2012 | Confidential

14. Understanding: Pixels per Person
Slide 14 © Fjord 2012 | Confidential

15. Immediacy: Grab Magic
Slide 15 © Fjord 2012 | Confidential

16. Integration: Jawbone UP
Slide 16 © Fjord 2012 | Confidential

17. Homo Digitus is emerging
Slide 17 © Fjord 2012 | Confidential

18. So what should we do about all of
this? As designers? As people?
Slide 18 © Fjord 2012 | Confidential

19. The human face of sustainability
Images: Ithaca Fjord 2012 Library, the Mustard Seed Project
Slide 19 © College | Confidential

20. As designers, we must facilitate
the change.
Slide 20 © Fjord 2012 | Confidential

21. Beautiful seams, not “seamlessness”
Slide 21 © Fjord 2012 | Confidential

22. Beware the uncanny valley
Slide 22 © Fjord 2012 | Confidential

23. New skills for new problems
quantum
maths
choreography
sound
engineering
Slide 23 © Fjord 2012 | Confidential

24. We mustn’t be afraid to learn new
things.
Slide 24 © Fjord 2012 | Confidential

25. Because this is what it’s all about.
Slide 25 © Fjord 2012 | Confidential

26. Danke!
@customdeluxe
@fjord
Slide 26 © Fjord 2012 | Confidential