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Living, RethoughtWhat the next wave of technology means for humansLouisa HeinrichGroup Director, StrategyFjord@customdeluxe@fjord Slide 1 © Fjord 2012 | Confidential

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Slide 2 © Fjord 2012 | Confidential

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We do digital service design We create useful, effective, and desirable services that people love.Slide 3 © Fjord 2012 | Confidential

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Digital has come a long way.Slide 4 © Fjord 2010 | Confidential

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It’s gone from option to necessitythennowSlide 5 © Fjord 2012 | Confidential

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… And from peripheral to corefor businesses, too.Slide 6 © Fjord 2012 | Confidential

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So we’ve learned a few thingsSlide 7 © Fjord 2012 | Confidential

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It’s all still changing. Only now, it’schanging even faster.Slide 8 © Fjord 2010 | Confidential

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2.3 billion connected people ~5 billion connected objects (and growing)Source:Slide 9 Meeker, 2012 | Confidential Mary © Fjord kcpb, Internet trends 2012

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Interaction hazard aheadSlide 10 © Fjord 2012 | Confidential

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How much attention do we have?Slide 11 © Fjord 2012 | Confidential

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New challenges emerge as theinterface fades into the background...Slide 12 © Fjord 2012 | Confidential

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Understanding: C & A “Like”Slide 13 © Fjord 2012 | Confidential

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Understanding: Pixels per PersonSlide 14 © Fjord 2012 | Confidential

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Immediacy: Grab MagicSlide 15 © Fjord 2012 | Confidential

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Integration: Jawbone UPSlide 16 © Fjord 2012 | Confidential

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Homo Digitus is emergingSlide 17 © Fjord 2012 | Confidential

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So what should we do about all ofthis? As designers? As people?Slide 18 © Fjord 2012 | Confidential

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The human face of sustainabilityImages: Ithaca Fjord 2012 Library, the Mustard Seed Project Slide 19 © College | Confidential

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As designers, we must facilitatethe change.Slide 20 © Fjord 2012 | Confidential

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Beautiful seams, not “seamlessness”Slide 21 © Fjord 2012 | Confidential

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Beware the uncanny valleySlide 22 © Fjord 2012 | Confidential

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New skills for new problems quantum maths choreography sound engineeringSlide 23 © Fjord 2012 | Confidential

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We mustn’t be afraid to learn newthings.Slide 24 © Fjord 2012 | Confidential

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Because this is what it’s all about.Slide 25 © Fjord 2012 | Confidential

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Danke! @customdeluxe @fjordSlide 26 © Fjord 2012 | Confidential