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New, Near, Next
EXTENDING YOUR BRAND FOR
THE NEW MOBILE & BEYOND




@aynne   @fjord
TODAY




New tech and behaviors
What does this mean for your brand?
Creating services for




  © Fjord 2012.      @aynne   @fjord   Page   2
@aynne
WHY AM I HERE?


                                Product Design +
                                    Strategy

                  Advertising                            Design for Social
                                                           Interaction


                                      HERE




  © Fjord 2012.                        @aynne   @fjord                       Page   4
© Fjord 2012.   @aynne   @fjord   Page   5
© Fjord 2012.   @aynne   @fjord   Page   6
Services are living and breathing



© Fjord 2012.        @aynne   @fjord       Page   7
TRUTH #1




  © Fjord 2012.   @aynne   @fjord   Page   8
TRUTH #3

 TABLETS ARE




  © Fjord 2012.   @aynne   @fjord   Page   9
© Fjord 2012.   @aynne   @fjord   Page   10
IMMERSIVE CONTENT




  © Fjord 2012.     @aynne   @fjord   Page   11
RESPONSIVE INTERACTION




  © Fjord 2012.          @aynne   @fjord   Page   12
IN-APP SALES




  © Fjord 2012.   @aynne   @fjord   Page   13
BROADCAST
ON DEMAND




 © Fjord 2012.   @aynne   @fjord   Page   14
INFO
MASH-UPS




  © Fjord 2012.   @aynne   @fjord   Page   15
TRUTH #4




                  YOUR PRODUCT
                    OR SERVICE
                  IS YOUR BRAND


  © Fjord 2012.        @aynne   @fjord   Page   16
BUTTON-FREE INTERFACE




  © Fjord 2012.         @aynne   @fjord   Page   17
EVERYTHING IS BROADCAST




  © Fjord 2012.           @aynne   @fjord   Page   18
VOICE INTERACTION




  © Fjord 2012.     @aynne   @fjord   Page   19
THE INVISIBLE CITY




  © Fjord 2012.      @aynne   @fjord   Page   20
“NESTED” SERVICES




  © Fjord 2012.     @aynne   @fjord   Page   21
The emergence of smart systems




© Fjord 2012.          @aynne   @fjord           Page   22
automagic things*

                                         *   I made this up



© Fjord 2012.          @aynne   @fjord                        Page   23
SENSORS, SENSORS EVERYWHERE




  © Fjord 2012.               @aynne   @fjord   Page   24
NANO EXPERIENCES




  © Fjord 2012.    @aynne   @fjord   Page   25
AUGMENTED REALITY




  © Fjord 2012.     @aynne   @fjord   Page   26
SMART TV




  © Fjord 2012.   @aynne   @fjord   Page   27
© Fjord 2012.   @aynne   @fjord   Page   28
© Fjord 2012.   @aynne   @fjord   Page   29
© Fjord 2012.   @aynne   @fjord   Page   30
authenticity vs inauthenticity




© Fjord 2012.                @aynne   @fjord     Page   31
inauthentic


© Fjord 2012.      @aynne   @fjord   Page   32
© Fjord 2012.   @aynne   @fjord   Page   33
don’t be that guy


© Fjord 2012.          @aynne   @fjord   Page   34
be the hero(ine)
                of your brand’s story



© Fjord 2012.           @aynne   @fjord   Page   35
authentic


© Fjord 2012.      @aynne   @fjord   Page   36
get used to
                hacking human behavior



© Fjord 2012.            @aynne   @fjord   Page   37
Encourages Human-Human interaction




                Culturally     Provokes
                                                Generative   Personal
                Relevant        Delight




                                Stability        Trust



© Fjord 2012.                       @aynne   @fjord                     Page   38
radically useful




© Fjord 2012.         @aynne   @fjord   Page   39
HACKING HUMAN BEHAVIOR




                   collectivism




  © Fjord 2012.          @aynne   @fjord   Page   40
SOUNDCLOUD




© Fjord 2012.   Page   41
HACKING HUMAN BEHAVIOR




                         utility




  © Fjord 2012.           @aynne   @fjord   Page   42
Dropbox




© Fjord 2012.   Page   43
Red Laser




© Fjord 2012.   Page   44
HACKING HUMAN BEHAVIOR




                    serendipity




  © Fjord 2012.          @aynne   @fjord   Page   45
© Fjord 2012.   @aynne   @fjord   Page   46
© Fjord 2012.   @aynne   @fjord   Page   47
HACKING HUMAN BEHAVIOR




                         delight




  © Fjord 2012.            @aynne   @fjord   Page   48
© Fjord 2012.   @aynne   @fjord   Page   49
create services that
                buzz on their own



© Fjord 2012.           @aynne   @fjord   Page   50
make things
                people



© Fjord 2012.        @aynne   @fjord   Page   51
THANK YOU
AYNNE VALENCIA




                 @aynne   @fjord

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New Near Next : extending your brand for 
the new mobile & beyond by Aynne Valencia