The presentation reveals how companies like Imperia Online, Bytro and others from Stillfront Group have succeeded in brand diversification and what can be done to empower businesses to distribute more successfully their brands and stay ahead of the trends in this dynamic industry.

1. 10 Must-Know Tips for
F2P Game Distribution

2. Company Overview

3. Partners

4. Strategic planning tools
❏ SWOT analysis
❏ PEST analysis
❏ Competitive analysis
❏ Ansoff Matrix

5. Strategic planning tools
PEST analysis
❏ P: part of NATO since 2004, EU
since 2007, still corruption
❏ E: currency pegged to Euro, 10%
Corporate Tax; 20% VAT

6. Strategic planning tools
❏ S: cultural: down-to-earth;
interests: high-tech products;
career attitudes: returning to BG
❏ T: 3rd highest speed of Internet in
EU ; 5th with mobile cellular
subscriptions in EU; outsourcing
industry

7. Strategic planning tools
Competitive analysis:
❏ determine industry
competitors
❏ determine customers and
what benefits they expect

8. Strategic planning tools
Competitive analysis:
❏ determine key strengths like
price, service, convenience
❏ do profiling: Background,
Products, Personnel, Strategies,
Facilities, Marketing, Financial

9. Do a research
❏ how: use
similarweb/top-websites/bulgar
ia, company info via Google, LI
& Wikipedia
❏ random from conferences,
articles, social media groups,
forums

10. Do a research
❏ site check per region, geo,
topic, via CM
NB: 5% new partners out of 100
negotiations per year

11. ❏ people from different
organization levels want to
hear different things:
BizDev; founders, etc.
❏ template mails, but
customized, or try with a call
Find the right
contacts

12. ❏ format your text, spell
check and double reading
before sending
❏ reminders after 3 to 5 biz
days, a call, or a different
communication channel
Find the right
contacts

13. ❏ develop relationships for
getting coverage
NB: keep your mail box empty
- rule number 1 in Sales :)
Find the right
contacts

14. Which business
model?
❏ set up a foundation of
non-paid
opportunities: affiliate
sy, licensing,
distribution deals on
rev share
❏ make a custom ppt -
concentrate on one or
two games only

15. Which business
model?
❏ make sure to have
your own contract
template, set of
banners and
descriptions, custom
LP
❏ gather info by asking
a set of questions-
FAQ

16. Which business
model?
❏ they ask for too many
stats - try to send your
own NDA
NB: PR, media sites, blogs
are looking
for content, create your
own blog.

17. Social Networks
❏ Facebook
❏ Odnoklassniki
❏ Vkontakte

18. Dating Sites
❏ Elmaz
❏ Mamba
❏ Fotostrana

19. Media Sites
❏ Sanoma
❏ adspree media
❏ Grupa Onet
NB: inc. sports
sites

20. Software Sites
❏ Softonic
❏ Legit Torrents
❏ Soft32
NB: inc. downloaders

21. Mobile Apps
❏ Cafe Bazaar
❏ iranApps
❏ Samsung
❏ Huawei
❏ Xiaomi
❏ Naranya
❏ Kakao Store

22. Mobile Apps
❏ Tango
❏ Line
❏ Nimbuzz
❏ Kik
❏ Viber Games /not active/
❏ Telecoms
❏ Other preinstall opportunities

23. ❏ start from your own
region/country
❏ cultural diversification -
prep for different
communication
❏ or find a local
partner/consultant
Final Tip

24. ❏ when entering a market,
use combined approach
with telecoms, TV ads
and..
❏ influencers- new
distribution channel for
f2p games, engage even
more than with regular
partners
Final Tip

25. Thank You!
Mariela Tzvetanova
Chief Biz Dev Officer
+359885678587
mariela@imperiaonline.com