OCR media question 1b theorists task for Magazine and Music Video

1. Representation Audience Narrative Genre
Mulvey – visual pleasure Hall –
encoding/decoding
Propp – character types Black – A cover should be
a poster…Use only one
or two typefaces.
Dyer – stereotypes Abercrombie –
expectations pleasure
Todorov – equilibrium,
disequilibrium,
resolution
Archer – strong ...
relationship between
narrative & performance
in video
Saussure – signs Morley – socio-cultural
context
Rowe – narrative is
something that involves
the viewer making sense
ofwhat is seen
Neale – repetition and
difference
Baudrillard – hyperreality
and the simulacrum
Blumler and Katz – uses
and gratifications model
Barthes – narrative codes Goodwin – amplification,
disjuncture and
illustration
For each concept choose two or three theorists who you think are most suitable to apply to
one of your coursework products. For each theorist identify two to three specific examples
from your Music Magazine AND Music Video which would be relevant.