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‣ The BBC app was Designing mobile experiences


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‣ The BBC app was designed by pinch/zoom‣ BBC hired pinch/zoom based on their deep knowledge and over a decade’s experience of creating mobile experiences‣ pinch/zoom & BBC designed the iPad app as a new means to connect people to the wealth of BBC content‣ We worked with BBC to define strategy, pricing, wording, content, design, interactions and more‣ pinch/zoom created an interaction concept to test with 32 users between Dec 2010 and Feb 2011 in New York‣ New York-based usability firm, Creative Good facilitated the usability tests‣ We did rapid design iteration based on real-time user and client feedback

Published in: Design, Business, Education