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‣ iPad users are incredibly Designing mobile experiences


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‣ iPad users are incredibly sophisticated‣ Users have an expectation of the “Apple Aesthetic” when it comes to interaction and user experience. Pixel perfection is important.‣ Users prefer Need-driven over Marketing-driven Design‣ Users are in control of their iPad experience, and will remove, close, delete or leave anything they perceive as marketing or advertising activity.‣ Less is more‣ This is true when talking about animations or content on each screen. Users have an expectation of interactions but are impatient with too much animation.‣ Gestures Matter‣ Web metaphors, like scrolling are considered “cheap” or “lower quality.” Users prefer “native” metaphors like swiping.

Published in: Design, Business, Education
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